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Getting started with Mobile and location based services
 

Getting started with Mobile and location based services

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Presentation to the Small Business Association July 26 2013

Presentation to the Small Business Association July 26 2013

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  • At a high level:Talk about the impact of mobileArm you with information to help decide if mobile is right for you and your businessDifferent ways to think about mobileUsing Location based servicesAlternative payment optionsThings you can do right now.
  • 6.8 billion mobile subscriptions worldwide not counting pay as you go phonesAnd that’s split up between smartphones and what we call feature phones. Most feature phones exist in countries where reliable telecom systems don’t exist or are prohibitively expensive.Important to note that in many of those countries, SMS is the main way that people show and interact with the mobile web and brands.
  • The mobile phone is becoming the “first screen” for a majority of internet users this is especially important for brands who want to reach consumers.While there are still some feature phones that exist in the us, most real consumer engagement happens on smartphones. And smartphone users are the ones that spend time searching and shopping on their mobile devices.more than 751 million people access Facebook via mobile every month - 60 per cent of who log in to their Facebook pages daily. This constitutes a new trend where the next billion Facebook users may never sit at a desktop computer
  • Best Buy, still the world’s largest consumer electronics retailer, said it estimates that some 40% of customers were visiting stores with no intention of buying anythingAmazon has even given users of its mobile shopping app the ability to simplify price lookups on its site by letting them scan product bar codes using their smartphone cameras
  • 60-120K to develop a mobile application20-40K to create simplified version of the site along with your web presence.
  • Walmart
  • Purely social like Facebook, Path and Loopt- where check ins are secondary to conversationCommerce driven like Shopkick and Apple’s passbook-where transactions and commerce are primary focus

Getting started with Mobile and location based services Getting started with Mobile and location based services Presentation Transcript