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Get Your Game On!:
Using Games to Engage and Learn
about Legal Services

Presented by:
Stephanie Kimbro, Co-Director,
The ...
% of Americans who play

58 %
39 %
47 %
Copyright 2014 (c) Stephanie Kimbro
% of female game players

15 %
30 %
45 %
Copyright 2014 (c) Stephanie Kimbro
Gamers by age group

Under 18
18-35
36+
Copyright 2014 (c) Stephanie Kimbro

32%
32%
36%
Average age of game purchaser

17
25
35
Copyright 2014 (c) Stephanie Kimbro
Consumer Spend on Games 2012

$20.77

Thousand
Million
Billion

Copyright 2014 (c) Stephanie Kimbro
Why Games?
• Positive ENGAGEMENT

• 2014 LSC Report of the Summit on
the Use of Technology to Expand
Access to Justice
• K...
Games vs. Gamification
• The Difference
– Design goal
– Game mechanics

• Why it matters

Copyright 2014 (c) Stephanie Kim...
Flow

“the satisfying, exhilarating feeling of
creative accomplishment and
heightened functioning”
–Csikszentmihalyi
His T...
Fiero
• Primal craving for challenge, to explore, and to
conquer and succeed
• A neuro chemical high
• Designing failure s...
Games for Social Good
• Free Rice

• Half the Sky
• Data Dealer

Copyright 2014 (c) Stephanie Kimbro
Copyright 2014 (c) Stephanie Kimbro
Copyright 2014 (c) Stephanie Kimbro
Copyright 2014 (c) Stephanie Kimbro
Copyright 2014 (c) Stephanie Kimbro
Existing Legal Games
• Focus on civics
education
• Distribution to
teachers/schools

• Legal education

Copyright 2014 (c)...
Copyright 2014 (c) Stephanie Kimbro
Copyright 2014 (c) Stephanie Kimbro
Copyright 2014 (c) Stephanie Kimbro
Copyright 2014 (c) Stephanie Kimbro
Copyright 2014 (c) Stephanie Kimbro
“Hey, we got funding,
let’s do a game!”

Trending
Learning
Engaging
Copyright 2014 (c) Stephanie Kimbro
Draft Menu

Copyright 2014 (c) Stephanie Kimbro
Draft 3D Office Concept

Copyright 2014 (c) Stephanie Kimbro
Illinois
Game

Copyright 2014 (c) Stephanie Kimbro
A Rose By Any Other Name…
1. Video

2. Simulation
3. Game

Copyright 2014 (c) Stephanie Kimbro
Estate Quest

Copyright 2014 (c) Stephanie Kimbro
Copyright 2014 (c) Stephanie Kimbro
Copyright 2014 (c) Stephanie Kimbro
Copyright 2014 (c) Stephanie Kimbro
Copyright 2014 (c) Stephanie Kimbro
Early Decisions
•
•
•
•
•
•
•
•

Who plays?
Objective
Dimensions
Platform(s)
Game play
Timeline
Budget
Team
Copyright 2014...
Building the Team
• Game Designer

• Programmer
• Artist

• Coordinator

Copyright 2014 (c) Stephanie Kimbro
Contract Considerations
• Communication

• Milestones, payments
• IP protection

• Independent contractor
• Royalties

Cop...
Ways to Cut Costs
• Free items
– animations
– stock art assets
– Fonts
– Menu, GUI buttons
– Music on a loop

• Playtestin...
Development
•
•
•
•
•
•
•
•

Game Design Document (GDD)
GameFlow Chart
Art Asset List
Sound
Playtesting and Iterations
Mar...
Funding
• Bootstrapping

• Crowdfunding
– Kickstarter
– RocketHub

• Grants

Copyright 2014 (c) Stephanie Kimbro
Legal Game Design
• Don’t kill the fun
• Use humor
• Play the “bad guy”
• Reward systems

• Disclaimers
• IP protection
• ...
•

GamesforChange.org

•

XEO Design & Nicole Lazzaro, http://www.xeodesign.com/
– The Four Keys to Engagement: The Psycho...
Contact Us
• Stephanie Kimbro
– stephaniekimbro@gmail.com
– @StephKimbro
– virtuallawpractice.org

• Teri Ross
– tross@ill...
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Get Your Game On!: Using Games to Engage and Learn About Legal Services

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This is a presentation for 2014 Legal Services Corporation Tech Initiative Grants (LSC TIG) Annual Conference.

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  • Breakdown: $14.8 billion on content; $4.04 on hardware; $1.93 on accessoriesStats from Entertainment Software Association
  • Positive ENGAGEMENT2014 LSC Report of the Summit on the Use of Technology to Expand Access to JusticeOnlineMobileKimbro’s International Report for Ark Publishing studying online engagement between law firms and clientsNeed for increased engagement between the lawyer, the technology used, and the client
  • It comes down to the design goal and the game mechanics.Gamification is when you take a process, such as filing out an online client intake form, or all the steps needed to handle a case as a pro se litigant, and add game elements to that process to motivate people to complete it or handle it in a different way.Gamification is “using game mechanics to influence real-world behavior”FlowFieroAnd Positive Engagement
  • Csikszentmihalyi (cheek-SENT-me-high)“the satisfying, exhilarating feleling of creative accomplishment and heightened functioning.”Flow occurs most when done for enjoyment, not for status, money, or obligation, ie self-motivatedGames are a huge source of flowHis TED talkDopamineincreases focus and the ability to learn feels good = a reward system, a positive mental stateAustralian Medical Association Study from 2013Positive mental state results in 50% increased productivity67-100% more “emotionally” engagedAmerican Psychological Association article in 2013Video Games Play May Provide Learning, Health, Social Benefits2014 report coming
  • Italian word for PrideAn emotional rush, triumph over adversityPrimal craving for challenge, to explore, and to conquer and succeed = a neuro chemical highGames provide opportunities for fieroMust be “just hard enough”Designing failure so that it rewardsCreates the hope of success, the challenge and the eventual rush of fiero
  • Focus on civics educationDistribution to teachers, schoolsOr in Legal EducationGames to help law students pass the barSimulations to teach law practice managementExamplesiCivicsGaming the Immigration System by Lien Tran (board game)ICED (I can end deportation)RedistrictingTexas State BarMargaret Hagan’s Law Dojo apps
  • Who is the player?Top 3-5 takeaways for the playerWhat is the point of this game?2D or 3DWhich platforms? Hosting?Preferred game play? RPG, simulation, text-based, cards, collection game, search and find, combination of a few, FPS (jk)?Timeline for milestonesBudget for Prototype 1 through possible multiple iterationsWorking with freelance artists or going with an “all in one” game development company
  • Game DesignerUI/UX experienceMobile vs PC ProgrammerDecide on a game engine, such as Unity, LiveCodeLook for experience with other component of the game, such as music, sound, simple animationsArtistDepends on 2D or 3DLook for experience in specific game engine, such as Unity3DPortfolio reviewCoordinatorFacilitates communication of the teamKeeps the milestones on trackProvides feedback on game design, prototype development, etc.Works on building the brand for the game, marketing, distribution
  • CommunicationMilestones, paymentsIP protection, programmer’s right to retain codeIndependent contractorRoyaltiesUsing Elance or Odesk to Manage Milestones
  • Free items3D basic animations stock art assets, such as the furniture for an office sceneFontsMenu, GUI buttonsMusic on a loopNot original musicAvoid spoken dialogue, use text or “Peanut’s teacher” sounds insteadPlaytestingPosting game in development forums for free feedbackPlaytesting for free with existing contacts, clients
  • Game Design Document (GDD)GameFlow Chart including main menu, game user interface (GUI)Art Asset ListSound (music, actions, dialogue, etc.)Playtesting and Iterations Marketing Strategy for DistributionProject ManagementMilestonesWorking with freelancersChecking in and Communication IssuesContinued Maintenance/Support
  • Don’t kill the fun. Think like a gamer first, not a lawyer.Simplify the legal issues you want to teach.Remember who is playing the game. This is not being built for lawyers or judges. Look at existing popular social games. Why are they popular? Less text-based is better. Consider using humorConsider playing the “bad guy”Psychology of playing different roles and how this can empower someone who is feeling like a victim or powerless. Example of playing a game the “wrong way.” Reward systems – connecting the game to real-world legal assistance DisclaimersIP protectionSocial/SharingCross PlatformFB, Mobile, Android, iOS, browserMarketingCollaborations
  • Transcript of "Get Your Game On!: Using Games to Engage and Learn About Legal Services"

    1. 1. Get Your Game On!: Using Games to Engage and Learn about Legal Services Presented by: Stephanie Kimbro, Co-Director, The Center for Law Practice Technology Teri Ross, Program Director, Illinois Legal Aid Online LSC TIG, January 2014 Copyright 2014 (c) Stephanie Kimbro
    2. 2. % of Americans who play 58 % 39 % 47 % Copyright 2014 (c) Stephanie Kimbro
    3. 3. % of female game players 15 % 30 % 45 % Copyright 2014 (c) Stephanie Kimbro
    4. 4. Gamers by age group Under 18 18-35 36+ Copyright 2014 (c) Stephanie Kimbro 32% 32% 36%
    5. 5. Average age of game purchaser 17 25 35 Copyright 2014 (c) Stephanie Kimbro
    6. 6. Consumer Spend on Games 2012 $20.77 Thousand Million Billion Copyright 2014 (c) Stephanie Kimbro
    7. 7. Why Games? • Positive ENGAGEMENT • 2014 LSC Report of the Summit on the Use of Technology to Expand Access to Justice • Kimbro’s International Report for Ark Publishing Copyright 2014 (c) Stephanie Kimbro
    8. 8. Games vs. Gamification • The Difference – Design goal – Game mechanics • Why it matters Copyright 2014 (c) Stephanie Kimbro
    9. 9. Flow “the satisfying, exhilarating feeling of creative accomplishment and heightened functioning” –Csikszentmihalyi His TED talk Copyright 2014 (c) Stephanie Kimbro
    10. 10. Fiero • Primal craving for challenge, to explore, and to conquer and succeed • A neuro chemical high • Designing failure so that it rewards Copyright 2014 (c) Stephanie Kimbro
    11. 11. Games for Social Good • Free Rice • Half the Sky • Data Dealer Copyright 2014 (c) Stephanie Kimbro
    12. 12. Copyright 2014 (c) Stephanie Kimbro
    13. 13. Copyright 2014 (c) Stephanie Kimbro
    14. 14. Copyright 2014 (c) Stephanie Kimbro
    15. 15. Copyright 2014 (c) Stephanie Kimbro
    16. 16. Existing Legal Games • Focus on civics education • Distribution to teachers/schools • Legal education Copyright 2014 (c) Stephanie Kimbro
    17. 17. Copyright 2014 (c) Stephanie Kimbro
    18. 18. Copyright 2014 (c) Stephanie Kimbro
    19. 19. Copyright 2014 (c) Stephanie Kimbro
    20. 20. Copyright 2014 (c) Stephanie Kimbro
    21. 21. Copyright 2014 (c) Stephanie Kimbro
    22. 22. “Hey, we got funding, let’s do a game!” Trending Learning Engaging Copyright 2014 (c) Stephanie Kimbro
    23. 23. Draft Menu Copyright 2014 (c) Stephanie Kimbro
    24. 24. Draft 3D Office Concept Copyright 2014 (c) Stephanie Kimbro
    25. 25. Illinois Game Copyright 2014 (c) Stephanie Kimbro
    26. 26. A Rose By Any Other Name… 1. Video 2. Simulation 3. Game Copyright 2014 (c) Stephanie Kimbro
    27. 27. Estate Quest Copyright 2014 (c) Stephanie Kimbro
    28. 28. Copyright 2014 (c) Stephanie Kimbro
    29. 29. Copyright 2014 (c) Stephanie Kimbro
    30. 30. Copyright 2014 (c) Stephanie Kimbro
    31. 31. Copyright 2014 (c) Stephanie Kimbro
    32. 32. Early Decisions • • • • • • • • Who plays? Objective Dimensions Platform(s) Game play Timeline Budget Team Copyright 2014 (c) Stephanie Kimbro
    33. 33. Building the Team • Game Designer • Programmer • Artist • Coordinator Copyright 2014 (c) Stephanie Kimbro
    34. 34. Contract Considerations • Communication • Milestones, payments • IP protection • Independent contractor • Royalties Copyright 2014 (c) Stephanie Kimbro
    35. 35. Ways to Cut Costs • Free items – animations – stock art assets – Fonts – Menu, GUI buttons – Music on a loop • Playtesting Copyright 2014 (c) Stephanie Kimbro
    36. 36. Development • • • • • • • • Game Design Document (GDD) GameFlow Chart Art Asset List Sound Playtesting and Iterations Marketing Strategy Project Management Continued Maintenance/Support Copyright 2014 (c) Stephanie Kimbro
    37. 37. Funding • Bootstrapping • Crowdfunding – Kickstarter – RocketHub • Grants Copyright 2014 (c) Stephanie Kimbro
    38. 38. Legal Game Design • Don’t kill the fun • Use humor • Play the “bad guy” • Reward systems • Disclaimers • IP protection • Social/Sharing • Cross-platform marketing Copyright 2014 (c) Stephanie Kimbro
    39. 39. • GamesforChange.org • XEO Design & Nicole Lazzaro, http://www.xeodesign.com/ – The Four Keys to Engagement: The Psychology of Fun • Reality is Broken: Why Games Make Us Better and How They Can Change the World, Jane McGonigal • Game Design Workshop: A Playcentric Approach to Creating Innovative Games, Tracy Fullerton • Level Up!: The Guide to Great Video Game Design, Scott Rogers • Game Development Essentials, 3rd Ed., Jeannie Novak • “The Benefits of Playing Video Games”, Isabela Granic, Adam Lobel, and Rutger C. M. E. Engels, American Psychological Association, http://www.apa.org/pubs/journals/releases/amp-a0034857.pdf • About Gamification (not games): – For the Win: How Game Thinking Can Revolutionize Your Business, Kevin Werbach and Dan Hunter Copyright 2014 (c) Stephanie Kimbro
    40. 40. Contact Us • Stephanie Kimbro – stephaniekimbro@gmail.com – @StephKimbro – virtuallawpractice.org • Teri Ross – tross@illinoislegalaid.org Copyright 2014 (c) Stephanie Kimbro

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