What is a business “pitch”?
Why is it called a “pitch”?
Do you know what the difference between an “elevator pitch”
and a “pitch” is?
Have you heard of the saying “time is money”? What does it
Try to use each of the following words in a sentence
pitch (n) – an effort to sell or promote something.
to (give) a pitch (v) – to attempt to sell or promote something.
elevator pitch (n) – a shortly-timed pitch (usually about 2 minutes long).
body language (n) – the way in which one communicates without speaking.
power lunch (n) – a quick, but important lunch with a client or employer
(to be) on the same wavelength (v) – to be in agreement
Video and Questions
Watch the following video and answer the questions below (you might need
to watch it 2 or 3 times):
What happens if you get the elevator pitch right? What happens if you
get it wrong?
The two key elements for an elevator pitch are: the “paying statement”
What are 2 of the 4 key tests of an elevator pitch?
Can you think of more key tests for an elevator pitch?
Do you agree or disagree with what this man’s advice? Why?
Conditional sentences are most commonly as “if” sentences because they express the possibility
of fulfillment of an action.
There are 3 types of Conditional Sentences:
Type 1: If I don’t give this pitch, (then) I’ll never sell this product.
Type 2: If I used good body language, (then) I would be able to give a good pitch.
Type 3: If I had been on the same wavelength as Joe, (then) he would have listened to the
*Can you explain the differences between the three types?
Conditional Type 1: It is possible (and very likely) that the action will be
Form: If + present simple, (then) + future simple
If I find his telephone number, then I will give him the pitch.
(If I find his telephone number, it is very probable that I will give him the pitch.)
Can you write a conditional type 1?
Conditional Type 2: It is possible, but very unlikely that the action will be
Form: If + past simple, (then) + would + infinitive
If you sent me the documents, then I would know how to sell the product.
(If you sent me the documents, then I can sell the products…but you don’t, so I can’t)
Conditional Type 3: It is impossible that the action will be fulfilled because it
has already happened.
Form: If + past perfect, (then) + would + have + past participle
If we had the power lunch with Tom, then we would have sold it to him.
(If we had the power lunch with Tom, then (but it’s impossible now) we would have sold it)
Can you think of a sentence using the 3rd form conditional?
Answer the following conditionals:
If I (think)____ your pitch is good, I (be)____ call you.
If he (want)____ to meet us, we (be able to)____ give him the pitch.
If she (have)____ the time for a power lunch, I (meet)_____ her.
If we (fail)_____ the pitch, then they (never/buy)_____ into the sale.
If they (schedule)_____ the meeting, then we (have a chance) _____ to speak
If he (take) _____ the time to hear what I had said, he (agree) _____ to meet
me in the future.
You find yourself standing next to Bill Gates (Microsoft), and you have a new
product. You have about two minutes. What should you do?
You are a CEO of an internet company, and someone whom you don’t know
is about to give you an elevator pitch. What would you normally do in this
You listen to a pitch given by a colleague of yours. It’s so great that you
would like to take the idea as your own and pitch it to this business
executive you have been meeting. What would you do?
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.