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Some of the Slideshare Presentations that I upload were created by others . All are worth lookng at and studying. I am Stephen Darori on Linkedin. If you think we have some Synergy Now or maybe in the …

Some of the Slideshare Presentations that I upload were created by others . All are worth lookng at and studying. I am Stephen Darori on Linkedin. If you think we have some Synergy Now or maybe in the Future., Do send me an Invitation to connect on Linkedin. I will never refuse an Invitation.

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  • 1. Guerrilla Branding Christian Bartens, Online Analyst
  • 2. Competitive Category Charting search terms to gauge and compare brand health shows a competitive environment in the travel category 3rd May 2007, Christian Bartens, Online Analyst
  • 3. Our New Strategy 40% 60% of visitors to Australia.com of visitors 3rd May 2007, Christian Bartens, Online Analyst
  • 4. Travellers Online 3rd May 2007, Christian Bartens, Online Analyst
  • 5. Digital Programs Infiltrate Influence 3rd May 2007, Christian Bartens, Online Analyst
  • 6. Domestic Success Tourism Australia’s domestic reach quadrupled over the past eight months 3rd May 2007, Christian Bartens, Online Analyst
  • 7. A New Player The Consumer 3rd May 2007, Christian Bartens, Online Analyst
  • 8. The Synthesisers Web 2.0 100% Consumers search for and find content 10% Synthesisers find, adapt, add to and share content 1% Creators start groups, create and publish content Source: Isobar 3rd May 2007, Christian Bartens, Online Analyst
  • 9. So What Do We Do? Should we write our own reviews and blogs now and share our videos on Youtube? 3rd May 2007, Christian Bartens, Online Analyst
  • 10. Back To Basics Service Products Support Employees Distribution Company Search Marketing Consumer Experience Brand WOM, Blogs, Emails, Reviews, Communities, Social Networks, Photo Sharing, Video Sharing Source: Don E. Schultz, Northwestern University 3rd May 2007, Christian Bartens, Online Analyst
  • 11. Indirect Branding 3rd May 2007, Christian Bartens, Online Analyst
  • 12. Dedicated Staff (Analytics Spend) Marketer + Developer + Sales person + Experience = Expensive Source: Jupiter Research 3rd May 2007, Christian Bartens, Online Analyst
  • 13. Top 5 Considerations §  Dedicated online analyst §  Dedicated search marketer §  State-of-the-art web analytics solutions §  Base decisions on solid analysis of data §  Indirect branding increasingly important 3rd May 2007, Christian Bartens, Online Analyst
  • 14. Questions? cbartens@tourism.australia.com