Opening Session: 2010 - The Year of Execution, by Dax Callner

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One of the biggest grievances of show producers and event managers is the continued push of social media basics. Enough of the baby steps! Now is the time to build on the basics to execute digital strategies that yield tangible results. Enough talking – it's time to focus on the realities and the ROI of social marketing.

Dax Callner discusses today's realities and a vision for what's around the corner, focusing on how to convert visitors and web traffic into attendees and exhibitors. He'll be sharing case studies from Dell, American Express and other top brands.

Published in: Business, Technology
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Opening Session: 2010 - The Year of Execution, by Dax Callner

  1. 1. 2010 – The Year of Execution Dax Callner VP, Senior Strategist Momentum Worldwide
  2. 2. How did I get here?
  3. 3. People live in the physical world but increasingly interact digitally
  4. 4. Technology It’s Time to Execute
  5. 5. SOCIAL MEDIA!!!
  6. 6. SOCIAL MEDIA!!! The World’s Oldest Marketing Strategy
  7. 7. The Death of Digital
  8. 8. TODAY’S THEME
  9. 9. BE HUMAN BEINGS
  10. 10. Technology + Trade shows = ?
  11. 11. Finally….Virtual Events!!!
  12. 12. Finally….Virtual Events!!! (not)
  13. 13. Finally….Virtual Events!!! (not yet)
  14. 14. TODAY’S THEME
  15. 15. TODAY’S THEME Is not…
  16. 16. TODAY’S THEME …be innovative
  17. 17. Use Today’s Tools
  18. 18. Friends Family Colleagues You
  19. 19. Friends Family Colleagues You
  20. 20. #
  21. 21. Who should run Social Media? • Marketing? • PR? • Sales? • Executives? • The Web team?
  22. 22. Answer: EVERYONE
  23. 23. Execs Sales •Demonstrate capabilities and capture qualified leads •Build customer / prospect relationships Marketing •Communicate key messages •Communicate product benefits •Capture VOC & business intelligence Sales & marketing intersect at face-to-face interactions with customers, prospects and partners Event Roles Web PR
  24. 24. DIGITAL MEDIA IS DEAD!!!
  25. 25. DIGITAL MEDIA IS DEAD!!! But Social Marketing lives forever
  26. 26. It’s not about interactive…
  27. 27. It’s not about interactive… It’s about interaction
  28. 28. Everyone is responsible for delivering valued interactions
  29. 29. TODAY’S THEME
  30. 30. ADD VALUE
  31. 31. +
  32. 32. TODAY’S THEME
  33. 33. BE CREATIVE
  34. 34. B2B Creativity?
  35. 35. Sounds $$$!
  36. 36. Getting Creative… • Connect to the brand • Understand audiences • Add outside influences • Don’t be an idea killer • Develop a plan (but be flexible)
  37. 37. IN CLOSING… • Be Human • Add Value • Be Creative
  38. 38. HAVE FUN!
  39. 39. Thank You Dax Callner daxcallner@momentumww.com Twitter.com/daxdax Facebook.com/daxdax

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