Your SlideShare is downloading. ×
  • Like
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply



These are slides from a panel presentation webinar for the ABA Standing Committee on Professionalism which has published a book called Essential Qualities of the Professional Lawyer, edited by Paul …

These are slides from a panel presentation webinar for the ABA Standing Committee on Professionalism which has published a book called Essential Qualities of the Professional Lawyer, edited by Paul Haskins. I wrote the chapter entitled "eProfessionalism."

Published in Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Chapter on eProfessionalism By Stephanie Kimbro July 24, 2014 Webinar panel presentation for ABA Standing Committee on Professionalism
  • 2.  What comes up when you Google your name or your firm’s name? • Online presence matters – Control yours, be findable • Content generation • SEO • Brand building • Keeps you updated • You become a resource • For professional development • For client development
  • 3.  Geographic locale • Some applications are more popular in certain areas  Practice areas and target audiences • Ex. LinkedIn viewed by businesses and higher-income clients. Avvo generates a lot of consumer traffic.  Personality and preferences  Your state(s)’ ethics rules  Remember the importance of building a personal presence online • Be genuine and transparent • Provide useful content and share  Think of the Internet as a conversation. As lawyers we need to be engaged in the conversation around legal services that takes place online.
  • 4. Find the balance of the professional and the personal. Learn to use privacy settings and restricted lists to protect personal content. What “voice” do I want to have online? How will I balance the personal and professional in applications where I have a mix of contacts?
  • 5. Where are my prospective clients? Who will I connect with? Who will I allow to connect with me? What content do I want to share? What value can I provide to the online conversation around legal services?
  • 6.  Head straight to the privacy setting immediately after registering on a social media application.  Be aware of the terms of the user agreement with the service provider. • Know what information the site is able to share from your profile and how the flow of data is controlled, recorded, regurgitated, etc. • Know if others are able to post messages, ads, photos or other items on your profile or site that could reflect negatively.
  • 7.  Expect to run into your clients & their family & friends within different social media applications.  Be prepared for how you will respond to them.  Let clients know your policy towards social media. • Include in your engagement agreement that you will not “friend” or “follow” clients if you choose this policy • Or take a different approach to this and invite with disclaimers  On your static site consider: • Explaining the risks and importance to client of protecting the confidentiality of their information. • Teach restraint in posting information online related to their legal matters.
  • 8.  Educate rather than restrict.  Create a social media policy for your practice so that your employees understand your intentions and expectations.  Disclaimers • Recommend that your employees use disclaimers if they are providing general legal advice on any social networking sites or posting on their own blogs. • Remind employees not to post names of clients or even hypothetical client situations.  It could be possible that the client or someone who knows the client is reading.  Require that employees include a disclaimer on their personal blog and other profiles stating that their views are personal and not those of the firm. • Remember their right to free speech.
  • 9.  Stephanie Kimbro    @StephKimbro  My books: • Virtual Law Practice: How to Deliver Legal Services Online, ABA/LPM, October 2010. • Limited Scope Legal Services: Unbundling and the Self-Help Client ABA/LPM, March 2012. • Consumer Law Revolution: Lawyer’s Guide to Online Marketing Tools, ABA/LPM, June 2013