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Navigating The Tech Maze
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Navigating The Tech Maze

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  • Moore’s law apply – small organization lag behind but can gain efficiencies from new tools – competitive edge is possible
    Example Online Registration
  • Tradeshow or event may have multiple audiences – technology impacts all stakeholders
    better communications, introductions, increase networking, time management, making people smarter
    effciencies in spending time
    This is the approach that results in enhance audience experiences
  • Screens – flat, HD, miniature
  • Transcript

    • 1. Navigating the Maze: Navigating the Maze:  How to research and select the correct technology How to research and select the correct technology Stephen Nold President Advon Technologies Jeff Rasco President AttendeeMangement Inc.
    • 2. Transformation  Innovation is evolving tradeshow tools to the overall benefit of the tradeshow industry.  Small organizations  Snail pace to adopt the latest solutions?  Challenge just researching the tools  Efficient operations for small organizations can result from new tools  Adopting technology to stay ahead of competition.
    • 3. Technology AdoptionTechnology Adoption Life CycleLife Cycle Geoffrey A. MooreGeoffrey A. Moore Crossing the ChasmCrossing the Chasm
    • 4. What can Technology do?  Increase operational agility  Redesign business processes  Enhance audience experiences  Requirements  changes in attitudes  understanding of organizational business processes.
    • 5. Searching for Solutions?  Consultants  MeetingTechOnline  Industry Education  IAEE E2 eMERGE and Expo Expo  EIBTM  ASAE Springtime  Articles/White Papers
    • 6. Eight Impacting Innovations  Web 2.0  Microsoft Surface  WiFi  Mobile Phone Applications  VoIP  Screens  RFID  APEX
    • 7. Four Technology Trends  Dashboard integration  Event matchmaking  Online Communities  Streaming Video
    • 8. Best practices: vendor review and selection  Research  Internal and External  Organization Technical Requirements  Trends  Unbiased peers/advisors  RFP  Vendor recommendations  References
    • 9. Case Studies  Large association seeks registration and event management tool  Oil and gas association seeks to solve data gap  Beauty Health association integrates show systems  Marie Blackie, DMIA
    • 10. Best practices: implementing/executing new tradeshow tools  Technology Migration Plan  Resource Allocation  Training  Consultants  Stakeholder Ownership
    • 11. Approaches for Value Measurements  ROI calculator – Sandy Angus, former IAEE chairman  Business Process Valuation  Common financial metrics  Payback Period (PP)  Net Present Value (NPV)  Internal Rate of Return (IRR)
    • 12. Approaches for Value Measurements  Standard ROI calculation  ROI% = (total benefits – total costs)/total costs * 100
    • 13. Links  Tradeshow Week www.tradeshowweek.com  ExpoWeb Hot Contractor Technologies  MeetingTechOnline www.meetingtechonline.com  Corbin Ball www.corbinball.com Twelve Technology Trends in the Meetings and Events Market

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