Your SlideShare is downloading. ×
0
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

200704hitwiseuniversitycebitsydneyv3 121117114316-phpapp02

100

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
100
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Guerrilla Branding Christian Bartens, Online Analyst
  • 2. Competitive Category Charting search terms to gauge and compare brand health shows a competitive environment in the travel category 3rd May 2007, Christian Bartens, Online Analyst
  • 3. Our New Strategy 40% 60% of visitors to Australia.com of visitors 3rd May 2007, Christian Bartens, Online Analyst
  • 4. Travellers Online 3rd May 2007, Christian Bartens, Online Analyst
  • 5. Digital Programs Infiltrate Influence 3rd May 2007, Christian Bartens, Online Analyst
  • 6. Domestic Success Tourism Australia’s domestic reach quadrupled over the past eight months 3rd May 2007, Christian Bartens, Online Analyst
  • 7. A New Player The Consumer 3rd May 2007, Christian Bartens, Online Analyst
  • 8. The Synthesisers Web 2.0 100% Consumers search for and find content 10% Synthesisers find, adapt, add to and share content 1% Creators start groups, create and publish content Source: Isobar 3rd May 2007, Christian Bartens, Online Analyst
  • 9. So What Do We Do? Should we write our own reviews and blogs now and share our videos on Youtube? 3rd May 2007, Christian Bartens, Online Analyst
  • 10. Back To Basics Service Products Support Employees Distribution Company Search Marketing Consumer Experience Brand WOM, Blogs, Emails, Reviews, Communities, Social Networks, Photo Sharing, Video Sharing Source: Don E. Schultz, Northwestern University 3rd May 2007, Christian Bartens, Online Analyst
  • 11. Indirect Branding 3rd May 2007, Christian Bartens, Online Analyst
  • 12. Dedicated Staff (Analytics Spend) Marketer + Developer + Sales person + Experience = Expensive Source: Jupiter Research 3rd May 2007, Christian Bartens, Online Analyst
  • 13. Top 5 Considerations §  Dedicated online analyst §  Dedicated search marketer §  State-of-the-art web analytics solutions §  Base decisions on solid analysis of data §  Indirect branding increasingly important 3rd May 2007, Christian Bartens, Online Analyst
  • 14. Questions? cbartens@tourism.australia.com

×