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Berkeleyhub 100731011135-phpapp02 (1)
 

 

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    Berkeleyhub 100731011135-phpapp02 (1) Berkeleyhub 100731011135-phpapp02 (1) Presentation Transcript

    • Business Models Biz Model Camp Hub Berkeley, CA AlexOsterwalder.com @business_design
    • 3 points
    • 1
    • Time Machine
    • Time Machine
    • 1958
    • [sources: Henry Chesbrough, photo: life.com]
    • [sources: Henry Chesbrough, photo: xerox.com]
    • ? whatʼs the core takeaway here?
    • they didnʼt give a d%*&Y about the status-quo models
    • the business model “trumps”/enables the technology innovation
    • there was no way they could prove their business models would work
    • 2
    • ? What actually is a business model?
    • buzz group
    • ? discuss with your seat neighbor what a business model is and write down your definition
    • ? what elements did you mention in your definition?
    • Business Model Canvas
    • to describe, challenge, design, and invent business models more systematically
    • 9 building blocks
    • CUSTOMER SEGMENTS images by JAM
    • VALUE PROPOSITIONS images by JAM
    • CHANNELS images by JAM
    • CUSTOMER RELATIONSHIPS images by JAM
    • REVENUE STREAMS images by JAM
    • KEY RESOURCES images by JAM
    • KEY ACTIVITIES images by JAM
    • KEY PARTNERS images by JAM
    • COST STRUCTURE images by JAM
    • key activities value proposition customer relationships key customer partners segments cost structure key resources revenue channels streams images by JAM
    • key activities value proposition customer relationships key customer partners segments cost structure key resources revenue channels streams images by JAM
    • images by JAM
    • CANVAS OVERLAY KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS CHANNELS REVENUE STREAMS images by JAM
    • CANVAS OVERLAY KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS CHANNELS REVENUE STREAMS images by JAM
    • The Business Model Canvas KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE OFFER CUSTOMER RELATIONSHIPS CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
    • The Business Model Canvas KEY ACTIVITIES KEY PARTNERS OFFER building block building building block block KEY RESOURCES block CHANNELS building block building block building block COST STRUCTURE g buildin block CUSTOMER SEGMENTS building block building building block CUSTOMER RELATIONSHIPS REVENUE STREAMS buildi ng block building block
    • What’s your business model KEY PARTNERS KEY ACTIVITIES KEY RESOURCES COST STRUCTURE ? OFFER CUSTOMER RELATIONSHIPS CHANNELS REVENUE STREAMS CUSTOMER SEGMENTS
    • 3
    • rank F ehry G [source: Sony Pictures]
    • [source: Sony Pictures]
    • [source: Sony Pictures]
    • [source: Wikimedia Commons]
    • ? what does that have to do with business models and my organization?
    • one last thing...
    • BusinessModelGeneration.com
    • iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch screen: author: project: date:
    • iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch screen: author: project: date:
    • THANK YOU! BusinessModelGeneration.com AlexOsterwalder.com BusinessModelAlchemist.com Twitter: business_design