Social Media Marketing Tactics

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A premier technology educational event about innovation and social media solutions. …

A premier technology educational event about innovation and social media solutions.

The MPI Sacramento/Sierra Nevada Chapter Meeting connects the users of exhibition and event technology with the brightest minds, hottest ideas, and most valuable tools. It is for event professionals who have experiences to share and a passion for learning the hot new thing, lessons from failures, innovations and inspirations, and the practical applications of all of the above.

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  • 1. Hands On Tactics For Social Media Marketing
    Tuesday, November 16, 2009
    by
    Stephen Nold
    PresidentAdvon Technologies
    Prepared For
    MPI Sacramento/Sierra Nevada Chapter Meeting
  • 2. What we will cover
    The value of the five most useful social media tools
    Specific examples and results on how each tool can impact sales and marketing reach
    Understand the appeal of each tool to varying industry segments and user profiles
    The ability to discern between the hype and truth on these solutions
  • 3. Agenda
    Game Plan
    Implementation Tactics
    LinkedIn, FaceBook and Twitter Basics
    YouTube and Blogs
    Resources
  • 4. Social Media Game Plan
    Establish a Community Manager
    Playbook for all Stakeholders
    Community members
    Staff
    Opinion ‘generals
    Make rules clear and accessible
    Conduct research
  • 5. Designing a Hub
    Central point landing page
    Call to Action
    Multiple hooks and lures
  • 6. Designing a Hub
    Develop Social Media connections:
    LinkedIn Groups and Events
    Facebook Fan Pages
    LinkedIn
    Twitter Page and Lists
    Blogs
    YouTube
    Webinars
    Other??
  • 7. Designing a Hub
    Promote Landing page
    Define Generals
    Marketing and management committees
    Exhibitors
    Share with ‘army’ of advocates
    Event website
    Prospect lists
    Registered attendees
    Monitor groups, participate in conversations
  • 8. Facebook / LinkedIn
    Onsite
    Answering questions within groups
    Post pictures from the show
    Post-show
    Report on measurables
    Number of “connections”
    Number of comments/posts on wall
    Final report results of discussions
    Post additional pictures from the show
  • 9. YouTube
    Pre-show
    Post abbreviated versions of the show video
    Solicit past attendees and exhibitors to post their videos from previous shows
    Onsite
    Visit exhibitors ask for video on their new products
    Record/post testimonials
    Record highlights from the show – Action Shots
  • 10. Twitter
    Pre-Show
    Two messages a week starting six months before the show
    Generate followers by promoting Twitter account through:
    Show Website
    Email promotions
    Onsite
    Send five to ten messages a day during show hours
    Post-show
    Send twenty messages
    Report on measurables
    Number of followers
    Number of @ replies received
    Number of visits to promotion Web page
  • 11. Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps
  • 12. Immediate Action Steps
    Register Accounts! Careful of who you attach the accounts to and don’t forget Hootsuite
    Buy a Flip Camera
    Add Social Media option for “How You Heard of Show”
    Designate onsite “Social Media” person or team
    Find the bloggers
    Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps
  • 13. Copy of this presentation at www.slideshare.com: Search Stephen Nold
    LinkedIn:    http://www.linkedin.com/in/stephennold
    Twitter: @stepnold
    Facebook: http://www.facebook.com/stephen.nold
    Webinars
    • MTO Tech Educational Webinar series: www.mtosummit.com/webinar
    Blogs
    • Tradeshow Week, Event Techwww.tradeshowweek.com/blog/stephennold
    • 14. Socialnomics – Social Media Blog
    • 15. Chris Brogan
    Resources