Plant the seed and water it<br />Tarsus Online Media<br />The “Great Marketing Shift” <br />Implications and Opportunities...
Thanks to the Sponsors<br />
Chat Live with us on Twitter<br />
Goals of presentation<br />Tarsus Online Media<br />
How to cause the reaction<br />Key ingredients assembling (at the right time)<br />Tarsus Online Media<br />Water<br />Hea...
Ingredient #1: the shift<br />Tarsus Online Media<br />“Push” marketing is unsustainable<br />
Ingredient #1: the shift<br />Tarsus Online Media<br />Why is this shift happening?<br />
Ingredient #1: the shift<br />Tarsus Online Media<br />Watering the seed<br />Don’t be afraid, this is a really good thing...
Ingredient #1: the shift<br />What does “the shift” have to do with a pregnant woman?<br />Tarsus Online Media<br />Welcom...
Marketing Shift: opportunity<br />Tarsus Online Media<br />Sellers want to follow the conversation of buyers<br />So stron...
Marketing Shift: opportunity<br />Tarsus Online Media<br />Light the match, fan the flame: Leverage “Wikinomics” and “mass...
Event Marketing: Example #1<br />Tarsus Online Media<br />Specific Example: Bring this to the ground – event marketing<br />
Event Marketing: Example #1<br />Tarsus Online Media<br />ACTION:  Created a conversation and buzz on the net<br />RESULT:...
Ingredient #2:  Heat<br />Tarsus Online Media<br />Ingredient #2 Heat<br />Barriers to entry gone:<br />Take the conversat...
Ingredient #3:  Is your plumbing ready?<br />Tarsus Online Media<br />Ingredient #3: Plumbing<br />Will you hide from the ...
MeetingTechOnline<br />TSNN – the ultimate resource guide<br />Free Tech Educational Webinar series<br />Tradeshow Week Ev...
For more information on Stephen and MeetingTechOnline<br /><ul><li>stephen@advontech.com
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The Great Marketing Shift

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Implications and Opportunities for Events

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The Great Marketing Shift

  1. 1. Plant the seed and water it<br />Tarsus Online Media<br />The “Great Marketing Shift” <br />Implications and Opportunities for Events<br />Stephen Nold, President, MeetingTechOnline, MTO Summit<br />R.D. Whitney, CEO Tarsus Online Media USA<br />MeetingTechOnline Tech Webinar Series, Aug 20th, 2009<br />
  2. 2. Thanks to the Sponsors<br />
  3. 3. Chat Live with us on Twitter<br />
  4. 4. Goals of presentation<br />Tarsus Online Media<br />
  5. 5. How to cause the reaction<br />Key ingredients assembling (at the right time)<br />Tarsus Online Media<br />Water<br />Heat<br />Plumbing<br />
  6. 6. Ingredient #1: the shift<br />Tarsus Online Media<br />“Push” marketing is unsustainable<br />
  7. 7. Ingredient #1: the shift<br />Tarsus Online Media<br />Why is this shift happening?<br />
  8. 8. Ingredient #1: the shift<br />Tarsus Online Media<br />Watering the seed<br />Don’t be afraid, this is a really good thing!<br />
  9. 9. Ingredient #1: the shift<br />What does “the shift” have to do with a pregnant woman?<br />Tarsus Online Media<br />Welcome to a “search centric” world<br />How buyers and sellers connect<br />
  10. 10. Marketing Shift: opportunity<br />Tarsus Online Media<br />Sellers want to follow the conversation of buyers<br />So strong is this trend that Intel is shifting marketing spend to follow the conversation. In fact, they are even creating their own social networks and advertising on it.<br />
  11. 11. Marketing Shift: opportunity<br />Tarsus Online Media<br />Light the match, fan the flame: Leverage “Wikinomics” and “mass collaboration”<br />+<br />=<br />
  12. 12. Event Marketing: Example #1<br />Tarsus Online Media<br />Specific Example: Bring this to the ground – event marketing<br />
  13. 13. Event Marketing: Example #1<br />Tarsus Online Media<br />ACTION: Created a conversation and buzz on the net<br />RESULT: News is all over the search engines<br />
  14. 14. Ingredient #2: Heat<br />Tarsus Online Media<br />Ingredient #2 Heat<br />Barriers to entry gone:<br />Take the conversation back to the office and online<br />
  15. 15. Ingredient #3: Is your plumbing ready?<br />Tarsus Online Media<br />Ingredient #3: Plumbing<br />Will you hide from the “shift” or evolve and thrive BECAUSE of it?<br />Link to me (any my 4000 level 1 connections):<br />-- RD Whitneywww.linkedin.com/in/rdwhitneyCEO, Tarsus Online MediaTarsus Group plcwww.Tarsus.comEmail: rwhitney@tarsus.comPhone: 603.925.1160<br />
  16. 16. MeetingTechOnline<br />TSNN – the ultimate resource guide<br />Free Tech Educational Webinar series<br />Tradeshow Week Event Tech Blog<br />BlogWorld<br />David Meerman Scott Case Studies<br />MTO Summit San Francisco, October 21-22<br />Additional Resources<br />
  17. 17. For more information on Stephen and MeetingTechOnline<br /><ul><li>stephen@advontech.com
  18. 18. http://www.meetingtechonline.com
  19. 19. @stepnold (twitter)</li></ul>For more information on R.D. Whitney and TSNN<br /><ul><li>rwhitney@tarsus.com
  20. 20. http://www.tsnn.com/</li></ul>Webinar Replay – in 24 hours<br /><ul><li>http://www.mtosummit.com/techwebinar</li>

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