Your SlideShare is downloading. ×
  • Like
Webinar With  Shawn  Pierce    August 13 2009
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Webinar With Shawn Pierce August 13 2009

  • 325 views
Published

August 13, 1:00 – 2:00 EDT …

August 13, 1:00 – 2:00 EDT
Harness the Power!
• Defining the social media tool suite
• Building relationships through viral marketing
• Traditional marketing versus new media marketing
• Using social media to recruit a;endees and exhibitors

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
325
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • 08/07/09
  • Goal: All about developing relevant messages delivered to masses which generate relationships that in turn create connected communities. Create plan that includes tangible objectives with measurable results. Take inventory of your resources and budget and be realistic. While many social media tools can be low cost, they can also quickly become resource intense if you let them. Get your marketing manager on Twitter and Facebook may not be the best tactic for your organization goals.
  • Goal: All about developing relevant messages delivered to masses which generate relationships that in turn create connected communities. Create plan that includes tangible objectives with measurable results. Take inventory of your resources and budget and be realistic. While many social media tools can be low cost, they can also quickly become resource intense if you let them. Get your marketing manager on Twitter and Facebook may not be the best tactic for your organization goals.
  • Identify your community, content and conversation Support, not create a community with a definite purpose. No purpose, no loyalty. Community – Generate a following by spreading your brand across targeted web vehicles and creating a feedback loop that converts interest into sales leads When asked what is the best social media tool to launch; the obvious answer is the tool where you find your community.

Transcript

  • 1. MTO Tech Webinar Series Social Media: What Do I Need to Know? “ Harness the Power" Thursday, August 13, 1:00 – 2:00 EDT With Stephen Nold CEO, Founder MeetingTechOnline Shawn Pierce Senior Vice President Hanley Wood
  • 2. Thanks to the Sponsors
  • 3. Before we start…
  • 4. Chat Live with us on Twitter
  • 5. Market using Social Media
  • 6. Tool Choices
  • 7. The Tools
  • 8. The Tool Suite
  • 9. Social Media Layers
  • 10. Platforms
  • 11. 2 nd Tier Applications
  • 12. Aggregators
  • 13. The Tools
  • 14. Purpose Driven Community
  • 15. Message
  • 16.
    • MeetingTechOnline
    • Free Tech Educational Webinar series
    • Tradeshow Week, Event Tech Blog
    • BlogWorld
    • David Meerman Scott Case Studies
    • MTO Summit UK , June 24-25
    • MTO Summit San Francisco , October 21-22
    Additional Information
  • 17. Thanks For Watching
    • For more information on Stephen and MeetingTechOnline
      • [email_address]
      • http://www.meetingtechonline.com
      • @stepnold (twitter)
    • For more information on Shawn Pierce and Hanley Wood
      • [email_address]
      • http://www .hanleywood. com
    • Webinar Replay – in 24 hours
      • http://www.mtosummit.com/techwebinar