Web 2.0 CCI Strasbourg 25 Mai 2007

Web 2.0 & Entreprises CCI Strasbourg – 25 mai 2007 Stéphane Bayle – consultant www.slbusinessreview.com [email_address]

Le manifeste des évidences www.cluetrain.com
Markets are conversations
Markets consist of human beings, not demographic sector
The Internet is enabling conversations among human beings that simply not possible in the era of mass media
Companies need to realize their markets are often laughing. At them
Most marketing programs are based on the fear that the market might see what's really going on inside the company.
This is suicidal. Markets want to talk to companies.
We are waking up and linking to each other. We are watching. But we are not waiting.

Web 2.0 ?

Les logiciels du web 2.0
Make It : contenu généré par les utilisateurs (user generated content)
Name It : étiquetage (tag)
Work on It : collaboration de masse (crowdsourcing)
Find It : la longue traîne (long tail)
Time Magazine décembre 2006

Quel R.O.I. pour un blog ? Source : Forrester

E-commerce 2.0 Proposez Votez Achetez

Innovation 2.0 IdeaStorm Yahoo! Ideawicket

Enterprise Social Software to boost Efficacy of Non-Routine Work (Gartner)

blueKiwi un « Enterprise Collaborative Social Software » « Faire de l’Intranet (et au-delà) un outil aussi efficace pour le collaborateur que l’Internet » www.bluekiwi.fr

blueKiwi un « Enterprise Collaborative Social Software »

blueKiwi chez Michelin
Direction de Ressources Humaines
Problème : départ à la retraite des experts
Objectifs :
Stimuler la production de contenu
Partager la connaissance
Capitaliser le savoir en interne

Web 2.0 CCI Strasbourg 25 Mai 2007

by Stéphane BAYLE on May 25, 2007

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Web 2.0 CCI Strasbourg 25 Mai 2007 — Presentation Transcript