What if Social Media Dramatically Changes Events and Exhibitions...Tomorrow?
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What if Social Media Dramatically Changes Events and Exhibitions...Tomorrow?

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Jason McGraw with InfoComm and Stephen Nold with MTO Summit discusses how leading events and trade shows are using social media to improve the design and development of communities. Wanting attendees ...

Jason McGraw with InfoComm and Stephen Nold with MTO Summit discusses how leading events and trade shows are using social media to improve the design and development of communities. Wanting attendees to have more dialog and engagement using these social media tools, InfoComm seeks to create networking tools and to extend their marketing reach beyond the direct marketing already in play. In lieu of traditional surveys and focus groups, which take time for response, social media gives InfoComm more immediate relevant information. Learn how to improve attendee recruitment and member loyalty through the use of these tools.

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  • Before we start…Range of expertiseSocial media definitionQuestions via GoToWebinar and TwitterDefine social media/social media tools. Webinars? Blogs? What other solutions are we talking about?
  • Social media are/is Three components:Content = information, dialogue or entertainmentMedia = toolSocial interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).Integrates technology, social interaction, and the delivery of words, pictures, video and audio.Part of a comprehensive marketing mixToolsAn ApproachIt is zillions of conversations that people are having…online…24/7…right now!

What if Social Media Dramatically Changes Events and Exhibitions...Tomorrow? What if Social Media Dramatically Changes Events and Exhibitions...Tomorrow? Presentation Transcript

  • What if Social Media Dramatically Changes Events and Exhibitions…Tomorrow?
    “MTO Tech Webinar Series"
    by
    Stephen Nold
    PresidentAdvon Technologies
    And
    Jason McGraw Sr. V.P. of Expositions InfoComm International
  • Thanks to our Sponsors
    Thanks to our Sponsors
  • Chat Live with us on Twitter
  • Sir Martin Sorrell
    WSJ: WPP Chief Tempers Hopes for Ad Upturn Sept. 22, 2009
    WPP PLC, world's largest communications company
    Profit for the first half of 2009 plunge by almost 50%.
    “We describe the recession as L-shaped, which implies that it will never go back to where it was before….I doubt free-to-air television or, in particular, newspapers and magazines, will ever be the same again.”
  • Social media
    But, are
    customers
    Yes -
    ing?
    I
    listen-
    Great!
    think
    are
    they
    Content/Conversation
    Social interface
    Media/Tools
    Integrates technology, social interaction, and the delivery of words, pictures, video and audio.
  • InfoComm International
    • 70 year old trade association, 5,000+ member companies, 70+ countries
    • Representing the professional audiovisual communications industry
    • Annual InfoComm Show, TSW 50 2009 Show Stats (Orlando):
    • 29,222 total attendance, All 50 U.S. states, 90 countries
    • Largest attendance ever on East Coast
    • 70% commercial attendees,30% end-user buyers
    • 832 exhibitors
    • 446,000 n.s.f. of exhibits, special events, demo space
  • InfoComm Results
    • We’ve taken the plunge and are just starting to swim
    • Launched groups on social sites Jan. ’09 prior to Jun. ’09 Show
    • Twitter 600+ followers
    • Linked In 1,400+ members
    • Facebook 980+ members
    • YouTube 2,200 channel views
    • Pushed out Show’s free pass codes
    • With 100 redeemed on Linked In, most effective
  • InfoComm Results
    • Word of mouth referrals from reg site = 600
    • Added A2Z’s ChirpE Mobile platform two weeks prior to Show = 570+ users during Show
    • InfoComm proprietary eCommunity groups = over 2,300 subscribers
    • Given limited investment and minimal marketing, modest results to date
    • Exponential growth predicted for 2010 show cycle
  • Intangible Value of Social Media
    • Interactive engagement of your audience/prospects
    • Extension of face-to-face relationships, builds trust
    • Reach people you don’t even know
    • Get real time feedback on campaigns, issues
    • Conduct market research
    • Harness comments/testimonials to generate sales
    • Additional press/media coverage
    • New business opportunities will find you
    • Move from being the “voice” of your industry to a “conversation” with your industry
  • InfoComm Resources
    Dedicated Staff E-Community Manager
    Subject Matter Experts
    • Tap Adjunct Faculty and Staff to Blog
    • Leverage Thought Leaders
    Forum leaders, “ask an expert”
    Blog, reply, post comments
    Authenticity
    Leverage, repurpose existing content
    • Edit (condense) for the web
    Build social media right into marketing plan from the beginning
    Test the waters – try out various platforms to see which ones work for you
  • Lose Control
    Transparency – what level of info will you share?
    Subject Matter Expert – knowledge broker
    Allow others not under your control to speak for your organization?
    Next Wave of Word of Mouth Referrals
    Global prospects, variety of qualifications
    Concerns/Issues
    Are you willing to take good comments with the bad?
    How will you deal with negative comments in a public forum?
    Proactive – constant monitoring
  • Webinars
    • MTO Tech Educational Webinar series
    Blogs
    • Tradeshow Week, Event Tech
    • Socialnomics – Social Media Blog
    • Chris Brogan
    Events
    • MTO Summit San Francisco, October 21-22
    • IAEE Expo Expo in Atlanta, December 9-11
    Books
    • Socialnomics
    • Trust Agents
    Websites
    • MeetingTechOnline.com
    Webinar Resources
  • Questions and Answers
    To contact Stephen Nold and MeetingTechOnlinestephen@advontech.comLinkedIn:    http://www.linkedin.com/in/stephennoldTwitter: @stepnoldFacebook: http://www.facebook.com/stephen.noldwww.tradeshowweek.com/blog/stephennold512.310.0628
    For more information on Jason McGraw and InfoComm Internationaljmcgraw@infocomm.orghttp://www.infocomm.org.