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  • 1. Business Models Biz Model Camp Hub Berkeley, CA AlexOsterwalder.com @business_design
  • 2. 3 points
  • 3. 1
  • 4. Time Machine
  • 5. Time Machine
  • 6. 1958
  • 7. [sources: Henry Chesbrough, photo: life.com]
  • 8. [sources: Henry Chesbrough, photo: xerox.com]
  • 9. ? whatʼs the core takeaway here?
  • 10. they didnʼt give a d%*&Y about the status-quo models
  • 11. the business model “trumps”/enables the technology innovation
  • 12. there was no way they could prove their business models would work
  • 13. 2
  • 14. ? What actually is a business model?
  • 15. buzz group
  • 16. ? discuss with your seat neighbor what a business model is and write down your definition
  • 17. ? what elements did you mention in your definition?
  • 18. Business Model Canvas
  • 19. to describe, challenge, design, and invent business models more systematically
  • 20. 9 building blocks
  • 21. CUSTOMER SEGMENTS images by JAM
  • 22. VALUE PROPOSITIONS images by JAM
  • 23. CHANNELS images by JAM
  • 24. CUSTOMER RELATIONSHIPS images by JAM
  • 25. REVENUE STREAMS images by JAM
  • 26. KEY RESOURCES images by JAM
  • 27. KEY ACTIVITIES images by JAM
  • 28. KEY PARTNERS images by JAM
  • 29. COST STRUCTURE images by JAM
  • 30. key activities value proposition customer relationships key customer partners segments cost structure key resources revenue channels streams images by JAM
  • 31. key activities value proposition customer relationships key customer partners segments cost structure key resources revenue channels streams images by JAM
  • 32. images by JAM
  • 33. CANVAS OVERLAY KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS CHANNELS REVENUE STREAMS images by JAM
  • 34. CANVAS OVERLAY KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS CHANNELS REVENUE STREAMS images by JAM
  • 35. The Business Model Canvas KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE OFFER CUSTOMER RELATIONSHIPS CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  • 36. The Business Model Canvas KEY ACTIVITIES KEY PARTNERS OFFER building block building building block block KEY RESOURCES block CHANNELS building block building block building block COST STRUCTURE g buildin block CUSTOMER SEGMENTS building block building building block CUSTOMER RELATIONSHIPS REVENUE STREAMS buildi ng block building block
  • 37. What’s your business model KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE ? OFFER CUSTOMER RELATIONSHIPS CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
  • 38. 3
  • 39. rank F ehry G [source: Sony Pictures]
  • 40. [source: Sony Pictures]
  • 41. [source: Sony Pictures]
  • 42. [source: Wikimedia Commons]
  • 43. ? what does that have to do with business models and my organization?
  • 44. one last thing...
  • 45. BusinessModelGeneration.com
  • 46. iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch screen: author: project: date:
  • 47. iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch screen: author: project: date:
  • 48. THANK YOU! BusinessModelGeneration.com AlexOsterwalder.com BusinessModelAlchemist.com Twitter: business_design