1. WHATISCRITIQUE?**and more importantly, why should I care?
2. One of the interesting and uniquetechniques that designers use inprofessional practice is design critique.But what the heck is it?And why should you care?
3. Critique is partFEEDBACK
4. And partEVALUATION
5. It’s at the heartof design, artand architecture
6. and is ofteninstitutionalized
7. as its ownritualistictradition
8. within theseorganizations.
9. PUBLICINFORMAL FORMAL there are PRIVATE four types of critique...
10. PUBLICINFORMAL FORMAL DESK CRITIQUE PRIVATE
11. PUBLICINFORMAL FORMAL DESK PIN UP CRITIQUE CRITIQUE PRIVATE
12. PUBLIC JURIES & REVIEWSINFORMAL FORMAL DESK PIN UP CRITIQUE CRITIQUE PRIVATE
13. PUBLIC OPEN JURIES & HOUSE REVIEWSINFORMAL FORMAL DESK PIN UP CRITIQUE CRITIQUE PRIVATE
14. Everyone who goes to art school,design school, or architectureschool learns how to critique.
15. But everyone learnshow to do it differently.
16. And you can end up withconflicting critique practices.
17. There are definitelysome commonalities.
18. TO MAKE IT*BETTER (the aim is essentially*the work the same)
19. YOU ARENOT THEWORK (and there is a golden rule)
20. So you might bewondering, ok, whatdoes this have to dowith business?
21. Well, do youever have peopleworking on aproject that theyfeel this wayabout?Maybe they’re shy, }or not sure of theirwork. Or maybethey’re trying toprove themselves.
22. And theyget stuck.Really stuck. }
23. That’s when having some kind ofinstitutionalized practice like critiquehelps a lot!It gives people permission to beimperfect, to have works-in-progress,and most of all, to ask for help.It gives them a guide to get themthrough it and move their projectforward.
24. EXPLAIN HOW OBSERVE START WITHYOU GOT THERE & LISTEN THE POSITIVESEPARATE YOURSELF SAY THE IMPORTANTFROM YOUR WORK STUFF FIRSTD D D
25. BEGINNING MID-STREAM END It can take place at any point in a project.
26. US THEM And you can also use it with clients, if you are working together.
27. YOU ARENOT THEWORK You just have to remember the golden rule, and make the expectations clear.
28. It’s really important that everyone is on the same page, or it can feel like this.Nathan Sawaya, Art of the Brick