Digital Word of Mouth & Storytelling
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Digital Word of Mouth & Storytelling

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Dream. Build. Connect. ...

Dream. Build. Connect.
Want to start telling the story of yourself, your business or your cause across social media? Not sure where to go first? Chances are everything you need is at your fingertips - you just have to see the story around you!

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  • Introduce Consociate Media, our philosophy about social media communications, and personal Rudy & Steph intros. Have people go around the room and introduce themselves, where they are from, how they utilize social media today personally, professionally or both?
  • This is not a BUILD IT AND THEY WILL COME. Think about the evolution of how we shared information. It used to be around the water cooler. It’s a conversation. It’s just another mechanism in the entire conversation you have with your stakeholder, customers, client, etc.
  • This is not a BUILD IT AND THEY WILL COME. Think about the evolution of how we shared information. It used to be around the water cooler. It’s a conversation. It’s just another mechanism in the entire conversation you have with your stakeholder, customers, client, etc.
  • Facebook, Twitter, Instagram, LinkedIn, Pinterest, Vine, GooglePlus & You Tube.So many platforms, in fact, that there is a book written about the Obama campaign in 2008 and how many social media channels he was on to reach the widest possible audience. -MARKETING THE CANDIDATE.
  • Think about who you are trying to communicate with and then look at the audience the social media platforms attracts and the resources you have at your disposal.It’s a fluid conversation. You may find that some social media platforms don’t work for you. Peace Frogs – Facebook and Pinterest work well. Twitter does not. We’re launching into Instagram.
  • Think about who you are trying to communicate with and then look at the audience the social media platforms attracts and the resources you have at your disposal.It’s a fluid conversation. You may find that some social media platforms don’t work for you. Peace Frogs – Facebook and Pinterest work well. Twitter does not. We’re launching into Instagram.
  • Internet users in an urban environment are more likely to use social media. City dwellers top Twitter and Instagram users.
  • Facebook does not track race. Trying to reach a young African-American population in a city – Instagram and Twitter are likely your targets. Trying to reach a white female – Pinterest.
  • On average, LinkedIn users are older, higher education and more income. Often compared to Facebook because you can share status, photos, links and create company pages.
  • If you are watching a video online, you’re probably linked to or on You Tube. That goes for everyone. Instagram and Facebook have video capabilities. Vine is linked to Twitter.
  • Start with a plan and a system.Know this first…the content is there…even if you don’t see it. Health related? Health recipes? Fitness?The GOAL is to get and keep people engaged so that when you have an event or a specific KEY message, they are already part of your community and seeing your content.
  • Start with a plan and a system.Know this first…the content is there…even if you don’t see it. Health related? Health recipes? Fitness?The GOAL is to get and keep people engaged so that when you have an event or a specific KEY message, they are already part of your community and seeing your content.
  • Start with a plan and a system.Know this first…the content is there…even if you don’t see it. Health related? Health recipes? Fitness?The GOAL is to get and keep people engaged so that when you have an event or a specific KEY message, they are already part of your community and seeing your content.
  • Start with a plan and a system.Know this first…the content is there…even if you don’t see it. Health related? Health recipes? Fitness?The GOAL is to get and keep people engaged so that when you have an event or a specific KEY message, they are already part of your community and seeing your content.
  • This is one of the biggest questions we get. Before we go any further, you should know that, using Facebook as an example, it’s estimated that only 16% of your fans will see what you post!
  • Buffer and HootSuite.
  • Buffer and HootSuite.
  • Start with a plan and a system.Know this first…the content is there…even if you don’t see it. Health related? Health recipes? Fitness?The GOAL is to get and keep people engaged so that when you have an event or a specific KEY message, they are already part of your community and seeing your content.

Digital Word of Mouth & Storytelling Digital Word of Mouth & Storytelling Presentation Transcript

  • “To connect to people at the deepest level, you need stories.” -Robert McKee
  • Introductions
  • What SOCIAL MEDIA is NOT?
  • What is SOCIAL MEDIA?
  • The Basics
  • The Basics
  • The Basics: Twitter
  • The Basics: Instagram
  • The Basics: Instagram
  • The Basics: Pinterest
  • The Basics: Pinterest
  • The Basics: Pinterest
  • The Basics: LinkedIn
  • The Basics: LinkedIn
  • The Basics: LinkedIn
  • The Basics: YouTube
  • The Basics People living in cities spend the most time on Social Media, at 70% of the population. And women, on average, spend 9% more time on social networking sites than men. –Pew Research Center How many Internet users? WORLD: 2.4 Billion. With a B. –Internet World Stats US: 274 Million.
  • The Basics
  • The Basics
  • The Basics
  • The Basics
  • The Basics: LinkedIn aka Facebook for professionals.
  • The Basics: You Tube
  • Developing Your Voice
  • Developing Content Brainstorming Story Ideas
  • “In an age of 24/7 information, nothing dates faster than factual content. Properly executed stories, on the other hand, offer the possibility of winning hearts as well as minds, while delivering an immersive experience around your products, services and brand assets.” -Robert McKee
  • Developing Content Brainstorming Story Ideas CHARACTERS • Who in your organization are you inspired by and why? • Success story? • Who do you work alongside? Do companies support you? Community leaders? Who are they and what do they do? EVENTS • Upcoming event. • History (anniversary, milestone, etc). CONFLICT • What challenges do your or your organization face? • How does your mission fit in with current events. • How can people avoid getting into conflict? VICTORY! • What went well? Awards? • Why?
  • Developing Content Brainstorming Story Ideas
  • Developing Content Brainstorming Story Ideas
  • Developing Content Now Let’s Dig Deeper!
  • Start with a mission. Your mission.
  • Who? What? When? Why? How? The Facts.
  • NationalMonth ofXXX The Facts.
  • Current Events.
  • Historical Context.
  • Victory!
  • Tragedy & Hard Lessons.
  • Motivation.
  • Education.
  • Education.
  • Photos! Photos! Photos! Photos lead to more engagement – comments, likes, click-throughs – than text or links alone. Period.
  • Photos… with people are even better!
  • Photos…with food & how tos!
  • Photos…with inspiration!
  • Photos…with inspiration!
  • Photos…with inspiration!
  • Photos…related to your brand!
  • Photos…related to your brand!
  • Photos…with a call to action!
  • Photos…with animals. But don’t be tempted to post too many things with cute dogs. Content must be relevant to your audience.
  • Photos…with animals. But don’t be tempted to post too many things with cute dogs. Content must be relevant to your audience.
  • Photos…with news.
  • Ask Questions. Fill in the blank. Captions. Get opinions.
  • Ask Questions. Fill in the blank. Captions. Get opinions.
  • Invitations Facebook Events.
  • Invitations Facebook Events.
  • Contests. According to Buffer, 35% of fans like a page to participate in contest and 42% do so to get coupons and discounts.
  • Repurpose Content. Celebrate and use content that similar organizations, stakeholders and loyal brands are using.
  • Short and Sweet.
  • Be Trendy…applies to Facebook, Twitter & Instagram. #
  • How often should I communicate? Facebook / Instagram: No more than 3 times per day. Twitter / Vine: 8-18 times per day. Blog: Consistently.
  • Developing Your Voice
  • Scheduling and Automation Tools
  • Scheduling and Automation Tools
  • Developing Your Voice
  • Developing Your Voice
  • Just about everyone is a blogger these days whether they realize it or not. If you write something on Facebook and receive comments and feedback then you are a blogger. Tweet a short sentence of 140 characters on Twitter and you are a micro blogger. Upload a video to YouTube where you can obtain subscribers and elicit comments, then you are a video blogger. -Jeff Bullas
  • Blogging Best Practices • Creating great content can position you as a thought leader or expert in your industry. • It will enable you to build powerful business networks. • Create online visibility in a crowded web universe of over 500 million blogs and websites. Geoffrey Rush the Oscar winning actor said “In my career two things have been vital.. Credibility and Visibility. • Provide a platform that will supercharge your learning. As you write and create you will learn.
  • Blogging Best Practices • Be consistent. • Keep it brief – 250 to 400 words. • Draw the reader in. • Use a quote. • Reveal compelling statistics. • Be personal and casual. • Give a look behind the scenes. • PHOTOS! PHOTOS! PHOTOS! • Link to other information on your site. • Use guest Bloggers • Ask a question. • Seek engagement. • How To Lists. • Share it. Tweet it. Pin it. • Send to email subscribers.
  • Interviews Brainstorming Story Ideas
  • Build a Plan
  • Sample Plan – Pre Blog Post
  • Sample Plan – Event Calendar
  • Sample Plan – Pre Social Media
  • Sample Plan – Post Blog Post
  • Sample Plan – Post Social Media
  • Sample Plan – Post Social Media
  • Sample Plan – Post Social Media
  • Sample Plan – Post Social Media
  • Sample Plan – Other Elements **which we go over in more detail in the DREAM. BUILD. CONNECT. seminar** • Pre event press release. • Pre event email blast to stakeholders. • Pre event listing on online event calendars. • Post event press release. • Post even thank you notes.
  • Developing Your Voice
  • Build a Plan
  • Dream. Build. Connect.