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    37waysfornewproductideas 121215141407-phpapp01-130114122512-phpapp01 37waysfornewproductideas 121215141407-phpapp01-130114122512-phpapp01 Presentation Transcript

    • 37 ways for new product ideas Marc Heleven
    • Looking for new products or services, check and imagine if one of the 37 ways is possible for your challenge. Remarkable innovations combine different ways! Enjoy! www.7ideas.net
    • 01. Simplify less is more / usability / service design / minimal www.7ideas.net
    • 02. Add experience 5 senses / experience economy / exclusivity www.7ideas.net
    • 03. Co-branding co-creation / strategic alliances / open innovation www.7ideas.net
    • 04. Low cost disruptive innovation / business model innovation www.7ideas.net
    • 05. Go green sustainability / cradle to cradle / eco-innovation www.7ideas.net
    • 06. Disrupt your industry blue ocean or radical innovation www.7ideas.net
    • 07. Mass customization personalization / 3D-printing www.7ideas.net
    • 08. Build a community consumer tribes / personal branding www.7ideas.net
    • 09. Go back to history history watching / authenticity / retro marketing www.7ideas.net
    • 10. Make it smaller miniaturization / portability / less is more www.7ideas.net
    • 11. Tell a story roots / authenticity / storytelling www.7ideas.net
    • 12. Make it multifunctional combination innovation www.7ideas.net
    • 13. Product extensions brand extensions / line extensions www.7ideas.net
    • 14. Search for other uses multifunctional / unexpected uses www.7ideas.net
    • 15. New target groups segmentation / marketing / long tail www.7ideas.net
    • 16. Make new combinations smart combinations www.7ideas.net
    • 17. Reduce time instant / ready to / one minute / quick / hassle free www.7ideas.net
    • 18. Customer in control prosumers / co-creation www.7ideas.net
    • 19. Add some fun just fun www.7ideas.net
    • 20. Do it yourself self service – DIY - prosumer www.7ideas.net
    • 21. New business models business model innovation www.7ideas.net
    • 22. Make ‘impossible’ things Challenge yourself www.7ideas.net
    • 23. Make shortcuts direct / peer to peer / disintermediation www.7ideas.net
    • 24. Crowd sourcing crowd funding / open innovation www.7ideas.net
    • 25. Access > ownership Access is more important then ownership www.7ideas.net
    • 26. Excellent service service innovation www.7ideas.net
    • 27. Innovation ecosystems closed innovation platforms www.7ideas.net
    • 28. Make products smarter internet of things / self learning www.7ideas.net
    • 29. Low tech solutions frugal innovation www.7ideas.net
    • 30. Let nature inspire you biomimicry www.7ideas.net
    • 31. Make it virtual virtualization / service innovation www.7ideas.net
    • 32. Other industries inspiration Look for inspiration in other branches or industries www.7ideas.net
    • 33. Go for slow time / quality of life www.7ideas.net
    • 34. Temporary offerings limited / pop-up / exclusivity www.7ideas.net
    • 35. Go for hybrid solutions combination innovation / hybrid technologies www.7ideas.net
    • 36. Take it easy simple / convenience www.7ideas.net
    • 37. Start with a dream visionary leaders www.7ideas.net
    • Looking for more inspiration. 3 tips
    • 1. Six inspiration newsletter a year http://www.21lobsterstreet.com/site/contact/
    • 2. Link festival http://www.7ideas.net/linkfestival/
    • 3. Workshops and keynotes Contact us for custom made sets and presentations for your industry marc@21lobsterstreet.com