Social Networking For Associations Handout Final
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Social Networking For Associations Handout Final Social Networking For Associations Handout Final Document Transcript

  • 9/28/08
 Integra@ng
Social
Networking
in
 Your
Associa@on
 Presented
by:
 Stephen
Nold
 13033
Pond
Springs
Road,
Suite
203
 Aus@n,
Texas

78717
 512.310.0628
 stephen@advontech.com
 www.mee@ngtechonline.com
 www.stephennold.com
 9/28/08
 Social
Networking
for
Associa@ons
 1
 Topics
 •  Defini@on
of
Social
Networking
 •  Impact
on
Associa@ons
and
Events:
Real
World
 Examples
 •  ROI
considera@ons:

Is
it
@me
for
your
 organiza@on?
 •  Deploying
Social
Networking:
Three
Key
 Factors
 •  Resources
 9/28/08
 Social
Networking
for
Associa@ons
 2
 Defini@on
 •  Focus
on
building
online
communi@es
around
 shared
interests
 •  Example
–
Google
Groups
cycling
team
 •  In
Context
–
Bigger
framework
is
Social
Media
 9/28/08
 Social
Networking
for
Associa@ons
 3
 1

  • 9/28/08
 Categories
of
Social
Media
 •  Social
Networking
 •  Blogs
 •  Photo
 •  Wiki
 •  Podcas@ng
 •  Bookmarking
 •  RSS
Feeds
 •  Aggregators
 •  Widgets
 9/28/08
 Social
Networking
for
Associa@ons
 4
 Associa@on
Applica@on
 •  Tradeshow
industry
tools
for
Social
 Networking
has
been
around
for
20+
years
 •  Sizzle
a`er
Virtual
Tradeshows
bust
 –  RFID
 –  Networking
 •  Addresses
the
customer
(exhibitor)

 sales
cycle
 9/28/08
 Social
Networking
for
Associa@ons
 5
 Industry
Suppliers
 •  IntroNetworks
 •  a2zInc.
 •  BDMetrics
 •  LeverageSo`ware
 •  eXtremeNetworking
 •  MatchEvents
 •  IndustryConnect
–
content
genera@on
for
 exhibitors
 •  TSNN
–
video
produc@on
 •  Quo@ent
 9/28/08
 Social
Networking
for
Associa@ons
 6
 2

  • 9/28/08
 Impact
on
Associa@ons
and
Events:
 Real
World
Examples
 9/28/08
 Social
Networking
for
Associa@ons
 7
 ROI
considera@ons

 •  Two
immediate
applica@ons
of
social
networking
 –  Enhancing
Associa@on
member
community
 –  Exhibitor
Tradeshow
sales
cycle
 •  Who
is
foo@ng
the
bill?
 •  Change
ROI
Equa@on
into
TCO
 •  Social
Media
can
be
about
Awareness,
Visibility
 and
promo@ng
your
message
 •  Can
also
be
directly
@ed
to
revenue

 streams
 –  Hanley
Wood
–
Increased
sponsorship
sales
 9/28/08
 Social
Networking
for
Associa@ons
 8
 Three
Keys
   Be
strategic
 Approach
all
new
solu@ons
in
strategic
 framework
–
resist
tac@cal
solu@ons
   Conduct
the
research
   Evolve
 Challenge
your
organiza@on
and
your
 members
to
embrace
and
adopt

 9/28/08
 Social
Networking
for
Associa@ons
 9
 3

  • 9/28/08
 Resources
 •  IAEE
expo
expo
eMERGE
Technology
track

 •  Mee@ngTechOnline.com
 •  MPI
wiki
 •  MPI
and
PCMA
LinkedIn
and
FaceBook
 •  Mee@ngTechOnline
Summit
2008
 •  PageFlakes
 •  Quo@ent
 •  Tradeshow
Week
Event
Tech
blog
 9/28/08
 Social
Networking
for
Associa@ons
 10
 4