Health Behavior: Designing for Persuasive Behavior Change

health behavior designing for persuasive behavior change Stanford Persuasive Technology Lab Fogg Behavior Grid captology.stanford.edu Stephanie J. Carter designer | lemontrail.com Ver. 1.0

What type of behavior do you want to do? green blue purple gray black (new) (familiar) (increase) (decrease) (stop) For how long? dot (one time) span (specific duration) path (permanent change) Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu “There are 5 types of behavior and 3 durations. That Ver. 1.0 makes 15 different means of behavior change”

green dot new behavior, one time Ver. 1.0 “Eat dried seaweed for a snack today” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

green span new behavior, period of time Ver. 1.0 “Attend Bikram yoga every day for 2 weeks” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

green path new behavior, forever Ver. 1.0 “Start growing some of your own produce from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

blue dot familiar behavior, one time Ver. 1.0 “Floss before bed tonight” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

blue span familiar behavior, period of time Ver. 1.0 “Drink water each morning for a month” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

blue path familiar behavior, forever Ver. 1.0 “Wear sunscreen every day from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

purple dot increase behavior, one time Ver. 1.0 “Increase mindfulness at lunch today” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

purple span increase behavior, period of time Ver. 1.0 “Increase sleep duration to 8 hours every night this week” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

purple path increase behavior, forever Ver. 1.0 “Increase quality time spent with friends and family from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

gray dot decrease behavior, one time Ver. 1.0 “Eat only half a hamburger tonight” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

gray span decrease behavior, period of time Ver. 1.0 “Reduce smoking to 1 cigarette per day this week” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

gray path decrease behavior, forever Ver. 1.0 “Decrease coffee consumption from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

black dot stop behavior, one time Ver. 1.0 “Don’t buy icecream on this shopping trip” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

black span stop behavior, period of time Ver. 1.0 “Stop discussing work matters over dinner for the next month” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

black path stop behavior, forever Ver. 1.0 “Stop eating fast food from now on” Stephanie J Carter | lemontrail.com Stanford Persuasive Technology Lab | Fogg Behavior Grid captology.stanford.edu

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Health Behavior: Designing for Persuasive Behavior Change

by Stephanie Carter on Sep 10, 2010

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Health Behavior: Designing for Persuasive Behavior Change — Presentation Transcript