Webinar With Shawn Pierce August 13 2009

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August 13, 1:00 – 2:00 EDT
Harness the Power!
• Defining the social media tool suite
• Building relationships through viral marketing
• Traditional marketing versus new media marketing
• Using social media to recruit a;endees and exhibitors

Published in: Technology, Business
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  • 08/07/09
  • Goal: All about developing relevant messages delivered to masses which generate relationships that in turn create connected communities. Create plan that includes tangible objectives with measurable results. Take inventory of your resources and budget and be realistic. While many social media tools can be low cost, they can also quickly become resource intense if you let them. Get your marketing manager on Twitter and Facebook may not be the best tactic for your organization goals.
  • Goal: All about developing relevant messages delivered to masses which generate relationships that in turn create connected communities. Create plan that includes tangible objectives with measurable results. Take inventory of your resources and budget and be realistic. While many social media tools can be low cost, they can also quickly become resource intense if you let them. Get your marketing manager on Twitter and Facebook may not be the best tactic for your organization goals.
  • Identify your community, content and conversation Support, not create a community with a definite purpose. No purpose, no loyalty. Community – Generate a following by spreading your brand across targeted web vehicles and creating a feedback loop that converts interest into sales leads When asked what is the best social media tool to launch; the obvious answer is the tool where you find your community.
  • Webinar With Shawn Pierce August 13 2009

    1. 1. MTO Tech Webinar Series Social Media: What Do I Need to Know? “ Harness the Power" Thursday, August 13, 1:00 – 2:00 EDT With Stephen Nold CEO, Founder MeetingTechOnline Shawn Pierce Senior Vice President Hanley Wood
    2. 2. Thanks to the Sponsors
    3. 3. Before we start…
    4. 4. Chat Live with us on Twitter
    5. 5. Market using Social Media
    6. 6. Tool Choices
    7. 7. The Tools
    8. 8. The Tool Suite
    9. 9. Social Media Layers
    10. 10. Platforms
    11. 11. 2 nd Tier Applications
    12. 12. Aggregators
    13. 13. The Tools
    14. 14. Purpose Driven Community
    15. 15. Message
    16. 16. <ul><li>MeetingTechOnline </li></ul><ul><li>Free Tech Educational Webinar series </li></ul><ul><li>Tradeshow Week, Event Tech Blog </li></ul><ul><li>BlogWorld </li></ul><ul><li>David Meerman Scott Case Studies </li></ul><ul><li>MTO Summit UK , June 24-25 </li></ul><ul><li>MTO Summit San Francisco , October 21-22 </li></ul>Additional Information
    17. 17. Thanks For Watching <ul><li>For more information on Stephen and MeetingTechOnline </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://www.meetingtechonline.com </li></ul></ul><ul><ul><li>@stepnold (twitter) </li></ul></ul><ul><li>For more information on Shawn Pierce and Hanley Wood </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>http://www .hanleywood. com </li></ul></ul><ul><li>Webinar Replay – in 24 hours </li></ul><ul><ul><li>http://www.mtosummit.com/techwebinar </li></ul></ul>

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