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What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
What is Critique - annotated
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What is Critique - annotated

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  • 1. WHATISCRITIQUE?**and more importantly, why should I care?
  • 2. One of the interesting and uniquetechniques that designers use inprofessional practice is design critique.But what the heck is it?And why should you care?
  • 3. Critique is partFEEDBACK
  • 4. And partEVALUATION
  • 5. It’s at the heartof design, artand architecture
  • 6. and is ofteninstitutionalized
  • 7. as its ownritualistictradition
  • 8. within theseorganizations.
  • 9. PUBLICINFORMAL FORMAL there are PRIVATE four types of critique...
  • 10. PUBLICINFORMAL FORMAL DESK CRITIQUE PRIVATE
  • 11. PUBLICINFORMAL FORMAL DESK PIN UP CRITIQUE CRITIQUE PRIVATE
  • 12. PUBLIC JURIES & REVIEWSINFORMAL FORMAL DESK PIN UP CRITIQUE CRITIQUE PRIVATE
  • 13. PUBLIC OPEN JURIES & HOUSE REVIEWSINFORMAL FORMAL DESK PIN UP CRITIQUE CRITIQUE PRIVATE
  • 14. Everyone who goes to art school,design school, or architectureschool learns how to critique.
  • 15. But everyone learnshow to do it differently.
  • 16. And you can end up withconflicting critique practices.
  • 17. There are definitelysome commonalities.
  • 18. TO MAKE IT*BETTER (the aim is essentially*the work the same)
  • 19. YOU ARENOT THEWORK (and there is a golden rule)
  • 20. So you might bewondering, ok, whatdoes this have to dowith business?
  • 21. Well, do youever have peopleworking on aproject that theyfeel this wayabout?Maybe they’re shy, }or not sure of theirwork. Or maybethey’re trying toprove themselves.
  • 22. And theyget stuck.Really stuck. }
  • 23. That’s when having some kind ofinstitutionalized practice like critiquehelps a lot!It gives people permission to beimperfect, to have works-in-progress,and most of all, to ask for help.It gives them a guide to get themthrough it and move their projectforward.
  • 24. EXPLAIN HOW OBSERVE START WITHYOU GOT THERE & LISTEN THE POSITIVESEPARATE YOURSELF SAY THE IMPORTANTFROM YOUR WORK STUFF FIRSTD D D
  • 25. BEGINNING MID-STREAM END It can take place at any point in a project.
  • 26. US THEM And you can also use it with clients, if you are working together.
  • 27. YOU ARENOT THEWORK You just have to remember the golden rule, and make the expectations clear.
  • 28. It’s really important that everyone is on the same page, or it can feel like this.Nathan Sawaya, Art of the Brick
  • 29. THANKS!THANKSNKS!THANKS!THAS!THANKS!THANKTHANKS!THANKSKS!THANKS!THAN THANKS!THANKS KS!THANKS!THANANKS!THANKS!TH

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