What the “Consultants” forgot to mention about Social Media

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If 2009 was the year of Social Media then 2010 is the Year of Execution.

Sounds simple. Launch Twitter, LinkedIn or Facebook and the customers will come.

Yet, once an organization has launched an online community, what is next? Social media marketing seems easy and low cost but what are the real required resources? Should an organization be considering a way to monetize these relationships?

The hard cold reality is that social media marketing isn’t just about building online communities.

Stephen Nold will discuss some of the hype and truth around social media and provide real world examples of how these solutions are impacting events. He will provide a more comprehensive picture of what is needed to execute a social media plan.

Participants will also learn

* The value of inbound marketing
* How web data mining will alter the anonymity of viral marketing
* Why mobile devices are adding a new dynamic to social networking from the tradeshow floor
* The importance of a social media playbook with instructions on how to execute these tools

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  • Questions for Consideration (surprising statements, to be pondered during presentation and revisited at end)How do organizations benefit from this online socializing phenomenon?Why would people want to connect with an organization?What is the catalyst for online communities to buy (register for an event) with organizations?This presentation will answer these questions and provide a compelling introduction to the Experient Social Media offering
  • Questions for Consideration (surprising statements, to be pondered during presentation and revisited at end)How do organizations benefit from this online socializing phenomenon?Why would people want to connect with an organization?What is the catalyst for online communities to buy (register for an event) with organizations?This presentation will answer these questions and provide a compelling introduction to the Experient Social Media offering
  • Based on research with Experient customersWhat are your objectives with social media?Generate event attendance?Grow brand strength and awareness?Connect your members, attendees, exhibitors, and partners together?What else?
  • What the “Consultants” forgot to mention about Social Media

    1. 1. What the “Consultants”forgot to mention about Social Media <br />Year of Execution: 2010<br />
    2. 2. Agenda<br />Really – what is social media and what does it mean to me?<br />Hypes and truths<br />Inbound marketing<br />Web data mining<br />Mobile devices<br />Social media playbook<br />
    3. 3. Social Evolution Video<br />
    4. 4. Where the hell is matt?<br />
    5. 5. “Event producers that don’t have a plan and haven’t started participating in social media may soon find they are behind.”<br />Stephen Nold, Event Tech Blog, Tradeshow Week<br />
    6. 6. So…<br />
    7. 7. What’s your plan?<br />
    8. 8. If 2008 was the year of social networking…<br />and 2009 was the year of social media…<br />Then 2010 is the year of Execution<br />
    9. 9. Weary<br />Show management isdiscussing social media<br />
    10. 10. Exhausted<br />Event producers are<br /> listening to consultants talk <br /> about social media<br />
    11. 11. Worn-out<br />Conference attendees are<br /> trying new social media tools<br />
    12. 12. What if there were…<br />PROVEN strategies to brandLinkedInwebinnovationblogsresearch idearedesigns<br />InspirebusinessCustomer Wisdom online communities & websiteemailcollaborationFacebookDiscussion Forums success planningEducationexperience<br />MonetizetechnologyPodcastsproductsnew media marketing campaigns? <br />
    13. 13. What if there were…<br />PROVEN strategies to<br />Inspireonline communities &<br />Monetizenew media marketing campaigns? <br />
    14. 14. What island are your members on?<br />Should you be asking…<br /> If Facebook were a country, it would be the 3rd largest country in the world…<br />
    15. 15. How do events benefit from online socializing?<br />Maybe you should ask…<br />
    16. 16. Why do people <br /> connect with <br /> organization<br />Maybe you should ask…<br />your<br />an<br />?<br />
    17. 17. Why do people <br /> connect with <br /> organization<br />Do you know?<br />Really…<br />Do you know?<br />your<br />online<br />?<br />
    18. 18. What drives online communities to buy from you?<br /> Maybe you should also ask…<br />
    19. 19. What drives online communities to<br />register for your event?<br />Which really means…<br />
    20. 20. Show organizers are seeking a way to design their own social media <br />Strategy Playbook <br />Secret<br />The<br />Social Media Playbook <br />For the Events Industry<br />
    21. 21. Value of the most useful social media tools <br />
    22. 22. The hype & truth on SM<br />Paying a lot of money for social media doesn’t give any clear advantages<br />It isn’t free<br />Research: no one has a comprehensive social media plan<br />Suppliers are launching partial solutions<br />
    23. 23. Research: What are your reasons to use Social Media?<br /><ul><li>Recruit attendees
    24. 24. Online community development
    25. 25. Social networking
    26. 26. Increase brand strength & awareness
    27. 27. Enhance exhibitor recruitment </li></li></ul><li>New Tools<br />
    28. 28. New Tools<br />

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