SISO Virtual Events Panel
by Stephen Nold, President at SCN Partners on Aug 10, 2010
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Virtual Events: Friend or Foe? Are they here today and gone tomorrow, or ARE THEY HERE TO STAY? Are Virtual Events value or value added? Will virtual events become an integral part of the show ...
Virtual Events: Friend or Foe? Are they here today and gone tomorrow, or ARE THEY HERE TO STAY? Are Virtual Events value or value added? Will virtual events become an integral part of the show organizers marketing strategies to extend their event brand? What are “best practices” in adopting and executing these tools?
Whether your organization wants to enhance current physical events or produce an independent virtual platform for recurring online communities, this session is for you. Our panel of virtual trade show veterans will discuss the dos and don’ts of the virtual space including best practices and tips for producing a virtual solution that will connect, inform and engage your online community. This information-packed session will answer your questions as to how to optimize content for online consumption, measure participation and provide education. You will take away:
• The disruption model of virtual events to shows • Efficiencies of social media tools to promote virtual
event relationships • Examples of real world successes with these solutions
Moderator: Stephen Nold, President, Tarsus Advon
Panelists: RD Whitney, CEO,Tarsus Online Media, Tarsus Group plc Carrie Quinn Brown, Marketing Manager, Red 7 Media Robert Rosenbloom, President and CEO, PlatformQ
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