Social Media Marketing Tactics


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Social Media Marketing Tactics

  1. 1. Hands On Tactics For Social Media Marketing<br />Tuesday, November 16, 2009<br />by<br />Stephen Nold <br />PresidentAdvon Technologies<br />Prepared For<br />MPI Sacramento/Sierra Nevada Chapter Meeting <br />
  2. 2. What we will cover<br />The value of the five most useful social media tools <br />Specific examples and results on how each tool can impact sales and marketing reach<br />Understand the appeal of each tool to varying industry segments and user profiles<br />The ability to discern between the hype and truth on these solutions<br />
  3. 3. Agenda<br />Game Plan<br />Implementation Tactics<br />LinkedIn, FaceBook and Twitter Basics<br />YouTube and Blogs<br />Resources<br />
  4. 4. Social Media Game Plan<br />Establish a Community Manager<br />Playbook for all Stakeholders<br />Community members<br />Staff<br />Opinion ‘generals<br />Make rules clear and accessible<br />Conduct research<br />
  5. 5. Designing a Hub<br />Central point landing page<br />Call to Action<br />Multiple hooks and lures<br />
  6. 6. Designing a Hub<br />Develop Social Media connections:<br />LinkedIn Groups and Events<br />Facebook Fan Pages <br />LinkedIn<br />Twitter Page and Lists<br />Blogs<br />YouTube<br />Webinars<br />Other??<br />
  7. 7. Designing a Hub<br />Promote Landing page<br />Define Generals<br />Marketing and management committees<br />Exhibitors<br />Share with ‘army’ of advocates<br />Event website<br />Prospect lists<br />Registered attendees<br />Monitor groups, participate in conversations<br />
  8. 8. Facebook / LinkedIn<br />Onsite<br />Answering questions within groups<br />Post pictures from the show<br />Post-show<br />Report on measurables<br />Number of “connections”<br />Number of comments/posts on wall<br />Final report results of discussions<br />Post additional pictures from the show<br />
  9. 9. YouTube<br />Pre-show<br />Post abbreviated versions of the show video<br />Solicit past attendees and exhibitors to post their videos from previous shows<br />Onsite<br />Visit exhibitors ask for video on their new products<br />Record/post testimonials<br />Record highlights from the show – Action Shots<br />
  10. 10. Twitter<br />Pre-Show<br />Two messages a week starting six months before the show<br />Generate followers by promoting Twitter account through:<br />Show Website<br />Email promotions<br />Onsite<br />Send five to ten messages a day during show hours<br />Post-show<br />Send twenty messages<br />Report on measurables<br />Number of followers<br />Number of @ replies received<br />Number of visits to promotion Web page<br />
  11. 11. Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps<br />
  12. 12. Immediate Action Steps<br />Register Accounts! Careful of who you attach the accounts to and don’t forget Hootsuite<br />Buy a Flip Camera<br />Add Social Media option for “How You Heard of Show”<br />Designate onsite “Social Media” person or team<br />Find the bloggers<br />Research Results Getting Buy-in Implementation Tactics What’s Working Top Five Immediate Steps<br />
  13. 13. Copy of this presentation at Search Stephen Nold<br />LinkedIn:<br />Twitter: @stepnold<br />Facebook:<br />Webinars<br /><ul><li>MTO Tech Educational Webinar series:</li></ul>Blogs<br /><ul><li>Tradeshow Week, Event
  14. 14. Socialnomics – Social Media Blog
  15. 15. Chris Brogan</li></ul>Resources<br />