Stephanie Smirnov on Monetizing Blogs (EVO '10)
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Stephanie Smirnov on Monetizing Blogs (EVO '10)

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A talk given at EVO '10 conference in Park City UT as part of a panel on "Sales and Monetization." Directed at an audience of bloggers, Smirnov discusses how to forge effective partnerships with PR ...

A talk given at EVO '10 conference in Park City UT as part of a panel on "Sales and Monetization." Directed at an audience of bloggers, Smirnov discusses how to forge effective partnerships with PR agencies that lead to monetized blogger campaigns. (June 26, 2010). UPDATED: audio track is now synched to the slides.

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  • Congratulations on your slideshow very interesting ! Great work... beautifully presented ! ! Thank you for sharing. I allowed myself to add it to 'YOU TUBE, SLIDECAST & VIDEO' Slideshare group . Feel free to join us. Thank you in advance for your participation and sharing your 'favorites'. .. With friendship from France. Bernard



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    Stephanie Smirnov on Monetizing Blogs (EVO '10) Stephanie Smirnov on Monetizing Blogs (EVO '10) Presentation Transcript

    • The Art of the Pitch: A PR Agency Perspective Stephanie Smirnov President, DeVries Public Relations
    • pr agency: friend or foe?
    • friend! 
    • our job buzz relationships advocacy
    • pr in the digital space owned paid earned brand website advertorial blogger outreach brand twitter account promotions e-editorial outreach brand FB account event mktg paid search syndicated content advertising *For more on this framework, see Sean Corcoran’s Blog: http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
    • pr in the digital space owned paid earned brand website advertorial blogger outreach brand twitter account promotions e-editorial outreach brand FB account event mktg paid search syndicated content advertising
    • pr agencies can get you paid
    • friend!  (told you.)
    • how? • promotional partnerships • host events • connections to other bloggers • consult • sponsored content
    • how? • promotional partnerships • host events • connections to other bloggers • consult • sponsored content
    • how? • promotional partnerships • host events • connections to other bloggers • consult • sponsored content
    • SASS
    • SASS
    • SASS
    • SASS
    • the art of pitching STORY ACTIVATION SUCCESS SUSTAIN
    • 1 What story do you want to tell that you would’ve told anyway?
    • 2 How can you activate your story?
    • 3 How will you measure success?
    • 4 Sustain and nurture your agency relationships.
    • for example… +
    • VM sponsored consulting post + video work july aug dec april may 09 09 09 10 10 tears in the blog carnival Expo Hall event partnership + blog carnival
    • remember… BE SASSY. and… network research leverage your assets tell great stories
    • thank you! let’s connect:@ssmirnov © 2010 Stephanie Smirnov