communications during pub-              NABE Communications Section Workshop

                                       commu...
NABE Communications Section Workshop

        The NABE
    Communications
                                 communications
...
NABE Communications Section Workshop

communications                                                                      ...
THURSDAY, OCT. 22
     Want to experience                BREAKFAST. – On your own dime and time!
    Las Vegas, but you’re...
THURSDAY, OCT. 22                                                                   Visiting with friends
BREAKOUT 5. 1:15...
FRIDAY, OCT. 23
BREAKFAST. – On your own dime and time!

WORKSHOP CHECK-IN. 9:00 to 10:00 a.m. Salsa Registration

PLENARY...
NABE Communications Section Workshop                                                           **NEWS**
                  ...
communications during pub-              NABE Communications Section Workshop
    lic relations campaigns • so-
    cial me...
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NABE Communication Section Workshop - Event Information & Registration

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Event and registration information for the NABE Communications Section Workshop to be held Tues., Oct. 20 - Fri., Oct. 23, 2009 at the Rio All-Suites Hotel (Las Vegas, NV)."Communications Stripped Down" will focus on how bar associations can make the most of their communications on a bare-bones budget. Please join us!

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  1. 1. communications during pub- NABE Communications Section Workshop communications lic relations campaigns • so- cial media • communicating bad news in a down econo- my • bar membership value proposition • recruitment campaigns geared to young stripped down lawyers • editing—old school Tuesday, October 20 – Friday, October 23, 2009 truths & new media • making Rio-All Suites Hotel, Las Vegas, NV your publications shine on- line • e-mail newsletter best FORMAT – It’s a shorter event this year! The National Association of Bar Executives’ Communications Section is proud practices • bar blogs • asso- to announce this year’s workshop will be held from Tuesday, October 20 through Friday, ciation communications in a October 23, 2009 at the Rio All-Suites Hotel in Las Vegas. Bars on bare-bone budgets can tough economy • social me- plan for as little a two-night stay! The main event starts after noon on Wednesday, Octo- dia tools in the legal commu- ber 21 and ends Friday, October 23 at 2:00 p.m. Without any organized excursions off-site during the day, this efficient format allows for bar associations to send more staff to this nity • communications during important event. Aptly named “Communications Stripped Down,” the programming for public relations campaigns the event will focus on how to make the most of a bare-bones budget and features a • social media • communi- brief schedule of programming. cating bad news in a down economy • bar membership PROGRAMMING – Page 2 value proposition • recruit- REGISTRATION – Page 7 ment campaigns geared to ACCOMMODATIONS – Page 8 young lawyers • editing—old SPONSORSHIPS – Support the event and get noticed! school truths & new media This event would not be possible without the support of our sponsors. Special • making your publications thanks to the following organizations for support of this year’s event: shine online • e-mail newslet- PLATINUM LEVEL SILVER LEVEL ter best practices • bar blogs • Affiniscape, Inc. association communications Fastcase, Inc. ElectionsOnline in a tough economy ESQSITES 123 Legal Directories Law Firm Merchant Account State Bar of Nevada Publishing Co., Inc. NABE Communications IN-KIND Section Workshop West, a Thomson Intus Technologies Kamer Zucker Abbott communications Reuters business Jones Vargas stripped down Interested in sponsorship? Get more information online! Visit the Communications October 20-23, 2009 Section Web page at http://www.abanet.org/nabe/communications/workshops.html to download the Sponsorship Information form or contact Eric Mann, Executive Director, Clark County Rio All-Suites Hotel Bar Association (Las Vegas, NV) at emann@clarkcountybar.org, (702) 387-6011. Las Vegas SCHOLARSHIPS – It’s affordable! If your bar is strapped for cash and concerned about the registration fee, consider http://www.abanet.org/nabe/comm- applying for a scholarship! For more information on scholarships, contact Francine A. unications/workshops.html Walker, APR, CPRC, Director of Public Information and Bar Services, The Florida Bar, (850) 561-5762, fwalker@flabar.org. communications stripped down 1
  2. 2. NABE Communications Section Workshop The NABE Communications communications Section is truly appreciative for the stripped down Tuesday, October 20 – Friday, October 23, 2009 support this year’s Rio-All Suites Hotel, Las Vegas, NV Communications Section Workshop by the following organizations: TUESDAY, OCT. 20 COUNCIL MEETING. 3:30 p.m. to 5:30 p.m. Palma A A brief grouping of the NABE Communications Section Executive Council. PLATINUM LEVEL Fastcase, Inc. Legal Directories Publishing Co., Inc. WEDNESDAY, OCT. 21 BREAKFAST/LUNCH. – On your own dime and time! West, a Thomson Reuters business WORKSHOP CHECK-IN. 1:30 to 2:30 p.m. Salsa Registration A place for event attendees and sponsors to check-in and check-up on event infor- mation and continued upates throughout the event. SILVER LEVEL Affiniscape, Inc. SPONSOR HIGHLIGHT. 1:30 to 2:30 p.m. Palma C, D, G, H ElectionsOnline Meet & greet with event sponsors during the beverage break. Relax and refresh in our very own “Communications Lounge.” Available as an open ESQSITES 123 space throughout the workshop, attendees can relax with scattered tables and chairs Law Firm Merchant Account creating a place for event attendees to sit and catch up with colleagues. This space will feature the sponsor booths. Snacks and refreshments will be presented here during the State Bar of Nevada Sponsor Highlight sessions. IN-KIND Intus Technologies Kamer Zucker Abbott Jones Vargas THANK YOU! 2 communications stripped down
  3. 3. NABE Communications Section Workshop communications Join us for a magical evening! stripped down WEDNESDAY Tuesday, October 20 – Friday, October 23, 2009 OCTOBER 21 Rio-All Suites Hotel, Las Vegas, NV RECEPTION DINNER WEDNESDAY, OCT. 21 & SHOW WELCOME. 2:30 to 2:45 p.m. Tropical A, B, C, D SPONSORED BY Welcome to “Communications Stripped Down!” Opening comments featuring the leadership of the National Association of Bar Executives (NABE) and the NABE Communications Section. Fastcase, Inc. PLENARY 1. 2:45 to 3:45 p.m. Tropical A, B, C, D AND Beyond the Blast Fax: The New Age of SMART Communications. Use the economic times to your advantage! Learn effective strategies to reboot, reassess and rethink your approach to communicating with your members, the media Legal Directories and the public. Speaker: Deanne Rymarowicz, Counsel, Greater Las Vegas Association of REALTORS (membership organization of 13,000+). Publishing Co., Inc. BREAKOUT 1. 4:00 to 5:00 p.m. Tropical A, B, C, D Massaging the Media: Channeling the News You See Fit for Print. RECEPTION. Communicating unpleasant or unexpected news to your members and the public 6:00 to 7:00 p.m. through the filter of local, state and/or national media involves equal parts of art, science and luck. This interactive panel discussion focuses on how to prepare for, and address the Palma challenges of, getting your message out the way you want others to see it. Moderator: Frederick D. Massie, Communications Director, Rhode Island Bar Association DINNER. BREAKOUT 2. 4:00 p.m. to 5:00 p.m. Tropical E, F 7:00 to 8:00 p.m. E-mail Newsletter Best Practices. Palma A panel of bar communicators will review and discuss e-newsletters from around the country as well as provide tips on best practices for writing, editing and designing e-newsletters for your bar members. Delivery issues and best practices for keeping your SHOW. bounce-rate low and click rates high may be touched on as well. Moderators: Landry 9:00 to 10:30 p.m. Butler, Publications Coordinator, Tennessee Bar; Christine McManus, Director of Com- Penn & Teller Theater munications, Colorado Bar RECEPTION. DINNER. SHOW. 6:00 p.m. and on. Starts in Palma A magical evening sponsored by our friends at Legal Directories PENN Publishing Companies, Inc. and Fastcase, Inc. Starting at 6:00 p.m., event attendees can convene in the Palma room to enjoy a nice reception with a hosted bar followed at 7:00 p.m. with a nice, plated dinner. Festivi- ties then begin with a transition to the Penn & Teller Theater for the 9:00 p.m. perfor- mance of “Penn & Teller: Living in Vegas, Live at the Rio.” & TELLER! communications stripped down 3
  4. 4. THURSDAY, OCT. 22 Want to experience BREAKFAST. – On your own dime and time! Las Vegas, but you’re PLENARY 2. 9:15 to 10:30 a.m. Tropical A, B, C, D strapped for cash? Your Court’s All-A-Twitter: Social Media’s Threat to the Legal Community. Everyone now has a cell phone capable of instant video, audio and e-mail com- Think munication with anyone, anywhere. Being connected now means frequently updating a Twitter, Flickr, Qik, Facebook or MySpace page. People are compelled to Tweet, as though FREE their lives depend on it. This has brought about a new communication paradigm. The use and misuse of social media and the impact on courts and the legal community will be covered by Michael Sommermeyer, a social media expert and the Court Information Officer for the Clark County Courts in Las Vegas, Nevada. style! SPONSOR HIGHLIGHT. 10:30 to 11:00 a.m. Palma C, D, G, H Meet & greet with event sponsors during the beverage break. These attractions Relax and refresh in our very own “Communications Lounge.” Available as an open space throughout the workshop, attendees can relax with scattered tables and chairs may be of interest: creating a place for event attendees to sit and catch up with colleagues. This space will feature the sponsor booths. Snacks and refreshments will be presented here during the Sponsor Highlight sessions. The Aquarium at the Silverton CBS Television City Research Center Conservatory at Bellagio BREAKOUT 3. 11:00 to 12:00 p.m. Tropical E, F Social Media. Ethel M Chocolate Factory Learn more about social networking tools that bars are using to reach members Fountains at Bellagio and the public: Twitter, Facebook, Flickr, Digg, YouTube, LinkedIn, and more. What’s really Fountain shows at Caesars working and what strategies are communicators using? How are bars using these new Fremont Street Experience tools to raise money, build membership, publicize community initiatives and more. Panel Lion Habitat at MGM Grand members: Elizabeth Derrico, Associate Director, ABA Division for Bar Services; Michael Sommermeyer, Court Information Officer, Clark County Courts; and Barbara Strac- Marjorie Barrick Museum zynski, Director of New Media and Promotion, New Jersey State Bar. Moderator: Kevin Show in the Sky at the Rio Hunt, Editor, Legal Current, Thomson Reuters Legal. M&M’s World Neon Museum BREAKOUT 4. 11:00 to 12:00 p.m. Tropical A, B, C, D The Sirens of TI Recession-Proof Editing. Streetmosphere As the economy goes up and down there is one inherent constant—editing. Sunset Stampede Editing is the glue that keeps our publications consistent. Come join our session where Volcano at the Mirage we will share tips and best practices for successful editing. This course is geared to be a refresher of the basics with some advanced tips. Both print and web editing will be dis- Welcome to Las Vegas sign cussed. Don’t crap out on the basics! We will provide information that will load the dice in Wildlife Habitat at the Flamingo your favor! Panel: Jennifer Mason, Assistant Director of Communications, State Bar of Georgia; Marci McNeal, Associate Executive Director of Communications and Mem- More information on these bership, Kansas City Metropolitan Bar Association; and Dan Wise, Communications attractions and more on Director and Bar News Editor, New Hampshire Bar Association. Moderator: Derrick Stanley, Section Liaison, State Bar of Georgia. the “Free Attractions” page at http://www.vegas.com/ GROUP LUNCH. 12:00 to 1:00 p.m. Palma A, B, E, F This fabulous buffet luncheon is sponsored by State Bar of Nevada. 4 communications stripped down
  5. 5. THURSDAY, OCT. 22 Visiting with friends BREAKOUT 5. 1:15 to 2:30 p.m. Tropical A, B, C, D and family? What’s the Catch? Reel in Those Young Lawyers! One of the major challenges that bar associations face is convincing young attor- neys to join and then to keep them actively engaged. While technology makes it techni- cally easier to reach them than ever before, it has also made it more difficult than ever to Think reach them on a substantive level. A panel of young lawyers and a membership develop- ment specialists from voluntary and unified bar associations will share their young lawyer focused marketing campaigns and useful tools to keep younger members involved. In Only Vegas this session you will learn how to recruit and retain the best and brightest young lawyers by developing fresh marketing strategies to find and engage Gen-X and Gen-Y in the style! changing economy. Panelists: Lauren Calvert-Arnold, Esq., Associate, Lionel Sawyer & Collins and Co-Chair, New Lawyers Committee, Clark County Bar Association; Sharon Nolan, Director of Marketing, The Chicago Bar; Kendelee Leascher Works, Esq., As- Visit the official sociate, Marquis & Aurbarch and Board Member, Young Lawyer Section, State Bar of Nevada, and Sayre Happich, Assistant Director, Communications & Public Relations, travel site for the Bar Association of San Francisco. Moderator: Leanna Dickstein, Office of Bar Relations Outreach, State Bar of California and Staff Liaison, California Young Lawyer Assn. Las Vegas Visitors Convention and BREAKOUT 6 1:15 to 2:30 p.m. Tropical E, F Do We Blog and How? A Bar Communicator’s Guide. Vistors Authority Bloggers from bar associations large and small describe why and how they got into the blogging business and how you can do it, too. Topics include choosing and setting VisitLasVegas.com up blogging software, establishing guidelines for member/volunteer bloggers, decid- ing what makes a good blog post, and measuring a blog’s success. Panelists: Barbara Beauchamp, New York State Bar Association; Kevin Ryan, Vermont Bar Association; Get information John Sirman, State Bar of Texas. Moderator: Mark Mathewson, Illinois State Bar As- sociation. about: SPONSOR HIGHLIGHT. 2:30 to 3:00 p.m. Palma C, D, G, H Travel Meet & greet with event sponsors during the beverage break. Relax and refresh in our very own “Communications Lounge.” Available as an open Shows space throughout the workshop, attendees can relax with scattered tables and chairs creating a place for event attendees to sit and catch up with colleagues. This space will Music feature the sponsor booths. Snacks and refreshments will be presented here during the Sponsor Highlight sessions. Dining Shopping BREAKOUT 7 – 3:00 to 4:15 p.m. Tropical A, B, C, D Sports Born to Run: A Speed-Networking and Idea-Sharing Event This session is sponsored by Affiniscape, Inc. Golf A lively, interactive event based on the speed-dating concept, but without the romantic entanglements. You will move around a lot, meet colleagues old and new, and Attractions discuss bar association scenarios in a fast-paced format that encourages participation including knowledge sharing and focused brain storming. Topics range from successfully Spas managing volunteer demands to addressing inter-generational communications chal- Nightlife lenges to implementing personal time management strategies. All in just over an hour! Moderator: Frederick D. Massie, Communications Director, Rhode Island Bar Weddings Association. Facilitators: Dan Wise, Communications Director, New Hampshire Bar Association; Kevin Ryan, Director of Education & Communication,Vermont Bar Asso- Fun Facts ciation; Kelley Jones King, Communications Division Director, State Bar of Texas; Ann Murphy, Communications & PR Director, Bar Association of San Francisco; and Brad History Carr, Director of Communications, Alabama State Bar. News DINNER. – Dine Around options to be announced soon! communications stripped down 5
  6. 6. FRIDAY, OCT. 23 BREAKFAST. – On your own dime and time! WORKSHOP CHECK-IN. 9:00 to 10:00 a.m. Salsa Registration PLENARY 3. 9:15 to 10:30 a.m. Tropical A,B,C,D Branding Las Vegas: A public relations campaign. A presentation about “What Happens Here, Stays Here,” the most successful branding campaign in the travel and tourism industry. The speaker will provide insight on how Las Vegas is currently marketing the destination in the midst of a recession, while new resorts and amenities have already opened and more on the horizon. Speaker: Terry Jicinsky, Senior Vice President of Operations, Las Vegas Convention and Visitors Authority. SPONSOR HIGHLIGHTS. 10:30 to 11:00 a.m. Palma C, D, G, H Meet & greet with event sponsors during the beverage break. Relax and refresh in our very own “Communications Lounge.” Available as an open space throughout the workshop, attendees can relax with scattered tables and chairs creating a place for event attendees to sit and catch up with colleagues. This space will feature the sponsor booths. Snacks and refreshments will be presented here during the Sponsor Highlight sessions. BREAKOUT 8. 11:00 a.m. to 12:00 p.m. Tropical E, F Making Your Publication Shine Online. A look at how to enhance your online publications and journals. Moderator: David Beam, Director of Publications, The Chicago Bar Association BREAKOUT 9. 11:00 a.m. to 12:00 p.m. Tropical A,B,C,D What’s In It for Me? Making the Case for the Value of Bar Membership. This session is sponsored by Law Firm Merchant Account. In a time of law firm layoffs and cutbacks in discretionary spending, bar associations are finding it increasingly crucial to empha- size the value of bar membership. From high-tech networking opportunities to the personal touch, bar associations are scrambling to remind members—and potential members—of the many tangible and intangible benefits that come with bar membership. What is at stake? For unified bars, it is an opportunity to ensure continued member interest and involvement; for voluntary bars, convincing lawyers that bar membership is a “must have” may mean the difference between survival and irrelevance. Join an outstanding panel of bar communicators for this session to learn more about the innovative actions they are taking in identifying members’ needs, adapting to meet those needs, and then enhancing member awareness. You are sure to take away valuable tips on how you can make sure that your members clearly understand and value the multiple benefits of bar membership. Panelists: Christine Cendagorta, Executive Director, Washoe County (NV) Bar Association; Jenna Grubb, Director of Communications and Membership, Toledo Bar Association; Kelley Jones King, Deputy Director, Communications and Presidential Initiatives, State Bar of Texas; Jane Schoenike, Executive Director, Nebraska State Bar Association; and Cynthia G. Kuhn, Director of Communications, The District of Columbia Bar. Moderator: Gary Toohey, Director of Communications, The Missouri Bar. LUNCH. 12:00 to 2:00 p.m. Palma A, B, E, F The Luminary Luncheon. The Luminary Luncheon is generously sponsored by West, a Thomson Reuters business. A highlight of the Communications Section Workshop are the award presentations, including a variety of Luminary Awards and special presentations of The Anne Charles Award for Distinguished Service and the E.A. “Wally” Richter Leadership Award. This year, the luncheon will include the Communications Section Business Meeting. THE END. – Thanks for your continued support of the NABE Communications Section! 6 communications stripped down
  7. 7. NABE Communications Section Workshop **NEWS** For an extra fee, guests EVENT REGISTRATION of registered attendees can sign up for lunch on Thursday and Friday as well as attend Dinner, Tuesday, October 20 – Friday, October 23, 2009 Reception & Show on Rio-All Suites Hotel, Las Vegas, NV Weds. night. Official Event Registration Form Workshop Attendee Information. (One form per person, please.) Name: Bar Association / Employer: Position/Title: Address 1: Address 2: City: ST: Zip: Phone: FAX: E-mail: Special dietary needs or accommodations: Registration Fee. (Check the appropriate amount below). Fees below are per person (section & non-section members) and include: two lunches, one dinner, reception and ticket to a show during workshop, admission to all workshop sessions, and related educational materials.) o $250 Early-bird Special. Registration form & payment must be received through Monday, September 21, 2009. o $350 Standard Registration. Registration form & payment received after Monday, September 21, 2009. Registered Attendee/Sponsor and Bringing a Guest? For an extra fee, guests accompanying registered workshop attendees can join us for the Wednesday night group dinner and reception followed by the Penn & Teller magic show by registerig for the “Dinner, Reception & Show” event. They can also join us for lunch on Thursday and Friday. o $75 Dinner, Reception & Show. Registration form & payment received by Monday, September 21 Guest name(s): o $70 Thursday Group Lunch. Registration form & payment received by Monday, September 21 Guest name(s): o $70 Friday Luminary Lunch. Registration form & payment received by Monday, September 21 Guest name(s): $ Total Enclosed IMPORTANT! Registration form and fee must be paid in advance. Credit cards will NOT be accepted for payment of event registration. There will be no on-site registration. Mail this registration form with your check or money order payable to “National Association of Bar Executives” to: Tondanisha Nevels ABA Division for Bar Services 321 N. Clark Street, 20th Floor, Chicago, IL 60654 Direct registration inquiries to Ms. Nevels at (312) 988-5360 or NevelsT@staff.abanet.org. communications stripped down 7
  8. 8. communications during pub- NABE Communications Section Workshop lic relations campaigns • so- cial media • communicating bad news in a down econo- my • bar membership value HOTEL REGISTRATION proposition • recruitment Tuesday, October 20 – Friday, October 23, 2009 campaigns geared to young Rio-All Suites Hotel, Las Vegas, NV lawyers • editing—old school truths & new media • making Hotel Registration Information your publications shine on- line • e-mail newsletter best EVENT HOTEL – Join us at The Rio! Event attendees, speakers and guests should make reservations for their accom- practices • bar blogs • asso- modations at our host hotel, Rio All-Suites Hotel located West of Las Vegas Boulevard at ciation communications in a 3700 W Flamingo Rd., Las Vegas NV 89103. For information on hotel accomodations and features visit http://www.riolasvegas.com/. tough economy • social me- dia tools in the legal commu- ACCOMMODATIONS – Get the special rate! nity • communications during The Rio Hotel & Casino has offered us a block of rooms at a special rate of $179 per public relations campaigns night and is available for a limited time on a space available basis! This rate is for one night in a Standard Suite at $179 per night, arriving Tuesday, October 20, 2009 and departing • social media • communi- Friday, October 23, 2009. The group cut-off date for reservations in this room block is cating bad news in a down Monday, September 21, 2009. economy • bar membership value proposition • recruit- NOTICE OF RATE CHANGE – Now only $120 per night! As of 8/14/09, The Rio has reduced our special room rate to only $120 a night! ment campaigns geared to This rate is now available when booking as part of the NABE Communications Work- young lawyers • editing—old shop Group. school truths & new media • making your publications HOTEL UPDATE – Latest news on group block rate! As of 9/23/09, The Rio All-Suites Hotel informed us that the cut-off for the group shine online • e-mail newslet- rate was on Sep 21, 2009. However, they are kindly leaving the group rate open for an ter best practices • bar blogs • unspecified amount of time in hopes that attendees book their rooms soon. As this association communications offer could be off the table without prior notice, make sure to book your room now. in a tough economy RESERVATIONS – Book your rooms ASAP! Event attendees are part of the NABE Communications Workshop group. Group attendees will be making reservations directly with The Rio Hotel NABE Communications by calling The Rio Hotel at 1-888-746-6955 on or before the group cut-off date. Individuals must identify themselves as part of the group “THE NATIONAL ASSO- Section Workshop CIATION OF BAR EXECUTIVES” to receive the special group rate. Online reserva- tions can be made in reference to group code SRNABE9 at http://www.harrahs.com/ communications CheckGroupAvailability.do?propCode=RLV&groupCode=SRNABE9. All reservations must be guaranteed with a deposit of first night’s room and tax stripped down charge. If reservation is guaranteed to a credit card, a first night’s room and tax charge, per room, will be billed immediately to the cardholder’s account. The Rio Hotel allows individual attendees the right to cancel their guestroom reservations without penalty up October 20-23, 2009 to seventy-two (72) hours prior to attendees’ scheduled arrival date. The Rio Hotel shall charge the individual attendee one (1) night’s guaranteed guestroom rate plus tax for Rio All-Suites Hotel cancellation within seventy-two (72) hours of the scheduled arrival date or failure of the Las Vegas individual to check-in on the scheduled arrival date. Any remaining nights of a no-show reservation will be canceled. It is policy to require a credit card or cash deposit for inciden- tal charges. The Rio Hotel accepts Visa, MasterCard, American Express, Discover, Diners Club, http://www.abanet.org/nabe/comm- Carte Blanche or JCB. unications/workshops.html Check-in time is 4:00 PM, and check-out time is 11 :00 AM. Any departures after 11 :00 AM are subject to the full day charge. Each guestroom must have at least one regis- tered guest 21 years of age or older. 8 communications stripped down

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