WEISCHER MOBILE | BRANDED MOBILE EXPERIENCES
iPhone.
Vienna – eurowebtainment – 09/05/11 – Stephan Enders

About me.
Managing director of Weischer Mobile,
a mobile marketing agency based in
Hamburg.
36 years old, married, two children,
Henry (5) and Helena (1).
When I dont´t think about mobile
concepts, I spend my time with my
family and I´m interested in ...

Architecture
Nature
Photo: wallpapers-free.co.uk

TomTom’s: Revenue From The Apple App Store: $4.8M (Q3 2009)
Ebay-Erfolg: Für rund 400 Mio Dollar haben iPhone-Nutzer über
eine kostenlose iPhone-App bereits bei Ebay geshoppt. U. a. ein
Lamborghini, ein Bentley und eine Yacht. (techcrunch.com)
iPhone moms: Ein Drittel der iPhone-Nutzer in den USA sind Mütter
mit Kids unter 17 Jahren. Und wiederum 59 Prozent von ihnen lassen
ihre Kinder mit dem iPhone spielen. (bigtrends.de)
Photo: Flickr.com by MarcelGermain

EVOLUTION

What´s cool
on the
mobile phone?
Photo: Flickr.com by Yeray Hernández

QR
codes?

Blue
tooth
?

Visual tagging?

VERY
COMPLICATED
& CONFUSING

What shall
we do with ...

109,7 Million
active
SIM
cards?

Mobile marketing
is about
mobile web & apps
Photo: Flickr.com by henrybloomfield

The beginning.

17 %in Germany
user
MOBILE WEB

Generation „always on“.
Photo: Flickr.com by anitakhart

19.000.000
iPod touch
Photo: Flickr.com by Bacr Aptemob, Source: AdMob

iTunes. A fundamental system.
Photo: Flickr.com by hiddedevries

Photo: vivagoal.com

These phones are not smartphones
mobile phone mail phone app phone

Photo: Flickr.com by Blakes Seven

Writing
history.

Photo: Flickr.com by Ma-Eh
icons

25.000.000 iPhones
Photo: Flickr.com by nobihaya

Available in
more than 80
countries.
Photo: Flickr.com by Minnesota Historical Society

75.000 apps
Photo: Flickr.com by liquidx

more data
- Average app per device: 65
- Average spent per iPhone: 80$
- Average price of paid app: 2,87$
- Free installed app (vs. paid): 65 %
- Top paid apps: 6/10 are games

The iPhone
platform
- payment system
- location awareness
- multible forms of connectivity

2000

You need an app

So
cial
Me
dia
Tools
Routing
Games
inment
Enterta
S tuff
Fun

So
cia
lM
ed
ia

Tools

Tools
Photo: Flickr.com by constantly_Jair

Tools
Photo: Flickr.com by alex-s

Routing
Photo: Flickr.com by quapan

Games
Photo: Flickr.com

t
Entert ainmen
Photo: Burlington

Infota inment
Photo: Flickr.com by Material Boy

nterta inment
E
Photo: Playboy.de

S tuff
Fun
Photo: Flickr.com by brainburger

S tuff
Fun
Photo: Flickr.com by mharrsch, Slaff

St uff
Fun
Photo: Nikes

Last – but not least.
Don´t forget
AppVertising!

Photo: Flickr.com by 46137

Apps must
be real time
Promote your Connect
apps in any with social
channel media
platforms
Use mobile Integrate
advertising feedback quickly

Let´s create
the future together.
Photo: forums.appleinsider.com, gizmodo, Original by Mat Brady, edited by Jesus Diaz

WEISCHER MOBILE | THANK YOU!
Need an app?
CONTACT ME
stephan.enders@weischermobile.de
Tel +49 (40) 809058-2270
www.xing.com/profile/Stephan_Enders