Audience research questionnaire analysis


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Audience research questionnaire analysis

  1. 1. Audience research questionnaire analysis<br />Stephanie Smith<br />
  2. 2. What gender are you?<br />For my first question I asked the question ‘what gender are you?’ I asked this to see how many I would get of each as I feel for my music video, I would need more female opinions as my music video will appeal more to them. I asked 8 females and 7 males, meaning that I have more females opinions throughout my questionnaire.<br />
  3. 3. What age range do you fit into?<br />For the next question I asked what age my respondents are, this question would help me understand what my target audience likes in a music video, the older respondents however will be no use to me.<br />
  4. 4. Do you watch music videos?<br />For this question I asked if my respondents watched music videos, because if they didn’t it would be no use to me. However all of my respondents answered yes.<br />
  5. 5. How do you watch music videos?<br />There are many ways in which you can watch music videos, to show the different ways I asked my respondents what ways they watch music videos. This being watching them or having them on in the background while doing another task. For this question I got a range of different answers.<br />
  6. 6. WHAT GENRE OF MUSIC DO YOU LIKE WATCHING?<br />For this question I asked what types of music my respondents like watching, this will show what my target audience prefers in a music video.<br />
  7. 7. What do you enjoy watching in a music video?<br />For this question I asked an open question where they could put their opinion on what they like to see within a music video. This question will be use to me when choosing things to put within my music video for my target audience.<br />The range of different answers I got were things such as <br />‘Dance’<br />‘Dance Routines’<br />‘Bands’<br />‘A Story’<br />‘Humour’<br />
  8. 8. Do you prefer a music video to have a clear narrative? Why?<br />For this question I asked whether my respondents preferred a clear narrative within a music video. I was surprised that more people didn't like a narrative in a video. Reasons why were things such as <br />‘Prefer dance routines’<br />‘Gives you something to watch’<br />‘It makes a video more entertaining’<br />‘Gives a song more meaning’<br />
  9. 9. Do you prefer watching a music video showing just the artist as an individual? Why?<br />For this question I asked whether my respondents prefer just seeing the artist in the video, this will help me understand what to put in my own music video. <br />I got a range of different answers such as:<br />‘Because it is their music’<br />‘Boring, like to see something happen’<br />‘I don’t care’<br />‘its boring and egotistical’<br />
  10. 10. What would you say is your favourite music video?<br />For this question I asked what my respondents favourite music video is, I got a different mixture of answers for this question. This will help me understand what type of music video to do for my target audience.<br />The answers I got were:<br />Taylor Swift- Love Story<br />Jessie J- Nobodys Perfect<br />Chicane ft Tom Jones- Stoned in love<br />Bruno Mars- Lazy Song<br />Black Eyed Peas- Where is the love<br />Snoop Dogg- Sweat<br />Eminem- Beautiful<br />U2- Beautiful day<br />Taylor Swift- You belong with me<br />LMFAO- Party Rock Anthem<br />Lady Gaga- Just Dance<br />Kings of Leon- Sex on fire<br />Take that- Rule the world<br />Eminem- We made you<br />Michael Jackson- Smooth Criminal<br />