Web 2.0 & Entreprises CCI Strasbourg – 25 mai 2007 Stéphane Bayle – consultant www.slbusinessreview.com [email_address]

Le manifeste des évidences www.cluetrain.com Markets are conversations Markets consist of human beings, not demographic sector The Internet is enabling conversations among human beings that simply not possible in the era of mass media Companies need to realize their markets are often laughing. At them Most marketing programs are based on the fear that the market might see what's really going on inside the company. This is suicidal. Markets want to talk to companies. We are waking up and linking to each other. We are watching. But we are not waiting.

Markets are conversations

Markets consist of human beings, not demographic sector

The Internet is enabling conversations among human beings that simply not possible in the era of mass media

Companies need to realize their markets are often laughing. At them

Most marketing programs are based on the fear that the market might see what's really going on inside the company.

This is suicidal. Markets want to talk to companies.

We are waking up and linking to each other. We are watching. But we are not waiting.

Web 2.0 ?

Les logiciels du web 2.0 Make It : contenu généré par les utilisateurs (user generated content) Name It : étiquetage (tag) Work on It : collaboration de masse (crowdsourcing) Find It : la longue traîne (long tail) Time Magazine décembre 2006

Make It : contenu généré par les utilisateurs (user generated content)

Name It : étiquetage (tag)

Work on It : collaboration de masse (crowdsourcing)

Find It : la longue traîne (long tail)

Quel R.O.I. pour un blog ? Source : Forrester

E-commerce 2.0 Proposez Votez Achetez

Innovation 2.0 IdeaStorm Yahoo! Ideawicket

Enterprise Social Software to boost Efficacy of Non-Routine Work (Gartner)

blueKiwi un « Enterprise Collaborative Social Software » « Faire de l’Intranet (et au-delà ) un outil aussi efficace pour le collaborateur que l’Internet » www.bluekiwi.fr

blueKiwi un « Enterprise Collaborative Social Software »

blueKiwi un « Enterprise Collaborative Social Software »

blueKiwi chez Michelin Direction de Ressources Humaines Problème : départ à la retraite des experts Objectifs : Stimuler la production de contenu Partager la connaissance Capitaliser le savoir en interne

Direction de Ressources Humaines

Problème : départ à la retraite des experts

Objectifs :

Stimuler la production de contenu

Partager la connaissance

Capitaliser le savoir en interne