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    33leadgenerationtechniqueseverybusinessshouldstartusingtoday 130510081140-phpapp02 33leadgenerationtechniqueseverybusinessshouldstartusingtoday 130510081140-phpapp02 Presentation Transcript

    • LOGO 33 Lead Generation Techniques every Business should start using today Insights from Business Consultant & Marketing Strategist Nicole Elmore © Content copyright 2013. Nicole Elmore, LLC. All rights reserved.
    • Promotional Marketing Contents Internet Marketing Generic Lead Generation Attraction Marketing Direct Marketing Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • Sustainable Business A business without leads and clients might as well not exist. Product and service sales are the essence of your business (at least if you are a for-profit business) yet many businesses find it hard to think of ways to generate leads. Here are 33 lead generation techniques that you can easily implement into your Marketing Strategy and start using today. Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • 1. Create a web form and place it on your blog or website that will ask for visitor’s e-Mail addresses and follow up with an auto-responder Lead Growth Potential 2012 2013 2014 2015 30 50 70 120 Internet Marketing 2. Target your niche with pay-per-click advertising 3. Get a business listing on Google, Bing and Yahoo Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • Internet Marketing 4. 5. 6. Create your own affiliate program and have others promote your products or services and generate leads for you Host a Facebook contest and ask for contact information for those who participate Create a referral program Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • Internet Marketing 7. Post free classifieds informing people of your products and services Content Marketing 9. Get involved in article marketing 8. Have a company blog that you update frequently with new and useful content Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • Generic Lead Generation Simply provide great value through your products and services as well as excellent customer support and gain leads through word- of-mouth referrals Get listed in directories related to your industry and target market and get found when people are searching for certain products or services Get found online – Optimize your SEO (Search Engine Optimization) 10. 13. 14. Hire someone: Create a job search listing and receive hundreds of leads in form of responses to your job listing Publish a press release announcing the launch of your business or a new product line or a new service 11. 12. Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • 15. Be passionate and proud of your business and speak to people you meet throughout the day without “advertising” your business. Through your enthusiasm, listeners can become interested leads 16. Have social network accounts for your business and engage your followers with questions and little quizzes [Image Source] www.wizdata.co.kr Generic Lead Generation Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • 17. 18. 19. 20. Offer free consultation sessions in return for people’s contact information Answer questions in forums and be helpful to others while including a link to your website (or your phone number) in your signature below each response Provide insightful feedback to articles via comments on blog and include a link to your website in your signature at the end of each comment Teach a free course related to your product or service that users will find useful Attraction Marketing Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • Attraction Marketing Offer free product reviews with a link for people to provide their e-Mail address to receive new reviews and updates via e-mail Participate in contests related to your product or service, such as logo design competitions, and win 21. 22. Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • Direct Marketing 23.Host an event or grand opening and speak to interested potential clients directly 24. Call your warm market and ask them if they are interested in your product or service and if so, add them to your leads 25. Create a postcard marketing campaign and ask for interested people to send the postcard back with their contact information 26. Participate in a tradeshow and ask for interested people to leave their business cards in a box for a follow-up call or e-Mail Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • Promotional Marketing 27. 28. 29. Ask existing clients for referrals and offer them a discount for each referral on their next order Attach a car magnet with your website info and business phone number along with a call to action for people to contact you today Sponsor an event or the funding of a stadium for example and be promoted by the sponsored company Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • Promotional Marketing 30. 31. 33. 32. Ask for endorsement of satisfied clients who own their own businesses Cross-promote and partner up with other businesses to promote your business and generate leads for you Buy banner space and include your website info and business phone number along with a call to action for people to contact you today Give away free promotional pens, key chains, cups, and other products that have your contact information printed on them Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • What’s Next? Step 1 Step 2 Step 3 • Try various lead generation techniques on a small basis • Track your results • Select the top 5 best converting techniques and implement them on a larger scale Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • Like this Presentation? Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/ DO YOU KNOW SOME MORE LEAD GENERATION TECHNIQUES? SHARE THEM IN THE COMMENTS BELOW Share It
    • Need help with your Marketing? Contact me for a free consultation http://nicoleelmore.com/contact @nicielmore facebook.com/elmorenici Linkedin.com/in/nicoleelmore Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
    • LOGO Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/ Did you like this Presentation? http://NicoleElmore.com/blog Access more great tips at: http://EntrepreneurLead.com/