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  • 1. How to Make Money on Facebook by Abdul Careem : Consultant – e Solutions An introduction to Facebook Facebook is a social networking website intended to connect friends, family, and business associates. It is the largest of the networking sites, with the runner up being MySpace. It began as a college networking website and has expanded to include anyone and everyone. Facebook was founded in 2004 by Harvard student Mark Zuckerberg and originally called thefacebook. It was quickly successful on campus and expanded beyond Harvard into other Ivy League schools. With the phenomenon growing in popularity, Zuckerberg enlisted two other students, Duston Moskovitz and Chris Hughes, to assist. Within months, thefacebook became a nationwide college networking website. Zuckerberg and Moskovitz left Harvard to run thefacebook full time shortly after taking the site national. In August of 2005, thefacebook was renamed Facebook, and the domain was purchased for a reported $200,000 US Dollars (USD). At that time, it was only available to schools, universities, organizations, and companies within English speaking countries, but has since expanded to include anyone. Facebook Facts As of date Facebook has more than 500 million active users. Out of which 50% of the users log on to Facebook in any given day. On average a Facebook user has about 130 friends and people spend over 700 billion minutes per month on Facebook. About Sri Lankan Facebook Users Facebook Users in Sri Lanka (Last 6 Months) Brought to you by Catch Ads – Sri Lanka +94 (0)11 7 395 900 © 2011 – Inotrend International – All rights reserved
  • 2. How to Make Money on Facebook by Abdul Careem : Consultant – e Solutions User age distribution on Facebook in Sri Lanka OK. Now I think it’s enough talking about what is Facebook. Let’s go to our topic now How to make money on Facebook Is it really possible to make money with facebook? It seems like making money with facebook is on everybody’s mind these days. If you are one of those people who want to know how to make money with facebook, keep on reading You’ve heard you can make money with Facebook but don’t know how to start or what to focus on. Facebook is the 2nd most visited site on the Internet. Think of the implications that has for you if you want to start a business or grow an existing one. With over 500 million active users, you can be sure that Facebook is attracting the kind of people you want to do business with. And with the help of this e-book, you’ll be up and running in no time, gathering the customers you need to make your business thrive … making more money than you thought possible … in less time than you imagined! We will show you how to use Facebook to meet your income goals. The best part is, you don’t need your own website, product, or any technical skills. Keep reading! Yes if you have one, Excellent this is the ideal platform Basics you should do when you are on Facebook Small or Large, if your business is not on Facebook you are missing out. When it comes to building a compelling presence for your business there are many tips and tricks that you can use, and this covers few of them. Write a Complete Profile Writing a complete and perfect Facebook profile that builds trust with the quantity of information you are willing to share. Make Time Cultivating a Facebook presence doesn’t have to be a full-time job nor something that eats up all your free time. Try to set aside an hour a day to work on your business’s page, post updates, and communicate directly with customers and fans. Brought to you by Catch Ads – Sri Lanka +94 (0)11 7 395 900 © 2011 – Inotrend International – All rights reserved
  • 3. How to Make Money on Facebook by Abdul Careem : Consultant – e Solutions Do it Right the First Time I recommend using Catch Ads Sri Lanka, the Sri Lankan in social media advertising. By going with a platform as robust as the technology they offer you can be certain that you will have the cutting edge tools at hand that will give you a step up on your competition in the ever growing arena of Social Media. Use a Strong Call to Action Your Facebook page should feature a big and bold call to action. This will help many visitors to your page take the action you are looking for, clicking the “Like” button. Redbull does a good job of a very clear call to action, if you are looking for a template to model. Create a Page for Your Business, not a Profile Don’t open a second account on the social network to make a profile for your business. Not only does that go against Facebook’s rules but it also moves you one degree of separation away from the people who are already on your friend list. These folks are the first people you want to invite to become fans of your business’s page. Recently Facebook upgraded their Pages product and now you can post on other pages as your page. Build Relationships Send a thank-you message right after someone clicks “like” on your page, and make a point of responding to messages and wall posts within 24 hours. Pay careful attention to whatever fans tell you on your page, and try to respond to their needs. Invest your Time Wisely It’s possible to promote your business on Facebook without spending anything. At some point you might get the itch to buy advertising, which certainly helps but also presents the temptation to overspend. You’re better off starting out doing small test ads to see what kind of performance you get for your money, and then ramp up when you figure out which demographics and key words you want to target. People have gotten pretty tired of spammy self-promotion, and if you are all about yourself people will unlike you. Instead spend time building relationships around your brand and add value. If you do this well your fans will return the favor by clicking the “Like” button and sharing your valuable content more often. Create Coupons and Promotions Discounts for first-time customers really work toward generating repeat business. But don’t limit the promotions to the first time someone engages with your company, lest they lose interest. Periodically put things on sale if you can, in order to keep people coming back. It is far easier to market to an existing customer than it is to gout out and try to find a new one. Brought to you by Catch Ads – Sri Lanka +94 (0)11 7 395 900 © 2011 – Inotrend International – All rights reserved
  • 4. How to Make Money on Facebook by Abdul Careem : Consultant – e Solutions Encourage Check-ins Wherever your business operates, that counts as a place on Facebook. Make a point of checking in to your place of work every day you are there, even if you’re operating out of a home office. This will put your company’s name into people’s news feeds every time you punch in. Expand Your Network Facebook has a powerful Find Friends feature that allows you to find friends from pretty much any email service you might use. You can even import a contact file, and this will allow you to import friends from contact files from networks like Linkedin. Create a Group Groups are for groups of people, whereas pages are open platforms for brands. Facebook’s new Groups product is powerful and distinct from the old groups product. What sets it apart is how it can be wither open or closed, and how it allows you to add friends without their consent. Groups can be especially useful in closed format as a tool for internal communications within a business. Be Aware of the Power of Facebook Ads Facebook Ads are very powerful as they allow you to drill down and target a very specific demographic. You can target ads directly at people of a specific age, 30 year olds for example, and then in the headline you could address them directly with a line like “Are you 30?” Post Cool Status Updates Make your profile work for your page by posting witty status updates that encourage your friends to engage with your business page. Apply that same sense of wit to the goal of one post per day to your page’s wall. If you can phrase it as a question there is a good chance that will inspire responses from your community. Integrate Facebook and your Website Integrating Facebook with your website by installing Facebook Like Buttons and a Like Box will allow your visitors to easily join your community and share the content on your site. Promote your Facebook page Around the Web Twitter is a great place to spread the word about your Facebook page. Linkedin there is an opportunity Brought to you by Catch Ads – Sri Lanka +94 (0)11 7 395 900 © 2011 – Inotrend International – All rights reserved If you are on
  • 5. How to Make Money on Facebook by Abdul Careem : Consultant – e Solutions Use Facebook Insights Facebook Insights is a powerful analytics dashboard that is build into every Facebook page. Ok now let’s look at some straight forward ways in playing the game on fast track Quick ways to be successful on Facebook These methods don’t require you to buy anything or pay someone to tell you the “secrets”. As a matter of fact you can start making money with your facebook right now without having to spend any money at all. These are no “secrets” for making money on facebook. Simply some very basic methods that people use to make money elsewhere, but with a little work and patience you can apply the same methods to make money on facebook Of course, like any other method to make money, you need a market for it. In this case the market would be facebook friends. The more facebook friends you have, the more chance you have of making (more) money. What if you don’t have much facebook friends?…Fortunately it’s very easy to create a massive market (friends for facebook) simply by searching and inviting others to be your friend. But, be careful Facebook is very strict on spamming. If you do this passing your limits, Facebook may even shut down your account Ok, lets get to the point and see how you can make money on facebook. Here are some proven ways you can use to make money on facebook. Showing ads on Facebook With all the facebook applications that make it easy and a snap to start showing ads on your facebook, there is no excuse for not taking advantage of this method, specially if you are popular amongst your facebook friends, and have a big audience to show your ads to. Using some advertising companies you can easily setup your ads and customize it to your liking. Make sure to set it somehow that it serves ads related to product and services that you know your facebook audience is interested in. Writing a Facebook book (How To…) Facebook is attracting more and more members everyday. And lets face it, not all of these people are facebook savvy. And even though getting started with facebook for you and I might be simple and quick, many people have problem with the basic things. Write a small and to the point e-book about facebook and how to use it. Maybe a simple step by step instruction for getting started with facebook. Or an e-book about how to use different application to make facebook experience a better one. There are many possibilities. With the huge amount of facebook apps and all the new ones that are added daily, this can be quite big. You don’t even have to pay to promote your e-book, simply use your own facebook or better yet create one for your e-book and start promoting it. Affiliate marketing on Facebook It’s the same idea as showing ads, but in a more direct way. Register for free with affiliate networking sites such as clickbank, Maxbounty and etc, and pick a product relevant to your Brought to you by Catch Ads – Sri Lanka +94 (0)11 7 395 900 © 2011 – Inotrend International – All rights reserved
  • 6. How to Make Money on Facebook by Abdul Careem : Consultant – e Solutions facebook audience interest to promote. You will be provided a simple code which is a link with your affiliate id embedded in it. Whenever someone clicks on that link and buys the product or service, you make money by getting a commission. You can create an entirely new facebook for that product and start promoting it there. A friend of mine is actually doing it for 4/5 different weight loss product. He created a facebook page for each product and started adding friends to his facebook. He writes short posts about the product and posts it on his facebook with his affiliate link in it. He is making a couple of hundred dollars a month doing this. I know it’s not much, but for something that doesn’t cost you a dime and takes about 30 minuets to setup, and takes about 20 minutes or so a day to run, I don’t think it’s a bad deal. Blogging about Facebook There are already some people doing it. But there is always room for new voices. Get a free blog over at blogger and use Google adsense (which is already integrated in blogger, so even if you don’t know how to show ads on your blog, you can set it up with couple clicks) to show ads on your blog and make money that way. When you established yourself as an authority and a trusted person for anything related to facebook, you can get some sponsor and maybe use affiliate networking sites to find and promote facebook related product. Create and sell a Facebook application If you are savvy enough and know your way around, why not use your skills to make a facebook app of your own and sell it to facebook users? Again, once you made it, you can use the same strategies mentioned above (blog or a facebook page for the app) to promote your app. There you have it, few ideas you can use to make money not only on facebook, but you can also apply the same ideas to Myspace, Twitter and other social networking platforms to make money. Bonus Tip: Make your page stand out from the crowd by hiring us to design a custom Facebook page for you or if you are looking at creative ways to promote your brand, product or service on Facebook and other on-line means. Call us on + 94 (0)11 7 395 900 to work out a custom solution to meet your budget and other marketing strategies. Brought to you by Catch Ads – Sri Lanka +94 (0)11 7 395 900 © 2011 – Inotrend International – All rights reserved