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What if meeting tech really mattered

What if meeting tech really mattered



Stephen Nold presentation to Financial & Insurance Conference Planners (FICP) on the value of technology for meeting planners in today's chaotic change and demand for audience solutions that increase ...

Stephen Nold presentation to Financial & Insurance Conference Planners (FICP) on the value of technology for meeting planners in today's chaotic change and demand for audience solutions that increase networking while providing organization value.



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  • Do we measure up today with embracing technology trends? How does one navigate the ocean of technology tools to determine the right solution based on education and marketing communication objectives?Can we position to be on the forefront of innovative technologies and showcasing/introducing opportunities to meeting professionals during live and virtual events?
  • What technologies are considered user-friendly, easily integrated, cost-justified, and essential to the meeting planner toolbox? What are simple, high-impact solutions which can be introduced to meeting hosts in order to take meetings to the next level and measure ROO/ROI? What are the pros and cons, how about cost differences for each solution? How can best showcase technology?
  • A disruptive technology is an innovation that disrupts an existing market. Improves a product or service in ways that the market does not expectlowering price or designing for a different set of consumers.

What if meeting tech really mattered What if meeting tech really mattered Presentation Transcript

  • What IF…
    We acquired technology that really mattered?
  • What would the best applicationsand the best tools really look likefor our community?
  • The Challenge
  • Can we position to be on the forefront?
    How does one navigate the ocean?
    Where are our members?
    Do we measure up?
  • What technologies are essential to the meeting planner toolbox?
    Which tools offer the greatest impact?
    How can we best showcase technology?
    How do we assess these solutions?
    Can we measure ROO/ROI?
  • Technology Objectives
    How this maps to our strategic vision?
    Foundation for decisions to be made
    Based on FICP business drivers
  • 2011 FICP Education Survey
    “The order of these responses shows that overall planners are looking for timely training on the information and skills they need to do their job in today’s market – the upcoming trends in travel and technology coupled with the best everyday practices that will make them successful.”
  • Organizer/planner goals
    Recruit attendees
    Grow community
    Enhance networking
    Increase brand awareness
    Recruit sponsors
    Create value for sponsors
    Generate event buzz
    Drive online commerce
    Supplement current marketing efforts
    Conduct research
    Provide online event connectivity
    Manage reputation
  • The Disruption
  • What is disruptive technologies?
    innovation disrupting a market
    improves a product or service
    not expected
    lowers price or changes market
  • SXSW
  • Event disruptive technologies
    Virtual events
    Mobile applications
    Social media marketing
    QR codes
    Inbound Marketing
  • Mobile is buzz
  • The Environment
  • Getting Mobilized for Meetings and Events (March 2011): How to Create a Mobile Strategy that Delights Your Users and Achieves Your Business Goals, is a new white paper that provides meeting professionals with everything they need to know about smartphone apps for meetings and events.
    Getting Mobilized
    SwiftMobile reveals what you need to know about implementing a mobile strategy for your events. Read the white paper to find out how a mobile strategy can meet your attendees changing expectations and increase the value of your events.
  • Welcome to the Digital Declaration
    Philadelphia is the home of the Declaration of Independence, the Liberty Bell and Independence Hall and the perfect place for SISO to declare it’s independence in the digital age of trade shows. SISO’s annual tactical conference for CEOs, owner/operators and senior management is the only place that for-profit organizers get the latest information about meeting the market demands. This year’s conference will devote its entire program to understanding how technology is changing the face-to-face environment and how our companies can harness the power of digital to produce greater revenues and increase bottom line profits.
    TOO MUCH TECHNOLOGY….TOO LITTLE TIME, delivers a panel of leading edge technology experts that have done the homework for you, as they present the latest technology offerings and what they really mean to show organizers. This session is the Consumer Reports of technology and they will show you which products are best buys and those to avoid.
  • Open source platform
    Mobile apps andwebsites
  • The Opportunity
  • GO
  • Not GO spend a bunch of money
    on BIG resources
  • important ideas
    Experiment for results
    Appreciate the power of the community
    Train the trainer
    Make a statement
    It is all about moving the needle
  • Recommendations
  • Governing task force
    Tech Assessment
    Focused tech survey of membership
    Resource requirements
    Technology plan incorporated into FICP strategic plan
    Build migration plan
    Create a documented industry best practices
  • Take Away
    Change is here to stay requiring meeting planners to reinvent their events and incorporating innovation.
    FICP has the opportunity to be positioned as the knowledge expert for your community.