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  • 1. health behavior designing for persuasive behavior change Stanford Persuasive Technology Lab Fogg Behavior Grid captology.stanford.edu Stephanie J. Carter designer | lemontrail.com Ver. 1.0
  • 2. What type of behavior do you want to do? green blue purple gray black (new) (familiar) (increase) (decrease) (stop) For how long? dot (one time) span (specific duration) path (permanent change) Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu “There are 5 types of behavior and 3 durations. That Ver. 1.0 makes 15 different means of behavior change”
  • 3. green dot new behavior, one time Ver. 1.0 “Eat dried seaweed for a snack today” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 4. green span new behavior, period of time Ver. 1.0 “Attend Bikram yoga every day for 2 weeks” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 5. green path new behavior, forever Ver. 1.0 “Start growing some of your own produce from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 6. blue dot familiar behavior, one time Ver. 1.0 “Floss before bed tonight” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 7. blue span familiar behavior, period of time Ver. 1.0 “Drink water each morning for a month” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 8. blue path familiar behavior, forever Ver. 1.0 “Wear sunscreen every day from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 9. purple dot increase behavior, one time Ver. 1.0 “Increase mindfulness at lunch today” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 10. purple span increase behavior, period of time Ver. 1.0 “Increase sleep duration to 8 hours every night this week” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 11. purple path increase behavior, forever Ver. 1.0 “Increase quality time spent with friends and family from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 12. gray dot decrease behavior, one time Ver. 1.0 “Eat only half a hamburger tonight” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 13. gray span decrease behavior, period of time Ver. 1.0 “Reduce smoking to 1 cigarette per day this week” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 14. gray path decrease behavior, forever Ver. 1.0 “Decrease coffee consumption from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 15. black dot stop behavior, one time Ver. 1.0 “Don’t buy icecream on this shopping trip” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 16. black span stop behavior, period of time Ver. 1.0 “Stop discussing work matters over dinner for the next month” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu
  • 17. black path stop behavior, forever Ver. 1.0 “Stop eating fast food from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu