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101di recipeforleanstartupinlargeorganizations-131018075111-phpapp01

101di recipeforleanstartupinlargeorganizations-131018075111-phpapp01






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    101di recipeforleanstartupinlargeorganizations-131018075111-phpapp01 101di recipeforleanstartupinlargeorganizations-131018075111-phpapp01 Presentation Transcript

    • “Efforts and courage are not enough without purpose and direction.” John F. Kennedy http://www.ml.sun.ac.za/wp-content/uploads/2009/08/social_graph.png Recipe 4: Lean Startup in Large Organisations Eewei Chen me@eewei.com @ultraman 101DesignIngredients.com eewei@emoti.vu / @emotivu / Emoti.vu
    • rs ea 0y 2 Good Design is life me@eewei.com @ultraman 101DesignIngredients.com
    • no longer exist no one can live without Startup Mentality = Survival me@eewei.com @ultraman 101DesignIngredients.com
    • Why 101? • 101 problems • 10 Recipes (case studies) • Light-weight • Easy to read and apply • A catalyst me@eewei.com @ultraman 101DesignIngredients.com
    • Lean Startup In Large Organisations 1. Test Your Biggest Hypothesis First 2. Slice It Thinly 3. Timebox It 4. Fail Fast, Fail Often 5. Check The Data 6. Build Up Enough Momentum me@eewei.com @ultraman 101DesignIngredients.com
    • PROBLEM Teams don’t test often or early enough, making it difficult to fix problems later. me@eewei.com @ultraman 101DesignIngredients.com
    • 1. Test Your Biggest Hypothesis First Fragmented travel services and platforms Big Assumption: Connecting useful ancillary services with travellers via mobile can make money Airline Advertiser Poor mobile engagement Do it quickly: Identify a big assumption Keep it simple: Create your MVP Improve quickly: Learn to improve of pivot me@eewei.com @ultraman 101DesignIngredients.com
    • PROBLEM Companies waste time creating really complex features no one wants. me@eewei.com @ultraman 101DesignIngredients.com
    • 2. Slice It Thinly Mobile First Deep Dive Happy Path Start small: 1 platform, 1 section or 1 holistic experience Do what’s necessary: Features that would break “it” if not there Test quickly: Lo-fi remote usability testing me@eewei.com @ultraman 101DesignIngredients.com
    • PROBLEM Teams spend too much time discussing ideas without making any decisions. me@eewei.com @ultraman 101DesignIngredients.com
    • 3. Timebox It OBJ ECT IVES 15 mins Set meaningful objectives: Decide what absolutely has to be discussed and why... Have shorter meetings: Start short and get another meeting if you need to rather than filling in time Validate quickly: Ask someone who matters = proof it works! (or doesn’t) me@eewei.com @ultraman 101DesignIngredients.com
    • PROBLEM Many companies are still too risk-averse: over-analysing & making incremental changes that don’t make a difference. me@eewei.com @ultraman 101DesignIngredients.com
    • 4. Fail Fast, Fail Often Done Recognise failure: Don’t beat that dead horse me@eewei.com @ultraman 101DesignIngredients.com DESTINATIONS Provide frequent updates: Learn and test it again...and again Home Learn from failure: Why didn’t it work before?
    • PROBLEM Companies don’t monitor customer usage closely enough to see what’s really going on. me@eewei.com @ultraman 101DesignIngredients.com
    • 5. Check The Data Have assumptions to test: What’s the problem and what can fix it? Monitor change over time: Analyse and compare cohort behaviours Don’t make things up: The facts are the facts Problem • Usefulness of info • Clarity of info • Ease of finding info Sky.com Super Nav Assumptions • Super nav drop down • Quick tasks • Simplified IA Testing • 3 Remote usability tests me@eewei.com @ultraman 101DesignIngredients.com
    • PROBLEM Organisations launch substandard products because they have hard deadlines to meet. me@eewei.com @ultraman 101DesignIngredients.com
    • 6. Build Up Enough Momentum RELEASE s focu ile ob on m B L M L B M L B M Keep the fire burning: MVP done? Now improve it! React to market and trend changes: Technology, Culture, new opportunities... Go small: ... but often and test and learn! me@eewei.com @ultraman 101DesignIngredients.com
    • Thank you 25% Discount code: PragProgEeweiChen101 101designingredients.com me@eewei.com @ultraman 101DesignIngredients.com