Emerging mHealth:paths for growth7 June 2012
Contents  1   Executive summary  2   mHealth maturity scorecard  3   Key findings  4   Country breakdown of key data  5   ...
1. Executive SummaryPwC                    3
Executive summary                Goal of the report                • Report assesses the market opportunities and challeng...
About the researchReport surveys covered patients, physicians and payers  1      A patient survey with over 1,000 responde...
2. mHealth readiness scorecardPwC                              6
mHealth scorecard methodology• Provides an overview of the countries surveyed and the maturity of their mHealth  market th...
The scorecard is based on the survey of patients, physiciansand patients and scores from 10 (mature) to 1 (immature)1     ...
Emerging markets lead the way in mHealth, followed by theUS as the most mature marketOverall score      6.6       6.5     ...
First pillar: Awareness and openness for mHealthDetailed scores  6.0  7.8         5.7             7.8       5.6           ...
Second pillar: Regulatory environment, reimbursementand business modelDetailed scores  6.0  7.5        5.7             7.5...
Third pillar: TechnologyDetailed scores  6.0  8.1         5.7             7.6        5.6                        6.6      5...
Fourth pillar: ImpactDetailed scores  6.0  8.2         5.7             6.9        5.6                        6.5       5.2...
3. Top ten findings of the surveyPwC                                 14
Finding #1 – mHealth could enable a disruptive move fromdoctor-directed care towards a more personalised,consumer- oriente...
Finding #2 – Patients with health issues are most likely touse mHealth products and services                    Patients w...
Finding #3 – Patients are highly price sensitive, mainlybecause they think healthcare payers should bear thecosts         ...
(1 of 2)Finding #4 – Payers and – to a lower extent physicians –see the potential for improving quality of care andreduced...
(2 of 2)Finding #4 – … but physicians are concerned thatmHealth will make patients too independent                 Patient...
Finding #5 – Payers are more likely to cover mHealthservices than physicians are to provide them                   Physici...
(1 of 2)Finding #6 – Emerging markets will lead the way inmHealth                   mHealth is less disruptive to healthca...
(2 of 2)Finding #6 – Emerging markets will lead the way inmHealth                  More mHealth services are covered by pa...
(1 of 2)Finding #7 – A tale of two countries – India and the UK                   For India, mHealth address pressing heal...
(2 of 2)Finding #7 – A tale of two countries – India and the UK                  Lower cost for patients is the leading dr...
(1 of 2)Finding #8 – Focus on solutions, not technology                    To create real value and identify business mode...
(2 of 2)Finding #8 – Focus on solutions, not technology                   Immense high dropout rates illustrates the need ...
Finding #9 – Technology still presents challenges formHealth adopters                  Lack of interoperability, standards...
Finding #10 – Regulators could encourage advances inmHealth, but the survey shows otherwise                 Surveyed physi...
4. Country breakdownPwC                    29
(1 of 2)Overview of key data      Expectation of physicians and healthcare payers1                                        ...
(1 of 2)Brazil - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near fut...
(2 of 2)  Brazil - Top 3 drivers and barriers for patients  and physicians                                                ...
(1 of 2)China - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near futu...
(2 of 2)China - Top 3 drivers and barriers for patientsand physicians                                                     ...
(1 of 2)Denmark - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near fu...
(2 of 2) Denmark - Top 3 drivers and barriers for patients and physicians                                                 ...
(1 of 2)Germany - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near fu...
(2 of 2)  Germany - Top 3 drivers and barriers for  patients and physicians                                               ...
(1 of 2)India - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near futu...
(2 of 2) India - Top 3 drivers and barriers for patients and physicians                                                   ...
(1 of 2)South Africa - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the ne...
(2 of 2) South Africa - Top 3 drivers and barriers for patients and physicians                                            ...
(1 of 2)Spain - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near futu...
(2 of 2)Spain - Top 3 drivers and barriers forpatients and physicians                                                     ...
(1 of 2)Turkey - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near fut...
(2 of 2) Turkey - Top 3 drivers and barriers for patients and physicians                                                  ...
(1 of 2)United Kingdom - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the ...
(2 of 2) United Kingdom - Top 3 drivers and barriers for patients and physicians                                          ...
(1 of 2)United States - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the n...
Pwc emerging-mhealth-chart-pack
Pwc emerging-mhealth-chart-pack
Pwc emerging-mhealth-chart-pack
Pwc emerging-mhealth-chart-pack
Pwc emerging-mhealth-chart-pack
Pwc emerging-mhealth-chart-pack
Pwc emerging-mhealth-chart-pack
Pwc emerging-mhealth-chart-pack
Pwc emerging-mhealth-chart-pack
Pwc emerging-mhealth-chart-pack
Upcoming SlideShare
Loading in...5
×

Pwc emerging-mhealth-chart-pack

2,785

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,785
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
100
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Pwc emerging-mhealth-chart-pack

  1. 1. Emerging mHealth:paths for growth7 June 2012
  2. 2. Contents 1 Executive summary 2 mHealth maturity scorecard 3 Key findings 4 Country breakdown of key data 5 Key global contactsPwC 2
  3. 3. 1. Executive SummaryPwC 3
  4. 4. Executive summary Goal of the report • Report assesses the market opportunities and challenges for mHealth from the perspective of patients, payers, and providers • EIU report, commissioned by PwC, with analysis from PwC Key findings • Expectations are high for mHealth from patients, providers and payers • Significant differences in adoption among emerging and developed nations • Consumers are ready to adopt mobile health faster than the health industry is ready to adapt • Solutions, not technology, are the key to successPwC 4
  5. 5. About the researchReport surveys covered patients, physicians and payers 1 A patient survey with over 1,000 respondents— with a broad distribution of economic backgrounds, ages, levels of education and states of health A physicians survey with 433 physicians — public and private sector, urban vs. rural, 2 wide range of years in experience A payer survey with 345 respondents — roughly evenly divided between public and 3 private sector and 55% are C-suite or above 4 20 in-depth interviews with key expertsThe survey included 10 countries:Brazil China Denmark Germany India South Spain Turkey UK US AfricaPwC 5
  6. 6. 2. mHealth readiness scorecardPwC 6
  7. 7. mHealth scorecard methodology• Provides an overview of the countries surveyed and the maturity of their mHealth market through four key pillars. Each pillar is further divided into eight dimensions to support the findings• Survey questions are grouped into the eight dimensions• Each country receives a score per pillar and dimension, and an overall score Overall Score - Maturity of the market Four Pillars 2. Regulatory, 1. Awareness and reimbursement and 3. Technology 4. Impact openness for mHealth business model Eight Dimensions 1.1 Encouraging 2.1 Reimbursement 3.1 Access and 4.1 Institutional environment and business model security 2.2 Encouraging 1.2 Current use of 3.2 Interoperability 4.2 Healthcare system regulatory and legal mHealth environmentPwC Source: PwC analysis based on EIU research, 2012 7
  8. 8. The scorecard is based on the survey of patients, physiciansand patients and scores from 10 (mature) to 1 (immature)1 2 3 4 Dimension 5 Pillar and Scorecard Normalisation Data analysis score overall score framework of data calculation calculation Apply scorecard Collect and Normalise data Calculate the Calculate the framework analyse data on a scale of 1 to scores for each score for the about the from 10, with 10 of the eight four pillars and mHealth • doctor/payer being the most dimensions the overall market based survey mature score on eight • patient survey dimensions • expert interviewsPwC 8
  9. 9. Emerging markets lead the way in mHealth, followed by theUS as the most mature marketOverall score 6.6 6.5 6.3 5.7 5.6 5.6 5.5 5.3 5.2 5.1 6.2 8.2 6.2 6.5 4.3 3.8 6.9 5.1 4.4 2.4 6.5 4.7 3.4 5.1 6.6 5.1 8.1 4.1 6.3 7.6 6.4 7.4 7.5 7.5 3.6 6.6 6.1 5.1 7.3 6.6 7.8 6.8 7.8 6.0 5.6 4.8 5.4 3.8 2.6 3.4 South India Brazil US Spain China Germany UK Turkey Denmark Africa Awareness and openness for mHealth 10 most mature Regulatory environment, reimbursement and business model Technology 1 immature ImpactPwC Source: PwC analysis based on EIU research, 2012 9
  10. 10. First pillar: Awareness and openness for mHealthDetailed scores 6.0 7.8 5.7 7.8 5.6 6.8 5.2 6.0 5.1 5.6 5.1 5.4 5.0 4.8 4.8 3.8 4.7 3.4 4.7 2.6 7.6 9.2 5.9 4.8 4.5 5.6 4.5 4.5 2.6 7.9 6.4 7.7 7.3 6.8 1.9 5.2 5.1 3.0 4.2 3.3 India China Brazil South Spain Turkey Germany US Denmark UK Africa 10 most mature Encouraging environment Current use of mHealth 1 immature • The emerging markets score high in doctors encouraging patients to use mHealth as well as patients using mHealth solutions • The most established mHealth market today, the US, scores very low in awareness and openness of mHealth. The same could be said of the UK. Reasons may be due to physicians who are already using mHealth are more aware of its possible drawbacksPwC Source: PwC analysis based on EIU research, 2012 10
  11. 11. Second pillar: Regulatory environment, reimbursementand business modelDetailed scores 6.0 7.5 5.7 7.5 5.6 7.4 5.2 7.3 5.1 6.6 5.1 6.6 5.0 6.4 4.8 6.1 4.7 5.1 4.7 3.6 6.9 8.5 6.7 8.6 7.2 6.1 5.3 6.1 5.5 3.0 8.1 6.6 8.2 5.9 5.9 7.1 7.5 6.0 4.7 4.2 South Spain Brazil UK Germany Denmark India Turkey US China Africa 10 most mature Reimbursement and business model Encouraging regulatoryand legal environment 1 immature • Developed and emerging countries have no significant differences on reimbursement, and the regulatory and legal environment • According to survey respondents, too few proven business models and an unsupportive regulatory environment are key barriers to mHealth • China’s score is the lowest for both dimensions in this pillar, with 83% indicating there are too few proven business models (survey average is 64%)PwC Source: PwC analysis based on EIU research, 2012 11
  12. 12. Third pillar: TechnologyDetailed scores 6.0 8.1 5.7 7.6 5.6 6.6 5.2 6.5 5.1 6.3 5.1 5.1 5.0 5.1 4.8 4.7 4.7 4.1 4.7 3.4 9.0 9.4 7.7 5.1 6.0 5.5 5.2 2.3 4.9 1.7 7.3 5.7 5.5 7.8 6.5 7.2 4.7 5.0 3.3 5.2 Denmark US Germany South UK Spain Turkey Brazil China India Africa 10 most mature Access and security Interoperability 1 immature • In technology, the developed markets e.g., US, Denmark or Germany are ahead • The higher smartphone penetration, a much higher emphasis on interoperability with existing systems, as well as a more advanced access and security features lead to a perception of high readiness for mHealth from a technological point of viewPwC Source: PwC analysis based on EIU research, 2012 12
  13. 13. Fourth pillar: ImpactDetailed scores 6.0 8.2 5.7 6.9 5.6 6.5 5.2 6.2 5.1 6.2 5.1 5.1 5.0 4.4 4.8 4.3 4.7 3.8 4.7 2.4 7.2 5.9 5.9 6.0 7.0 4.6 4.2 4.2 3.9 9.1 7.9 7.1 2.3 6.4 5.4 5.5 4.6 4.4 3.7 2.4 India China US South Brazil UK Turkey Spain Germany Denmark Africa 10 most mature Impact on institution Impact on Healthcare system 1 immature • The emerging markets and the US score high in this pillar • The impact on institutions is measured by the expected impact on medical care, on the relationships with patients and on internal operations. For example, 92% of physicians in India expected a noticeable effect of mHealth in 3 years. In Denmark, only 80% believe this is the case • The impact on healthcare can be illustrated by the following figure: 52% of physicians in India believe the widespread adoption of mHealth is inevitable, vs. 34% in DenmarkPwC Source: PwC analysis based on EIU research, 2012 13
  14. 14. 3. Top ten findings of the surveyPwC 14
  15. 15. Finding #1 – mHealth could enable a disruptive move fromdoctor-directed care towards a more personalised,consumer- oriented model 46% Patients believe that mHealth offers them convenient access to providers as well as the possibility to reduce their own healthcare costs Driver for patients of surveyed 50% Reduce own healthcare costs Convenient access to provider 40% patients expect Access to a greater choice of applications 30% Ability to obtain information more 20% 10% convenient Access better quality healthcare 0% Encouragement from my healthcare provider access to healthcare Manage a particular medical Encouragement from my condition healthcare payer providers Manage aspects of my life from my mobile phone Greater control over own health through mHealth DriversPwC Source: PwC analysis based on EIU research, 2012 15
  16. 16. Finding #2 – Patients with health issues are most likely touse mHealth products and services Patients with chronic diseases like diabetes are better 82% informed about mHealth, more likely to be using mHealth services and more likely to pay for them mHealth adoption for patients with chronic diseases vs. survey average of patients with 100% 82% poorly 80% 74% 79% 72% 68% 62% 64% managed 60% 49% 47% conditions 40% engage in some 20% sort of mHealth 0% (vs. 64% Familarity with term mHealth Engage in mHealth Currently use 1 or more apps survey Survey average Patients with poorly managed conditions average) Healthcare spending >30% of incomePwC Source: PwC analysis based on EIU research, 2012 16
  17. 17. Finding #3 – Patients are highly price sensitive, mainlybecause they think healthcare payers should bear thecosts Patients in emerging markets are willing to pay more 20% than those in developed ones – likely reflecting the higher proportion of all healthcare costs they have to pay themselves Patients willingness to pay 60%of patients inemerging 44%countries would 40% 33%pay more than 27% 30%$5 annually 20% 20% 20%for an mHealth 16% 10%service, vs. 10%in developed 0% Nothing Up to $1 per year Between $1-$5 per year More than $5 per yearcountries Developed countries Emerging countriesPwC Source: PwC analysis based on EIU research, 2012 17
  18. 18. (1 of 2)Finding #4 – Payers and – to a lower extent physicians –see the potential for improving quality of care andreduced costs... Payers seem more optimistic about the potential for 40% mHealth in promoting better health through greater patient involvement in care and reduced healthcare costs Drivers for physicians and Payers of payers Lower overall cost of care for encourage patients Reduction in administrative 40% 30% Easier access to care Reach previously unreachable patients to time for medical personnel 20% patients monitor their Encouragement by regulators 10% Improved quality of care condition 0% through Ubiquity of smartphones More efficient internal processes mHealth Opportunity to provide new services Patient expectations/demand (vs. 25% of Expectation of medical personnel physicians) Medical Doctor PayersPwC Source: PwC analysis based on EIU research, 2012 18
  19. 19. (2 of 2)Finding #4 – … but physicians are concerned thatmHealth will make patients too independent Patients are aware of this reluctance among physicians. 44% 60% of active users of mHealth say that patients and technology companies are more interested in mHealth than physicians Barriers for physicians and payers of physicians Other areas needing Existing reimbursement are worried investment 40% 30% structure Lack of information on that mHealth mHealth 20% Lack of compatibility will make Culture of medical 10% patients too 0% Lack of evidence professionals independent Privacy and security issues Lack of necessary technology Lack of interest by key users Regulatory and legal barriers Medical Doctor PayersPwC Source: PwC analysis based on EIU research, 2012 19
  20. 20. Finding #5 – Payers are more likely to cover mHealthservices than physicians are to provide them Physicians frequently cite existing payment structures as 70% a barrier to their greater deployment of mHealth yet reimbursement seems to be less an issue among payers than expected Services doctor plan to offer and payer 100% plan to pay for in the next three yearsof payers plan 83% 80%to pay for 65% 71% 67% 69% 68%68% 73% 69% 66% 70% 61%mobile access to 60% 55% 47%EMR in the next 40%three years, butonly 55% of 20%physicians plan 0%to offer this Text-based Telephone Administrative consultations consultations comm. Drug adherence Remote Patient Monitoring General health Access EMR data remotelyservice Doctors plan to offer Payers plan to pay forPwC Source: PwC analysis based on EIU research, 2012 20
  21. 21. (1 of 2)Finding #6 – Emerging markets will lead the way inmHealth mHealth is less disruptive to healthcare in emerging 61% markets because for a majority, it is not a substitution to care but rather the only access High patient expectations in emerging countries: mHealth will change how… 80% of surveyed patients in 60% emerging 40% markets are aware of term 20% “mobile health” (vs. 37% in 0% I seek Providers I manage I measure I manage my I manage any I Providers information send me overall health and share my medication chronic communicate monitor my developed on health issues general information vital health data conditions with my condition and provider compliance markets) Developed markets Source: PwC analysis based on EIU research, 2012 Emerging marketsPwC 21
  22. 22. (2 of 2)Finding #6 – Emerging markets will lead the way inmHealth More mHealth services are covered by payers in 43% emerging markets than in developed countries Services payers have already begun to pay for 50%of payers in 45% 43% 38% 39% 40% 37%emerging 35% 34% 33% 35%markets pay or 30% 29% 25% 24%plan to pay for 25% 21% 23% 23% 23% 20%telephone 15%consultations 10%(vs. 29% in 5% 0%developed Telephone Video Text based Administrative consultations consultations consultations comm. Remote Patient General health Access EMR data remotelymarkets) Developed markets Monitoring Emerging marketsPwC Source: PwC analysis based on EIU research, 2012 22
  23. 23. (1 of 2)Finding #7 – A tale of two countries – India and the UK For India, mHealth address pressing healthcare needs; 0.6 for the UK, it is an added luxury Drivers for patients 70%physicians per 60%1,000 50%inhabitants are 40%practicing in 30%India (vs. 2.2 20%per 1,000 in the 10%UK) 0% Reduce own Convenient Ability to obtain Greater control Access better Encouragement Encouragement healthcare costs access to information over own health quality from my from healthcare provider healthcare healthcare payer provider India UKPwC Source: PwC analysis based on EIU research, 2012 23
  24. 24. (2 of 2)Finding #7 – A tale of two countries – India and the UK Lower cost for patients is the leading driver of mHealth 88% in India, whereas the reduction of administrative time is a leading concern of physicians in the UK with the NHS system. Drivers for physicians and payers Lower overall cost of care of India Reduction in for patients 50% administrative time for Easier access to care respondents do medical personnel 40% 30% engage in Encouragement by regulators 20% Reach previously unreachable patients mHealth 10% 0% activity Ubiquity of smartphones Improved quality of care (vs. just 52% Opportunity to provide More efficient internal new services processes of UK Expectation of medical Patient personnel expectations/demand respondents) India UKPwC Source: PwC analysis based on EIU research, 2012 24
  25. 25. (1 of 2)Finding #8 – Focus on solutions, not technology To create real value and identify business models, 64% companies must focus on solutions that address the needs of stakeholders (payer, provider, patients) directly Exciting possibilities, but too few business modelsof physicians 6%and payers saymHealth hasexciting 30%possibilities buttoo few proven 64%business models Agree Neither agree or disagree DisagreePwC Source: PwC analysis based on EIU research, 2012 25
  26. 26. (2 of 2)Finding #8 – Focus on solutions, not technology Immense high dropout rates illustrates the need for 48% engaging, integrated, interoperable, and intelligent apps Example for PwC Six Success principles: WellDoc Diabetes manager Integrated Socialized • Integrated into existing • Improves treatment and healthcare plans, personal medication while providing of surveyed lifestyles, and clinical process • Utilizes multiple technologies personal coaching, direct physician support, and caregiver linkage patients who Interoperability • Incorporated into Allscripts have used an electronic health record system Outcome Oriented • Enables data from app to be • Demonstrated clinical success accessed by physicians through in trials mHealth app EHR • Demonstrated economic success in the reduction of Intelligent discontinued it • App provides real time alerts and intelligent guidance for health care costs after the first users based on data inputted • Doctors receive clear, Engaging • Patients can configure settings, actionable data that they can six months use as a basis for recommendations messaging, tonality, and interaction modesPwC Source: PwC analysis based on EIU research, 2012 26
  27. 27. Finding #9 – Technology still presents challenges formHealth adopters Lack of interoperability, standards and integration into 47% existing IT-systems impedes uptake of the fragmented mHealth market mHealth services used by physicians/ payers integrated into... of surveyed 60% 53% physicians say that mHealth 40% 37% applications 27% they use will 20% 23% 15% not work with their organisation’s 0% IT systems of my IT systems of local IT system of the organisation hospitals and national healthcare IT systems accessible by Health data systems that IT clinics system colleagues in other patients can access organisations directlyPwC Source: PwC analysis based on EIU research, 2012 27
  28. 28. Finding #10 – Regulators could encourage advances inmHealth, but the survey shows otherwise Surveyed physicians and payers see little encouragement 45% for mHealth by regulators, due to regulatory and legal barriers mHealth advances are being held up by regulation created for older technologies that does not translate well to newer ones of physicians 12% and payers think mHealth 45% advances are held up by 43% regulation Agree Neither agree or disagree DisagreePwC Source: PwC analysis based on EIU research, 2012 28
  29. 29. 4. Country breakdownPwC 29
  30. 30. (1 of 2)Overview of key data Expectation of physicians and healthcare payers1 11% Agree about the widespread adoption of mHealth 33% 56% Neither agree or disagree Disagree Services physicians would like to offer and payers Services physicians would like to offer and payers plan to reimburse for in the next 3 years2 plan to reimburse for in the next 3 years 100% 80% 60% 49% 59% 69% 70% 74% 60% 91% 65% 66% 80% 71% 65% 60% 78% 51% 75% 40% 20% 0% Text based Telephone Video Administrative Drug Remote General health Access EMR consultations consultations consultations comm. adherence Patient data remotely Monitoring Doctors plan to offer Payers plan to reimburse Top 3 drivers and barriers for patients Patients Brazil Emerging countries (excl. Brazil)3 Drivers Barriers and physicians (including average of the peer group) Reduce own healthcare 52% Cost 55% costs 54% 48% Convenient access to 34% Lack of relevant 36% provider 52% applications 39% Access better quality 29% Lack of knowledge 31% healthcare 22% about services 44% 0% 20% 40% 60% 0% 20% 40% 60% Doctor Drivers Barriers Easier access to care 49% Lack of compatibility 40% 28% 24% 31% Privacy and security 37% Patient expectations/demand 35% 25% issues Reach previously unreachable 31% Culture of medical 37% patients 32% professionals 29% 0% 20% 40% 60% 0% 20% 40% 60%PwC 30
  31. 31. (1 of 2)Brazil - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near future 11% Agree Neither agree or 33% disagree 56% DisagreeServices physicians would like to offer and payers plan to reimburse for in the next 3 years100% 91% 74% 80% 78% 75% 80% 69% 70% 65% 66% 71% 65% 59% 60% 60% 60% 49% 51% 40% 20% 0% Text-based Telephone Video Administrative Drug Remote General health Access EMR consultations consultations consultations comm. adherence Patient data remotely Monitoring Doctors plan to offer Payers plan to reimbursePwC Source: PwC analysis based on EIU research, 2012 31
  32. 32. (2 of 2) Brazil - Top 3 drivers and barriers for patients and physicians Brazil Emerging countries (excl. Brazil) Patients Drivers Barriers Reduce own healthcare 52% 55% costs 54% Cost 48% Convenient access to 34% Lack of relevant 36% provider 52% applications 39% Access better quality 29% Lack of knowledge 31% healthcare 22% about services 44% 0% 20% 40% 60% 0% 20% 40% 60% Physicians Drivers Barriers Easier access to care 49% 40% 28% Lack of compatibility 24%Patient expectations/demand 31% Privacy and security 37% 25% issues 35%Reach previously unreachable 31% Culture of medical 37% patients 32% professionals 29% 0% 20% 40% 60% 0% 20% 40% 60% PwC Source: PwC analysis based on EIU research, 2012 32
  33. 33. (1 of 2)China - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near future 5% 15% Agree Neither agree or disagree Disagree 80%Services physicians would like to offer and payers plan to reimburse for in the next 3 years120% 100% 100% 97% 97%100% 89% 97% 90% 91% 85% 89% 97% 81% 94% 77% 80% 69% 67% 60% 40% 20% 0% Text-based Telephone Video Administrative Drug adherence Remote Patient General health Access EMR consultations consultations consultations comm. Monitoring data remotely Doctors plan to offer Payers plan to reimbursePwC Source: PwC analysis based on EIU research, 2012 33
  34. 34. (2 of 2)China - Top 3 drivers and barriers for patientsand physicians China Emerging countries (excl. China)Patients Drivers BarriersConvenient access to provider 45% 35% 49% Cost 53% Reduce own healthcare costs 36% Lack of relevant 31% 58% applications 40% Ability to obtain information 31% Lack of knowledge 28% 30% about services 45% 0% 20% 40% 60% 80% 0% 20% 40% 60%Physicians Drivers Barriers More efficient internal 44% Existing reimbursement 49% processes 26% structure 25% 38% Lack of necessary 38% Improved quality of care 34% 27% technologyReduction in administrative 33% Privacy and security 38%time for medical personnel 27% issues 34% 0% 20% 40% 60% 0% 20% 40% 60%PwC Source: PwC analysis based on EIU research, 2012 34
  35. 35. (1 of 2)Denmark - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near future 7% Agree 30% Neither agree or disagree 63% DisagreeServices physicians would like to offer and payers plan to reimburse for in the next 3 years100% 84% 80% 71% 58% 65% 58% 60% 58% 60% 55% 58% 60% 48% 45% 49% 48% 40% 42% 40% 20% 0% Text-based Telephone Video Administrative Drug adherence Remote Patient General health Access EMR consultations consultations consultations comm. Monitoring data remotely Doctors plan to offer Payers plan to reimbursePwC Source: PwC analysis based on EIU research, 2012 35
  36. 36. (2 of 2) Denmark - Top 3 drivers and barriers for patients and physicians Denmark Developed countries (excl. Denmark) Patients Drivers Barriers 33% Cost 47% Ability to obtain information 27% 48% Access better quality 30% Lack of knowledge 47% healthcare 25% about services 39% Reduce own healthcare 29% Lack of relevant 36% costs 35% applications 30% 0% 20% 40% 0% 20% 40% 60%Physicians Drivers BarriersReach previously unreachable 42% Regulatory and legal 44% patients 21% barriers 23% 33% Lack of information on 42% Easier access to care 27% 33% mHealth 31% Culture of medical 36% Improved quality of care 22% 44% professionals 0% 20% 40% 60% 0% 20% 40% 60% PwC Source: PwC analysis based on EIU research, 2012 36
  37. 37. (1 of 2)Germany - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near future 13% 33% Agree Neither agree or disagree Disagree 53%Services physicians would like to offer and payers plan to reimburse for in the next 3 years100% 77% 80% 80% 70% 67% 71% 70% 70% 63% 61% 61% 50% 55% 60% 39% 40% 31% 25% 27% 20% 0% Text based Telephone Video Administrative Drug adherence Remote Patient General health Access EMR consultations consultations consultations comm. Monitoring data remotely Doctors plan to offer Payers plan to reimbursePwC Source: PwC analysis based on EIU research, 2012 37
  38. 38. (2 of 2) Germany - Top 3 drivers and barriers for patients and physicians Germany Developed countries (excl. Germany) Patients Drivers Barriers Reduce own healthcare 41% Lack of knowledge 46% costs 32% about services 39% Greater control over own 39% Cost 40% health 30% 50% Access better quality 31% Privacy or security 38% healthcare 27% concerns 25% 0% 20% 40% 60% 0% 20% 40% 60% Physicians Barriers Drivers Reduction in administrative 42% Privacy and security 47% time for medical personnel 32% issues 36% 33% Existing reimbursement 40% Improved quality of care structure 28% 43% 31% Lack of necessary 31%Patient expectations/demand technology 30% 24% 0% 20% 40% 60% 0% 20% 40% 60% PwC Source: PwC analysis based on EIU research, 2012 38
  39. 39. (1 of 2)India - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near future 9% Agree 31% Neither agree or disagree 60% DisagreeServices physicians would like to offer and payers plan to reimburse for in the next 3 years100% 85% 83% 83% 78% 80% 75% 73% 73% 79% 73% 73% 71% 77% 73% 77% 77% 65% 60% 40% 20% 0% Text-based Telephone Video Administrative Drug adherence Remote Patient General health Access EMR consultations consultations consultations comm. Monitoring data remotely Doctors plan to offer Payers plan to reimbursePwC Source: PwC analysis based on EIU research, 2012 39
  40. 40. (2 of 2) India - Top 3 drivers and barriers for patients and physicians India Emerging countries (excl. India) Patients Drivers Barriers 58.00% Cost 53% Reduce own healthcare costs 52% 48% 55.00% Lack of relevant 47% Convenient access to provider 47% applications 36% 40.00% My provider is unwilling 36% Ability to obtain information 28% to work with mHealth 19% 0% 20% 40% 60% 80% 0% 20% 40% 60% Physicians Drivers BarriersLower overall cost of care for 42% Lack of interest by key 37.50% patients 23% users 19%Reach previously unreachable 40% Culture of medical 33.30% patients 29% professionals 29% Reduction in administrative 35% Lack of information on 33.3 % time for medical personnel 26% mHealth 27% 0% 20% 40% 60% 0% 20% 40% PwC Source: PwC analysis based on EIU research, 2012 40
  41. 41. (1 of 2)South Africa - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near future 19% Agree Neither agree or disagree 23% 59% DisagreeServices physicians would like to offer and payers plan to reimburse for in the next 3 years100% 83% 83% 76% 76% 76% 70% 80% 58% 58% 60% 61% 60% 50% 52% 58% 50% 58% 38% 40% 20% 0% Text-based Telephone Video Administrative Drug adherence Remote Patient General health Access EMR consultations consultations consultations comm. Monitoring data remotely Doctors plan to offer Payers plan to reimbursePwC Source: PwC analysis based on EIU research, 2012 41
  42. 42. (2 of 2) South Africa - Top 3 drivers and barriers for patients and physicians South Africa Emerging countries (excl. South Africa) Patients Drivers Barriers Lack of knowledge about 82% 71% Reduce own healthcare costs services 34% 46% Cost 55% 53% Convienient access to provider 47% 48% Privacy or security Greater control over own 42% 39% concerns 27% health 30% 0% 20% 40% 60% 80% 100% 0% 20% 40% 60% 80% Physicians Drivers BarriersLower overall cost of care for 38% Privacy and security 45% patients 24% issues 36% 33% Culture of medical 41% Easier access to care 29% 31% professionalsReach previously unreachable 33% Lack of information on 31% patients 31% mHealth 28% 0% 20% 40% 60% 0% 20% 40% 60% PwC Source: PwC analysis based on EIU research, 2012 42
  43. 43. (1 of 2)Spain - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near future 12% Agree Neither agree or 53% disagree 35% DisagreeServices physicians would like to offer and payers plan to reimburse for in the next 3 years100% 84% 87% 84% 80% 80% 69% 69% 71% 66% 58% 60% 63% 62% 62% 62% 60% 51% 51% 40% 20% 0% Text-based Telephone Video Administrative Drug adherence Remote Patient General health Access EMR consultations consultations consultations comm. Monitoring data remotely Doctors plan to offer Payers plan to reimbursePwC Source: PwC analysis based on EIU research, 2012 43
  44. 44. (2 of 2)Spain - Top 3 drivers and barriers forpatients and physicians Spain Developed countries (excl. Spain)Patients Drivers Barriers Convenient access to 47% Cost 58% provider 44% 45% Access better quality 38% Lack of relevant 32% healthcare 25% applications 31% Greater control over own 33% Lack of knowledge 32% health 31% about services 42% 0% 20% 40% 60% 0% 20% 40% 60% 80%Physicians Drivers Barriers 58% Culture of medical 36% Improved quality of care 22% 37% professionals 49% Lack of information on 33% Easier access to care 29% 29% mHealth More efficient internal 38% Privacy and security 33% processes 26% issues 39% 0% 20% 40% 60% 80% 0% 20% 40% 60%PwC Source: PwC analysis based on EIU research, 2012 44
  45. 45. (1 of 2)Turkey - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near future 13% Agree Neither agree or disagree 31% 56% DisagreeServices physicians would like to offer and payers plan to reimburse for in the next 3 years100% 87% 76% 76% 80% 63% 59% 64% 62% 63% 65% 61% 62% 61% 55% 61% 60% 45% 50% 40% 20% 0% Text-based Telephone Video Administrative Drug adherence Remote Patient General health Access EMR consultations consultations consultations comm. Monitoring data remotely Doctors plan to offer Payers plan to reimbursePwC Source: PwC analysis based on EIU research, 2012 45
  46. 46. (2 of 2) Turkey - Top 3 drivers and barriers for patients and physicians Turkey Emerging countries (excl. Turkey) Patients Drivers Barriers Convenient access to 53% Cost 50% provider 47% 49% Reduce own healthcare 40% Lack of relevant 40% costs 57% applications 38% Greater control over own 40% Lack of knowledge 36% health 31% about services 43% 0% 20% 40% 60% 0% 20% 40% 60% Physician Drivers BarriersReach previously unreachable 34% Lack of necessary 44.7 % patients 31% technology 32% More efficient internal 29% Regulatory and legal 28.90% processes 31% barriers 18% 26% Other areas needing 26.30%Patient expectations/demand 17% 26% investment 0% 20% 40% 0% 20% 40% 60% PwC Source: PwC analysis based on EIU research, 2012 46
  47. 47. (1 of 2)United Kingdom - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near future 5% Agree 36% Neither agree or disagree 59% DisagreeServices physicians would like to offer and payers plan to reimburse for in the next 3 years100% 82% 91% 80% 69% 71% 69% 66% 54% 51% 59% 60% 60% 51% 52% 46% 40% 33% 27% 26% 20% 0% Text based Telephone Video Administrative Drug adherence Remote Patient General health Access EMR consultations consultations consultations comm. Monitoring data remotely Doctors plan to offer Payers plan to reimbursePwC Source: PwC analysis based on EIU research, 2012 47
  48. 48. (2 of 2) United Kingdom - Top 3 drivers and barriers for patients and physicians UK Developed countries (excl. UK) Patients Drivers Barriers Convenient access to 49% Cost 50% provider 44% 48% Greater control over own 43% Lack of knowledge 44% health 29% about services 40% 27% Lack of relevant 28%Ability to obtain information 26% applications 32% 0% 20% 40% 60% 0% 20% 40% 60%Physicians Drivers Barriers Improved quality of care 40% Lack of interest by key 33% 42% users 18%Patient expectations/demand 36% Privacy and security 33% 23% issues 39% Reduction in administrative 36% Lack of necessary 33% time for medical personnel 34% technology 29% 0% 20% 40% 60% 0% 20% 40% 60% PwC Source: PwC analysis based on EIU research, 2012 48
  49. 49. (1 of 2)United States - Potential and servicesWidespread adoption of mHealth services in my country is inevitable in the near future 0% 30% Agree Neither agree or disagree Disagree 70%Services physicians would like to offer and payers plan to reimburse for in the next 3 years100% 72% 66% 74% 77% 80% 69% 68% 56% 60% 54% 58% 54% 55% 58% 60% 44% 40% 23% 26% 20% 0% Text-based Telephone Video Administrative Drug adherence Remote Patient General health Access EMR consultations consultations consultations comm. Monitoring data remotely Doctors plan to offer Payers plan to reimbursePwC Source: PwC analysis based on EIU research, 2012 49
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×