spf stalker concept- draft 2
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spf stalker concept- draft 2

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  • As you know, I like this idea overall. The use of FB tagging will almost certainly work to draw attention. What's less clear to me is if people will apply sunscreen because of it. Is the plan that they apply it right then, while viewing the image?

    Also, it's not clear how you are going to see if this changes behavior. You say 'ask users' but you don't say how. This is not a tough problem . . . a simple email will work with cooperative people. For this short/small intervention, you don't need to automate this.
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  • love the idea! also, liked the new facebook group, including the lip balm video. it seems like its a good way to get users to think about this, and maybe use it a couple times. but how do you retain them? a good way to find that out is to test it! so, i'd recommend getting as many people as you can to try it out. really curious how it turns out. good luck!
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spf stalker concept- draft 2 spf stalker concept- draft 2 Presentation Transcript

  • spf stalker A conceptual design by Stephanie Carter and Yin Yin Wu Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Design Challenge To develop a technology to encourage SPF lip balm use Time limit: 2 weeks- April 17-29, 2010
  • spf stalker
    • Persuasive Purpose
      • - To remind female runners to wear SPF lip balm every day
      • - To encourage users to develop healthy sun protection behaviors
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
    • Industrial Design
    Curiosity + Facebook Pictures + Email reminders= a compelling message
  • User Description
      • Meet Jennifer, she is a…
        • College Sophomore
        • Varsity runner
        • Light-skinned
        • Regular user of facebook and familiar with social media channels
        • Constant checker of her phone and email
        • Not a regular sunscreen wearer
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • How the spf stalker finds you… Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Prototype of spf stalker Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Step 1: Post picture/ funny message on facebook Step 3: Facebook notifies the user that they have been tagged in a photo Step 4: User logs into facebook and sees the message! Step 2: Tag the user in the photo
  • Features/Functionality
      • Facebook targeting
      • spf stalker turns photos of Jennifer into funny messages warning of sun damage
      • Jennifer is automatically tagged in the image
      • Curiosity prompts Jennifer to log into facebook to see the message
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Theoretical Justifications
      • Persuasive strategies:
      • Curiosity- intrinsic interest to see personal photos
      • Personalization- attaching messages to individual photos commits users to the cause
      • Promote sunscreen adaption by:
        • Changing perception- skin protection is not associated with lip balm, and therefore more socially accepted
        • Simple commitment- builds upon existing behavior to reduce the physical effort required
        • Promote healthy habit- applying SPF lip balm can help users develop healthy sunscreen habits overall
        • Easy- lip balm can be applied anywhere and anytime
        • Action Trigger- checking tagged photos of self becomes a cue for the habit of applying sunscreen in the future
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • User Testing Design Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Shortcomings of Design Potential Shortcomings Facebook images are a novelty that don’t translate to behavioral change Limited to users who are familiar with facebook Wearing SPF lip balm will not lead to sunscreen use Personalization of facebook is difficult to scale Design Response Facebook apps such as Causes have shown that activities on facebook can translate to actual behavior change Facebook demographic is rapidly expanding. Reminders also sent as text messages Habit creation starts with a small behavioral change The personalization is key to the effectiveness of the message. We target fewer users, but with greater yield Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Expansion - What else is possible?
      • Create your own social media campaign
      • Build a community
        • Online avatar connected to your sunscreen use
        • Webcam photos documenting proof of sunscreen use that are sent to friends
      • Improve scalability by automating the process of image capture and facebook integration
      • Introduce analytics to determine which facebook images have the highest yield
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Next Steps in Design Process
      • Rapid Prototype
        • Test out the proof of concept by manually tagging facebook images
      • User Testing of spf stalker with our target audience
        • Ask users: about their emotional response when seeing the photo; if they applied SPF lip balm when seeing the photo; if lip balm application became habitual
      • Product Iteration
        • Identify the most effective type of facebook messages as well as the appropriate frequency that most encourages to behavior change.
      • Product Development
        • Incorporate user testing results to improve the response rate of spf stalker
    Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu
  • Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation of Design Project How well does the idea reflect concepts from class? 0 1 2 3 4 5 6 7 How well does the design match the design brief? 0 1 2 3 4 5 6 7 How viable/convincing is the proposed solution? 0 1 2 3 4 5 6 7
  • Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Evaluation continued… How well could this solution scale to reach many? 0 1 2 3 4 5 6 7 How well does this document communicate? 0 1 2 3 4 5 6 7 Bonus Points How insightful is the proposed solution? 0 1 2 3 4 5 6 7
  • Stanford University, Spring 2010 CS377v - Creating Health Habits habits.stanford.edu Additional Comments: Overall remarks or additional comments here