Stephanie Smirnov on Monetizing Blogs (EVO '10)

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A talk given at EVO '10 conference in Park City UT as part of a panel on "Sales and Monetization." Directed at an audience of bloggers, Smirnov discusses how to forge effective partnerships with PR agencies that lead to monetized blogger campaigns. (June 26, 2010). UPDATED: audio track is now synched to the slides.

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Stephanie Smirnov on Monetizing Blogs (EVO '10)

  1. 1. The Art of the Pitch: A PR Agency Perspective Stephanie Smirnov President, DeVries Public Relations
  2. 2. pr agency: friend or foe?
  3. 3. friend! 
  4. 4. our job buzz relationships advocacy
  5. 5. pr in the digital space owned paid earned brand website advertorial blogger outreach brand twitter account promotions e-editorial outreach brand FB account event mktg paid search syndicated content advertising *For more on this framework, see Sean Corcoran’s Blog: http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
  6. 6. pr in the digital space owned paid earned brand website advertorial blogger outreach brand twitter account promotions e-editorial outreach brand FB account event mktg paid search syndicated content advertising
  7. 7. pr agencies can get you paid
  8. 8. friend!  (told you.)
  9. 9. how? • promotional partnerships • host events • connections to other bloggers • consult • sponsored content
  10. 10. how? • promotional partnerships • host events • connections to other bloggers • consult • sponsored content
  11. 11. how? • promotional partnerships • host events • connections to other bloggers • consult • sponsored content
  12. 12. SASS
  13. 13. SASS
  14. 14. SASS
  15. 15. SASS
  16. 16. the art of pitching STORY ACTIVATION SUCCESS SUSTAIN
  17. 17. 1 What story do you want to tell that you would’ve told anyway?
  18. 18. 2 How can you activate your story?
  19. 19. 3 How will you measure success?
  20. 20. 4 Sustain and nurture your agency relationships.
  21. 21. for example… +
  22. 22. VM sponsored consulting post + video work july aug dec april may 09 09 09 10 10 tears in the blog carnival Expo Hall event partnership + blog carnival
  23. 23. remember… BE SASSY. and… network research leverage your assets tell great stories
  24. 24. thank you! let’s connect:@ssmirnov © 2010 Stephanie Smirnov

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