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Mobile Games Market by Stephanie Llamas at Casual Connect Europe 2014
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Mobile Games Market by Stephanie Llamas at Casual Connect Europe 2014

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Stephanie Llamas, Senior Analyst of Consumer Insights at SuperData Research, discusses the growth and potential of the mobile games - past, present, and future.

Stephanie Llamas, Senior Analyst of Consumer Insights at SuperData Research, discusses the growth and potential of the mobile games - past, present, and future.

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  • 1. Mobile Games Market 2014: Fundamentals and Future Prepared for Casual Connect Europe 2014 © 2014 SuperData Research. All rights reserved. | www.superdataresearch.com !1 SuperData | Digital games market intelligence @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 2. !2 Stephanie Llamas Senior Analyst, Consumer Insights SuperData Research
  • 3. @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 4. @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 5. Mobile games? @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 6. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 Market Fundamentals Future
  • 7. 2013 Mobile Games Market 48%Western market share of mobile games revenue @StephiNaners @_SuperData #SuperDataCC #CCEU2014 2011 2012 2013
  • 8. 2011 2012 2013 48%Western market share of mobile games revenue $14.5B2013 worldwide mobile games revenue 2013 Mobile Games Market @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 9. 2011 2012 2013 48%Western market share of mobile games revenue $14.5B2013 worldwide mobile games revenue 1.6B2013 worldwide mobile games audience (MAU) 2013 Mobile Games Market @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 10. 2011 2012 2013 48%Western market share of mobile games revenue $14.5B2013 worldwide mobile games revenue 1.6B2013 worldwide mobile games audience (MAU) 2013 Mobile Games Market @StephiNaners @_SuperData #SuperDataCC #CCEU2014 6% 101% 34%
  • 11. Market Fundamentals Future @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 12. 0 100 200 300 400 Number of mobile games published @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 13. 0 100 200 300 400 Number of mobile games published @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 14. 0 100 200 300 400 @StephiNaners @_SuperData #SuperDataCC #CCEU2014 Number of mobile games published
  • 15. 0 100 200 300 400 @StephiNaners @_SuperData #SuperDataCC #CCEU2014 Number of mobile games published
  • 16. 0 100 200 300 400 @StephiNaners @_SuperData #SuperDataCC #CCEU2014 THE MOBILE GAMES CARTEL
  • 17. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 40% Percentage of mobile games revenue from top 100 games
  • 18. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 40% Percentage of mobile games revenue from top 100 games 0.05% of all mobile games
  • 19. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 40% 50% Percentage of top 100 games from top 30 publishers Percentage of mobile games revenue from top 100 games 0.05% of all mobile games
  • 20. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 CPI 2012 2013 Mobile cost per install (indexed)
  • 21. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 CPI 2012 2013 Mobile cost per install (indexed) +251% YoY
  • 22. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 CPI 2012 2013 ARPU Mobile cost per install (indexed) +251% YoY +38% YoY
  • 23. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 CPI 2012 2013 ARPU Mobile cost per install (indexed) +251% YoY +38% YoY "We don't simply take a game from a developer and upload it to the App Store... we assign a team of people to complement the developer's existing resource and skill set.” ! -Ed Rumley, COO Chillingo
  • 24. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 Franchising mechanics, not titles
  • 25. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 Franchising mechanics, not titles SAGA
  • 26. Market Fundamentals Future @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 27. 2013 2014E $14.5B2013 worldwide mobile games revenue $21.1B2014 worldwide mobile games revenue 2014 Mobile Games Market @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 28. 2013 2014E +45%YoY mobile games revenue increase $14.5B2013 worldwide mobile games revenue $21.1B2014 worldwide mobile games revenue 2014 Mobile Games Market @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 29. 2014 Mobile Games Market @StephiNaners @_SuperData #SuperDataCC #CCEU2014 2011 2012 2013 2014E ARPPU
  • 30. 2014 Mobile Games Market @StephiNaners @_SuperData #SuperDataCC #CCEU2014 2011 2012 2013 2014E ARPPU
  • 31. 2014 Mobile Games Market @StephiNaners @_SuperData #SuperDataCC #CCEU2014 2011 2012 2013 2014E ARPPU Conversion
  • 32. @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 33. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 •Saturation caused by technology
  • 34. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 •Saturation caused by technology •More media channels, less visibility
  • 35. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 •Saturation caused by technology •More media channels, less visibility •Rising revenue ceilings
  • 36. Mobile games? @StephiNaners @_SuperData #SuperDataCC #CCEU2014
  • 37. Mobile games? @StephiNaners @_SuperData #SuperDataCC #CCEU2014 NOPE
  • 38. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 RESEARCH
  • 39. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 MOBILE GAMES! RESEARCH
  • 40. @StephiNaners @_SuperData #SuperDataCC #CCEU2014 THANKS! @_SuperData stephanie@superdataresearch.com

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