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Q2 Q2 Presentation Transcript

  • Question 2: How effective is the combination of your main product and ancillary tasks?
  • Film Title When comparing both the poster and magazine, a clear similarity is shown through the font style and colour of the film title „Reverie‟. Because me and Emily were using different pictures for each ancillary task, we knew we had to make a definite similarity so if the audience didn‟t see a link anywhere else, they could with the film title. The font style is the same, which was a style called „Agency FB‟ and I used this also for the credit block as I believed it brought a good sharp effect as it does not give a clue to the narrative. The only difference between the too, is I have used more drop shadow on the title of the film poster as I believe this gave the poster a bolder, sharper effect to make it stand out on the page. However I do not believe that this makes the title look any different to the magazine title of „Reverie‟ as the font style and colour gives them
  • When comparing both the ancillary tasks to my teaser trailer title of „Reverie‟, the same red coloured font and similar style of writing has been used throughout. We could not precisely use the exact same font style and font colour for the trailer title as the ancillary tasks because we used a different software called Premiere Elements on the Mac. However, a similar red colour is used in all constructions to allow the audience to see clear links through out. On all constructions we have made the writing bold, to give the title sharpness which as explained before, doesn't provide clues to the narrative and follows the theme created throughout the film, - „mystery‟. This sense of mystery is created through the last scene of the teaser trailer, where Emily is tied up and the audience are unsure how or why and also the name of the film itself, as not everyone will know what Reverie means.
  • The font used on the main product and ancillary tasks First of all, when looking at the colour of the writing on each product, me and my partner have kept to the same colour scheme throughout. We have used white writing, conveying the innocence portrayed by the female within the trailer and we have used red, for the main title, „Reverie‟ on each of our products and for other important text to make them stand out from the background; for example the film date release, the actors names and the red tie on the poster, linking our male protagonist to the females „visions.‟ The use of red is supposed to be a direct link to the red tie worn by one of the male gang member.
  • The font style used on the main product and ancillary tasks Another film posters credit block When referring to the font style of the ancillary tasks, me and Emily chose to present them a little differently when producing the poster, the magazine and the trailer. Emily used a sharper font for the writing of our film magazine because the magazine front cover image used direct focus and instantly grabbed the audiences attention. Therefore we knew we needed to make the text stand out from the background and we believed this text style allowed us to do this. Furthermore, we believed the text we used for both the trailer and poster would not have achieved this as it was a lot bolder and smoother and would not have had the same effect. Yet, I did use a similar font to the magazine for the credit block on the poster as this style of writing, I had saw on other film posters, I had researched. I decided this font was best to use for my poster as it seemed a very common style and allowed the poster to have a professional look.
  • Other examples For the trailers font, throughout we decided that we would keep the use of bold writing on the film title (as explained previously) and on the “coming soon” and “presents” subtitles also to allow a common theme to be convey throughout. Yet, we did decided to portray our film companies production name, „STEM Productions‟ to a more formal writing and not use the bold affect, as this allowed our company name to make a statement by not using the same writing which was used throughout. This was to portray the names importance – much like the other example of a film production name shown.
  • Furthermore, not all the font on our film poster I created is the same. The reason for this is because I wanted the title, as explain previous to look sharp and stand out on the poster. However, I wanted the reviews to also grab the audiences attention as these were important in promoting our poster to those who haven‟t watched the trailer for instance. Therefore, the reviews are in a bolder, bigger font (following on from the bold theme used throughout) where as the reviewer is in a smaller size to allow their comment to be seen before the reviewer due to such adjectives used like “Thrilling” – which is definitely a comment which would promote the film and intrigue an audience. Furthermore, I change the font of „BIFA Award‟ as I wanted this to look more professional as it would be a professional, formal event. Therefore, this is a similarity to the STEM Production‟ font style used on our trailer.
  • Overall- Font Overall, even though some parts of the font styles are a little different, I believe their combination works really well as the main title, „Reverie‟ is extremely similar within each product and this is how the audience will recognise the film. The differences of the font styles do not effect the combination of the products but allows them to promote the film correctly and to the correct target audience.
  • Use of stars At the start At the end The use of stars on both ancillary tasks and the trailer have been clearly portrayed. Firstly, when looking at the trailer, the female is show to be the protagonist through the whole trailer as I have deliberately not shown who kidnaps her, who ties her up and who's watching her as that‟s all part of the mystery and the puzzle within the narrative. I wanted this main focus to be on her as I wanted to show her vulnerability. Just because she has wealth and money, doesn‟t mean she has power over everyone else and this is what I wanted to convey. Yet, I have shots of males sitting round on a table, especially one in particular with a red tie and a gang he is sitting with. I have deliberately took the focus off the female, to then focus on this male and his gang because I believe it provides a clue for the audience of who the kidnaper and the stalker might be. However, just because it might seem like a link, it does not mean it is true.
  • Use of stars Furthermore, both on the credit block, the magazine and at the end of the trailer, „Emily Garfoot‟ and „Gareth Marsden‟ have been stated. After researching posters and magazine, I found it was a common convention to use the stars as a promoting technique on the poster and the magazine. For example, the film poster of Shutter Island, with Leonardo Dicaprio and Entertainment Magazine promoting The Hunger Games as the headline story and introducing the female protagonists as Jennifer Lawrence. Me and my partner used our actors as a promoting technique on these ancillary tasks and used them also as key links between both constructions.
  • Audience feedback Use of stars Showing these males then brings links to the poster, as I have deliberately created the female in the shape of a tie, portraying that this is a males shadow. Also, I tinted the picture of the female red, to also clearly show a link between the red tie seen in the trailer. Furthermore, feedback gathered from a member of our target audience I received about the poster and the magazine, the picture of the female on the poster, the female in the magazine and the female within the trailer can be clearly recognisable as the same person.
  • Genre representation - Costume and props Classic Noir Film When thinking about the Film Noir genre, it has been used throughout the main product and the ancillary tasks. First of all, when looking at the images above, there is a clear use of genre of Noir used by the smoking of the cigarette. We wanted to use a cigarette because it portrays that 1940‟s – 50s era and as shown in the classic film Noir image above. However, the portraying of Film Noir doesn‟t end there.
  • Genre representation - Costume and props Double Indemnity When considering the costume, Film Noir can be portrayed through the use of smart shirts, ties, trousers and shoes. Me and my partner wanted to keep the theme of having our characters dressed smartly, like the classic Noir „Double Indemnity.‟ Even though we were modernising our film, like Drive, we believed Film Noir could be still represented through the use of costume. We also decided to combine this use of genre to our film poster. We did this by giving the shadow a tie, to portray that smartness that was shown within the trailer and also give a hint to the key man.
  • Genre Representation – Lighting Furthermore during our trailer, we used the lighting to give a Noir effect. As seen in the pictures below, the use of light allowed a shadow to be created. Therefore, I did exactly this by using a LED hand held light, in a dark room (our school lecture theatre) to reflect onto the focused person, to give off a shadow. This use of light brings a mysterious effect and this matched the mystery within our trailer. I also used this shadow effect on the poster I created to again bring that Noir feel to our film. Classic Film Noir
  • Genre Representation - Black and white background used When looking at the trailer „dream scene‟, poster and the magazine, another clear comparison was portrayed. Me and Emily both decided, after we knew we were going to make the „dream scene‟ in the trailer black and white to convey it was a flashback or a vision, - an inspiration we took from the film „Memento‟; we knew there had to be this Noir link within the ancillary tasks as well. Therefore, both the poster and magazine main pictures were tinted black and white. It also occurred to me that having this effect made me realise that it was going to bring a divergence from other film poster and film magazines. Me and Emily saw this as another great selling point as being apart of the audience myself, I like when different films come out where you cant predict what's going to happen and the trailer doesn‟t give too much away – I see this as being a really good film.
  • Expression There is differences between Susanna's expression on the poster compared with her expression on the film magazine cover. Firstly, Susanna is portrayed as extremely venerable in the trailer and I wanted this to be expressed on the poster too by taking a picture of her look down, looking unhappy and having a more dominant picture behind her, to convey they have the authority. This would attract a similar audience to the Magazine as it conveys a lot of male dominance and both the trailer, poster and magazine is projecting female objectification and therefore aiming mostly at the male target audience.
  • However, for the magazine picture I wanted to take a picture of Susanna looking quite emotionless. Though, her character is a rich, wealthy woman and her wealth makes her an authoritative person. Therefore. I wanted this to show in her eyes by directly looking into the camera, to make her to look stronger. Maybe, to portray to the audience that because of these traits, the film may not end how they may have expected it too after watching the trailer. Me and Emily decided not to put the male protagonist on the front cover as he remains a mystery in the poster and trailer. Yes, there are males shown within the trailer but as explained before, are people always what they seem? Usually, the magazine is likely to come out after the exhibition of the film has been released, therefore it would be spoiling the puzzle if is to be displayed.