1. HOTEL TRAINING

2. Stephanie Weeks
@stephanieweeks

3. Let’s Be Social!
@VisitPlano

5. Why do travelers turn to social media?
Destinations: 27% Hotels: 23% Activities: 22%
Attractions: 21% Restaurants: 17%

6. TOPICS
• What makes social media content viral?
• How to develop relevant content
• The Do’s and Don’ts
• How to Listen and Engage
• How to Think Like Your Audience
• How to Get Your Staff Involved
• Building a Tribe

7. How to Develop Amazing Content
One my favorite books:
Contagious-
Why Things Catch On
By Jonah Berger

9. Social Currency
Status by association. People like to look
smart, funny, and in-the-know, so they talk
about things that help them portray a
positive image.
What at your hotel makes people look
good?

10. Video: Let it Blend

11. Triggers
People talk about things that are top-of-mind.
Using subtle reminders to help them think
about your idea will make them more likely to
share.
How can you remind people of your
hotel?

12. Video: Hump Day

13. Emotion
High arousal emotions—like excitement, anger,
and awe —fire people up. This activation, in
turn, drives them to share. When we care, we
share.
What strong emotion could you use to fire
up your guests?

14. Video: Go Ape

15. Public
People often imitate others. But you can’t
imitate what you can’t observe. Making
behavior more public enables social influence.
Built to show, built to grow.
What is everyone else doing?

17. Facebook Events

18. Practical Value
People share things to help others, whether
it is advice on saving time, saving money, or
making them healthier. News you can use.
How can you help your guests?

20. Stories
Stories are like Trojan Horses: Information travels
under the guise of idle chatter. People are more
likely to share a memorable story than a list of
technical facts and features about a product.
Is your hotel part of a cool story?

21. Why a bunny got a hotel stay
Lost his owner
Spending the
Night Spa Day

22. Happy Ending!

25. Let’s Take a 10 minute Break!

27. Facebook

28. Facebook

29. Facebook

30. Facebook

31. Facebook

32. Facebook

33. Instagram

34. Instagram

35. Instagram

36. Instagram

37. Instagram

38. Twitter

39. Twitter

40. Twitter

41. Pinterest

42. Pinterest

43. LinkedIn

44. Content Ideas
* Beautiful imagery * Behind the Scenes
* Ask questions * Support other businesses
* Record a short video * Local events and tourism
* Share your events * Tell a Story
* Competitions * Special and packages
* Celebrate the wins * Feast your eyes on this
* Meet the Team

45. What is new in Plano?

46. Let’s Take a 10 minute Break!

47. Do’s for Social Media
• Listen
• Define your target audience
• Think and Act like your consumer
• Invite your customers to be your fans
• Engage
• Respond quickly
• Be authentic
• Be honest and transparent

48. Listening and Engaging
• Tools: Buzzsomo, Tweet Deck, Sprout Social,
Buffer, Hootsuite, etc.

49. You have what your competitors don’t.
Your Employees!

50. Your people can be your advocates

51. Video: Duluth

53. Don’ts for social media
• Delete negative comments
• Sell in every post
• Post bad photos

54. Video: The Breakup

55. Let’s Partner Together!
• Tribes
• Editorial Calendar

56. Editorial Calendar

57. Thank you!
@VisitPlano