Social NetworkingExpanding your network by using the “internetwork”

Social Networking What is social networking?Meeting with people you may or may not know - who are like-minded individuals - with a desire to reach a common goal.What is online social networking?In short? See above.Main difference: where you are meeting these individuals you network with

Social Networking Online Social NetworkingA continually emerging ideaNot all of us are social butterflies by natureOnline networking can even the odds in many waysAll you need is an internet connection and a desire to be a part of a communityStories from inside: Why online networking?WTOP Article & Personal reader response

Social Networking

Social Networking A HistoryThe first online social networking sitesFor the technologically forward: “The WELL” (Whole Earth ‘Lectronic Link) started in 1985 with internet forumsFor Me: 1992, University of Southern Colorado with Auggie BBS (Bulletin Board System) For Many: 2002-2004Myspace, Friendster and BeboFor everyone else: NOW

Social Networking A HistoryHow far have we come?Pretty far, all things consideredFrom a black screen with green type to a completely interactive, graphics-intensive other world in which to “live,” communicate, experience and connect with other peopleSignificant recent news stories with online social networksTwitter: Twittering Brain SurgeryMySpace: Court backing information in MySpace lawsuitFacebook:Facebook faces fervor over content rights

Social Networking A HistoryWhere are we going?Investors Business Daily articleLarge and small companies alike validating online social networking faster than people can document itPhilanthropyIncrease in tapping into the power of social networking to reach a broad and passionate audience to find a channel for giving and volunteeringMedicineSocial networks are being adopted by medical professionals to manage institutional knowledge and provide information from physician to physician.Networks created for people suffering from life-altering illnesse-LearningIdentity, Privacy – serious implicationsEducation online

Social Networking A HistoryProsAllows us to connect on different levels with different people, according to shared interestsTwo-way dialogs for businesses and organizations – instant notification of urgent informationUsed by job seekers to link to companies or people they want to work withUsed by non-profits or organizations looking to gather support

Social Networking A HistoryConsNot all networking applications used are beneficial professionallyEmployees are more likely to have inappropriate conversations – many of them in a public forumThe message can get lost in the deliveryLarge group messages might not improve a situationImportant to consider the nature of the message and the audience before deciding the medium to send itIdentity and privacy issues

Social Networking What are we going to be talking about today:MyspaceFacebookTwitterLinked InCraigslistInternet Messenger and SkypeSecond Life

Social Networking Getting started with Online Social NetworkingBest places to establish an online presenceFacebookis the online networking site of choice for both professionals and average users just looking to connect with other usersTwitter gaining ground as an alternate and also as a simultaneous place to share your life Recent celebrity twittersShaq – Tweeting from the courtAshton Kutcher – Tweeting home construction

Social Networking

Social Networking

Social Networking Reviewing the sites: MySpaceStarted in 2003, by 2004 was a true online networking siteMore views than Google at its peakBegan the idea that online social networking should be FREE of charge in order to be successful. All other successful online social networking have followed suit.Generally considered less “professional” and more “for personal use”MySpace Records has discovered new music talentHelped catapult YouTube to worldwide fame in 2005

Social NetworkingEntry to MySpace page

Social NetworkingPersonal “Dashboard”

Social NetworkingPersonal Profile

Social Networking Reviewing the sites: FacebookOne of two of the most successful start-ups in recent memory according to Fast CompanyArticle on creator Chris Hughes from April 2009 issue of Fast CompanySurpassed MySpace in visitors since April 2008 150 MILLION users worldwide70% of the users are from outside the USMore than 52,000 applications to personalize your profile and “show your spirit”Helped take “porn” from #1 searchable item to #2

Social Networking Entry to Facebook page

Social Networking Personal “Dashboard”

Social Networking Personal Profile

Social Networking Reviewing the sites: TwitterBegan when creator Jack Dorsey wanted a way to know what his friends were doing.Launched in August 2006 and officially founded in May 2007 Twitter asks ONE question: what are you doing? You must respond in 140 characters or less – either on twitter, by mobile or IM – these little messages are called “Tweets”Plan to keep things simple and intuitive in future growth

Social Networking Entry to Twitter page

Social Networking Personal “Dashboard”

Social Networking Personal Profile

Social Networking Reviewing the sites: Linked InBusiness oriented networking site launched in 2003More than 35 million registered users worldwideContact network is built up consisting of connections – and then expanded by including “second degree” connectionsCan be used to find jobs or even people to help you get an “in” with a certain companyGroups allow you to connect with relevant groups, alumni or professional organizations in your community or across the worldFocuses on professional networkingHas been jokingly referred to as “Facebook in a Suit”

Social Networking Entry to Linked In

Social Networking Personal “Dashboard”

Social Networking Personal Profile – Edit View

Social Networking Personal Profile – Public View

Social Networking Personal Network at a Glance

Social Networking Reviewing the sites: CraigslistBegan in 1995 as a series of emails between friends about upcoming events in the San Francisco areaIncorporated in 1999 and slowly began expanding – now in 570 cities and 50 countriesFunded by paid advertising, employs 28 people20 billion page views per month, 28th place in the WORLD – 9th place in the USA“Policed” by users – that’s you and meOffering everything from rentals to relationshipsOpen discussion forums: Apples to Writers

Social Networking Craigslist – From advertising to meeting

Social Networking Additional Communication tools: Skype and Instant MessengerTalk to your network for freeFree calls, computer-to-computerFree video conferencing (Skype only)Real-time ChatFile sharingGamesCommunities: dating, make a difference, news

Social Networking IM – Internet Messenger

Social Networking Skype

Social Networking Reviewing the sites: Second LifeVirtual world developed in 2003 and accessible online free (software download needed)Residents can meet, socialize, create property or services to sell (for SL currency which can be traded for real currency) Users retain copyright for any content they createOver 15 million accounts registered Residents may own or rent land or propertyCountries have built and established embassies in SL (Maldives, Sweden, Serbia, Estonia)The Smithsonian has opened The Smithsonian Latino Virtual Museum (underwritten by The Walt Disney Company)

Social Networking Reviewing the sites: Second LifeAvailable office space in-world and auditoriums to hold conferences

Social Networking Reviewing the sites: Second LifeOnline learning at Saint Leo University

Social Networking Reviewing the sites: Second LifeCareer advancement in-world

Social Networking Reviewing the sites: Second LifeLive concerts, exploring, skiing surfing or hiking in themed regions

Social Networking Reviewing the sites: Second LifeMuseums and real-world reproductions of art and culture from around the globe

Social Networking Reviewing the sites: Second LifeLogging inCreating an Avatar / use existing AvatarExplore a regionMake a purchaseBuild an item to sellSearch for volunteer opportunitiesAttend an event or visit to historic re-creationShare personal volunteer & educational experiences National Day of Service – 1/19/09

Social Networking Practical Application:Now where do I take this? What exactly does it mean for me?PersonalProfessionalCreating a Facebook pageThe Basics Setting up an account, adding friends and groupsPrivacy settingsRemembering to keep what you want private, privateDon’t go “crazy” with the Applications, at least not at firstGET ON BOARD!