Your SlideShare is downloading. ×
0
Stephanie Worthington
Stephanie Worthington
Stephanie Worthington
Stephanie Worthington
Stephanie Worthington
Stephanie Worthington
Stephanie Worthington
Stephanie Worthington
Stephanie Worthington
Stephanie Worthington
Stephanie Worthington
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Stephanie Worthington

390

Published on

Brief presentation on skills and experience with demand generation, operations and events.

Brief presentation on skills and experience with demand generation, operations and events.

1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
390
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Director of Marketing<br />Marketing Operations<br />Event Management<br />Stephanie Worthington<br />
  • 2. Table of Contents<br />stephanieworthington@yahoo.com ~ 415.608.0538<br />2<br />Highlights<br />Marketing Philosophy<br />Skills<br /><ul><li>Demand Generation/Lead Nurturing
  • 3. Operations
  • 4. Events</li></ul>History<br />Recommendations<br />Vitals<br />
  • 5. Highlights<br />stephanieworthington@yahoo.com ~ 415.608.0538<br />3<br />Average 30% open rate and 5% click through rate for email<br />Raised Google ranking from #36 to #2 and maintained #1 Adwords ranking for 18 months straight<br />Exceeded lead generation targets by 230%<br />Grew qualified opportunities by 25% YOY<br />Increased user conference attendance by 50% YOY<br />Managed demand gen, operations, EMEA and inside sales teams<br />
  • 6. Marketing Philosophy<br />stephanieworthington@yahoo.com ~ 415.608.0538<br />4<br />List Quality<br /><ul><li>Without a high quality house list, your message and money are wasted</li></ul>Message<br /><ul><li>Deliver the right message at the right time
  • 7. Understand the prospect process and tailor your campaigns to match</li></ul>Analysis<br /><ul><li>Measure and adjust your campaigns to achieve the highest ROI</li></ul>Automation<br /><ul><li>Save on money and manpower by letting marketing pre-qualify prospects to deliver them to sales after interest is shown</li></li></ul><li>Skills: Demand Generation/Lead Nurturing<br />stephanieworthington@yahoo.com ~ 415.608.0538<br />5<br />Designed and managed campaigns<br /><ul><li>Email
  • 8. Direct mail
  • 9. Webinars
  • 10. Seminars</li></ul>Breakfast/Lunch/Dinner<br />Local and International<br /><ul><li>Tradeshows</li></ul>Experienced with 1 month to 24 month sales cycles<br />Able to define and implement closed-loop marketing/sales cycle<br />Targeted all levels within the organization across several verticals<br />
  • 11. Skills: Operations<br />stephanieworthington@yahoo.com ~ 415.608.0538<br />6<br />Department budget<br /><ul><li>Everything from pre-planning and management to reporting and audit</li></ul>Salesforce.com administration<br /><ul><li>Layout and field management
  • 12. Report creation and management
  • 13. Campaign management
  • 14. Sales/Marketing training</li></ul>Eloqua administration<br /><ul><li>Integration project management
  • 15. Best practice
  • 16. Email and landing page creation
  • 17. Program Builder project management</li></li></ul><li>Skills: Events<br />stephanieworthington@yahoo.com ~ 415.608.0538<br />7<br />Tradeshows<br /><ul><li>Experienced from table top to 20x20
  • 18. Local and International
  • 19. Managed all processes from sign-up through tear-down</li></ul>Seminars/Conferences<br /><ul><li>5 people to 500
  • 20. Budget from $500 to $500,000+
  • 21. Local and International
  • 22. Vendor management
  • 23. Branding/Advertising/Collateral
  • 24. Partner/Sponsor management
  • 25. Free or Paid registration
  • 26. Agenda/Speaker planning, confirmation and prep</li></li></ul><li>History<br />stephanieworthington@yahoo.com ~ 415.608.0538<br />8<br />Director of Marketing, Demand Generation and Operations - Guidewire<br />Director of Corporate Marketing - Orbital Data (purchased by Citrix)<br />Sr. Marketing Programs Manager - Autonomy<br />Director of Marketing - Evault<br />Marketing Manager, Events and Lead Generation - Scale Eight<br />Marketing Operations Manager, Public Relations Assistant – Sendmail<br />Marketing Manager – Banter<br />Marketing/Statistical Analyst – Bank of America Securities (formerly Montgomery Securities)<br />
  • 27. Recommendations<br />stephanieworthington@yahoo.com ~ 415.608.0538<br />9<br />“Stephanie is - simply - one of the most talented business professionals I have had the pleasure of working with. She provides highly valuable operational organizational and efficiency value within a unique skill-set that combines strategic "big picture" needs with an ability to break strategic goals in to a series of ready to execute tactical action plans…”<br />“Stephanie is a marketing pro. She is capable of juggling several projects at the same time while keeping an eye on all the details. She is an asset to any marketing group and a real pleasure to work with.”<br />“In my 20+ years of managing people, Stephanie remains the most reliable, productive, and loyal employee I've ever managed.”<br />
  • 28. Vitals<br />stephanieworthington@yahoo.com ~ 415.608.0538<br />10<br />US Citizen<br />Willing to travel up to 50%<br />Highly organized<br />Data-driven<br />Efficient<br />Knowledgeable<br />Strong execution skills<br />Team player<br />Spends corporate money wisely<br />Talent for managing employees and vendors<br />
  • 29. stephanieworthington@yahoo.com<br />415.608.0538<br />Stephanie Worthington<br />

×