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Transcript

  • 1. 37 ways for new product ideas Marc Heleven
  • 2. Looking for new products or services, check and imagine if one of the 37 ways is possible for your challenge. Remarkable innovations combine different ways! Enjoy! www.7ideas.net
  • 3. 01. Simplify less is more / usability / service design / minimal www.7ideas.net
  • 4. 02. Add experience 5 senses / experience economy / exclusivity www.7ideas.net
  • 5. 03. Co-branding co-creation / strategic alliances / open innovation www.7ideas.net
  • 6. 04. Low cost disruptive innovation / business model innovation www.7ideas.net
  • 7. 05. Go green sustainability / cradle to cradle / eco-innovation www.7ideas.net
  • 8. 06. Disrupt your industry blue ocean or radical innovation www.7ideas.net
  • 9. 07. Mass customization personalization / 3D-printing www.7ideas.net
  • 10. 08. Build a community consumer tribes / personal branding www.7ideas.net
  • 11. 09. Go back to history history watching / authenticity / retro marketing www.7ideas.net
  • 12. 10. Make it smaller miniaturization / portability / less is more www.7ideas.net
  • 13. 11. Tell a story roots / authenticity / storytelling www.7ideas.net
  • 14. 12. Make it multifunctional combination innovation www.7ideas.net
  • 15. 13. Product extensions brand extensions / line extensions www.7ideas.net
  • 16. 14. Search for other uses multifunctional / unexpected uses www.7ideas.net
  • 17. 15. New target groups segmentation / marketing / long tail www.7ideas.net
  • 18. 16. Make new combinations smart combinations www.7ideas.net
  • 19. 17. Reduce time instant / ready to / one minute / quick / hassle free www.7ideas.net
  • 20. 18. Customer in control prosumers / co-creation www.7ideas.net
  • 21. 19. Add some fun just fun www.7ideas.net
  • 22. 20. Do it yourself self service – DIY - prosumer www.7ideas.net
  • 23. 21. New business models business model innovation www.7ideas.net
  • 24. 22. Make ‘impossible’ things Challenge yourself www.7ideas.net
  • 25. 23. Make shortcuts direct / peer to peer / disintermediation www.7ideas.net
  • 26. 24. Crowd sourcing crowd funding / open innovation www.7ideas.net
  • 27. 25. Access > ownership Access is more important then ownership www.7ideas.net
  • 28. 26. Excellent service service innovation www.7ideas.net
  • 29. 27. Innovation ecosystems closed innovation platforms www.7ideas.net
  • 30. 28. Make products smarter internet of things / self learning www.7ideas.net
  • 31. 29. Low tech solutions frugal innovation www.7ideas.net
  • 32. 30. Let nature inspire you biomimicry www.7ideas.net
  • 33. 31. Make it virtual virtualization / service innovation www.7ideas.net
  • 34. 32. Other industries inspiration Look for inspiration in other branches or industries www.7ideas.net
  • 35. 33. Go for slow time / quality of life www.7ideas.net
  • 36. 34. Temporary offerings limited / pop-up / exclusivity www.7ideas.net
  • 37. 35. Go for hybrid solutions combination innovation / hybrid technologies www.7ideas.net
  • 38. 36. Take it easy simple / convenience www.7ideas.net
  • 39. 37. Start with a dream visionary leaders www.7ideas.net
  • 40. Looking for more inspiration. 3 tips
  • 41. 1. Six inspiration newsletter a year http://www.21lobsterstreet.com/site/contact/
  • 42. 2. Link festival http://www.7ideas.net/linkfestival/
  • 43. 3. Workshops and keynotes Contact us for custom made sets and presentations for your industry marc@21lobsterstreet.com