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Stephanie Roberts Portfolio
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Stephanie Roberts Portfolio

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MORE fun Stephanie stuff at http://stephanie-roberts.squarespace.com/stephanierobertsresume and http://ObsessiveHobbyist.com

MORE fun Stephanie stuff at http://stephanie-roberts.squarespace.com/stephanierobertsresume and http://ObsessiveHobbyist.com

Published in: Marketing, Technology, Business

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  • 1. STEPHANIE.ROBERTS@mac.com PORTFOLIO
  • 2. EXCUSED CONTENT INTEGRATION •Partnership with eHarmony and their Jazzed dating site •In-show Jazzed Dating Profile integration made Excused the first dating show where viewers could date the daters...by joining Jazzed
  • 3. SOCIAL MEDIA
  • 4. BRAND INTEGRATION •M&M’s Report •Caress Confidante sweepstakes •Caress Glow Poll •Crest Whitestrips Photo Booth •T-Mobile Insta-Poll •Kohl’s Celebrity Looks for Less •ET Stars of Summer sweepstakes PROMOTIONAL PARTNERSHIPS •Montel on AOL •Maximum Exposure on iFilm •ET on AT&T Yahoo! •instantET on Yahoo! Messenger •ET on Fafarazzi •Rendez-View on Lycos with Match.com •ET on MSN
  • 5. ET NEWSFEED •Syndicated (revenue share) to Entertainment Tonight affiliate TV stations’ websites, CBS Radio stations’ websites, news readers such as MyYahoo and iGoogle, Facebook app, and independent entertainment sites, as a parse-able feed (left, on CBS tv stations) or widget (below). •Real-time RSS news ticker, news alerts, celebrity photo slideshows, and video clips
  • 6. instantET v1 – Downloadable desktop application delivering news, video, & trivia winner, Promax Gold v2 – Yahoo! Messenger IMV (Instant Message enVironment), Content Tab, and Newsfeed
  • 7. ETonYahoo! Partnership •Increased Pageviews 629% •Increased Unique Users 427% •Increased Entertainment Universe reach from .03% to 2.5% •Moved revenue needle from zero to hero (several million $$$/year) •Time Magazine’s “50 Coolest Websites”
  • 8. MOBILE •ETtoGo on V Cast winner, WAVE Award, Favorite Entertainment Reporting •ETtoGo on Sprint •ETtoGo Widget downloadable to social network sites, blogs •Text Insider on-air call-out solicits text feedback from viewers •ET News Alerts
  • 9. CONSUMER WEBSITES
  • 10. eCommerce shopET
  • 11. GAMES
  • 12. BANNERS
  • 13. ETonline Minisites
  • 14. Personal Online Brand - obsessive hobbyist A midwestern gal in Los Angeles, obsessing about photography, television, tech, travel, road trips, dogs, anything vintage... Hobbyist by definition. Obsessive by choice. Blog, Website, Pinterest, Flickr, Google+, Tumblr, Twitter, Facebook Page, SmugMug, Instagram http://ObsessiveHobbyist.com
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