Transcript of "Social Media Marketing - National Value Added Ag Conf - McCratic presentation"
SOCIAL MEDIA MARKETINGStephanie McCratic- Social Media Director, Acumen Brands- Founder & Editor, EvolvedMommyMonday, May 20, 13
BEYOURSELFFirst, know your brand identity. Be truthful about who you reallyare and then own it. Gigglesnorts and all.@evolvedmommyMonday, May 20, 13
BEWARETHE GURU• I follow sparkly objects• Gurus & experts• Share the love• Scratching the surface(Disclaimer)@evolvedmommyMonday, May 20, 13
STICK WITHTHE WINNERSYou can’t do it all, so do what works.@evolvedmommyMonday, May 20, 13
It doesn’t matter whether you want to grow trafﬁc to your blog, ﬁnd your audience orconvert your readers into buyers, social media can be a powerful tool. We’ll talk aboutwhich channels accomplish what; who’s doing it right and how to copy them; and whatyou can do right now to reach your goals fastest.Goal Channels Champion ActionFind youraudienceTwitterYouTube@Tykerman1Taco BellThe Wine Library# searchwatch competitorsIncreasetrafﬁc to yourblog/websiteContent & SEOFacebookPinterestTwitterFresh Eggs DailyThe SmallThings BlogAdd images to everypostPin & Facebook yourcontentConvert yourreadersFacebookGoogle AdsEmail marketingCountryOutﬁtterTry an ad on Facebookor GoogleSend an emailLofty GoalsMonday, May 20, 13
FARM BLOGSYour blog - uniquely youCommunity/Relevant blogs - SEO, PR & awarenessMonday, May 20, 13
FACEBOOK• EdgeRank• Determines how many of your fans see your posts• Read great (and brief) explanations here, here and here.• From unhappy customer to brand ambassador• Be True• If your audience came to you as a brand with a good understanding of who you are anddecided to like you anyway, then they want what you have to offer. So give it to them.• No fuzzy kitties (Ex: CountryOutﬁtter)Monday, May 20, 13
FACEBOOK• Images• Short captions• 1-2 lines NO MORE• Ask a simple, one-word-answer question• Know your personality and let it show through• More Images• 403x403 or 843x403 - Recent, and very important lesson• Dimensions infographic• Try Photoshop Elements (It’s like Photoshop light)• Post image w/ link in caption vs. posting linkMonday, May 20, 13
vs.@evolvedmommySeriously. Images.Monday, May 20, 13
PINTEREST• Watermark your images• 554px• Infographic (clickable)• Edit the link• Follow & comment• Community boardsMonday, May 20, 13
OFFENSEVS. DEFENSEYou will make mistakes, but worse things could happenMonday, May 20, 13
RESOURCES• Therapy• Google. Just Google.• Laura K Roeder “The Dash”• Twitter (hashtags & lists)• Let’s talk about Eazy E & #NWA• Ask your community for tips• Seth Godin• Facebook Groups• Competitors - watch what they are doing, then do it better• Hire it out. Let’s talk. I can connect you.Monday, May 20, 13
Q&AThank you!Stephanie McCraticstephaniemccratic@email@example.comMonday, May 20, 13
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.