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National Association of Consumer Shows

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NACS Webinar: Using Social Media for Consumer Shows …

NACS Webinar: Using Social Media for Consumer Shows
By now you’ve heard all about social media. You understand all the reasons you should be using it to market your shows. You even have all your accounts set up on the various platforms. Now what? Stephen Nold, President of Tarsus Advon, will present strategies for getting started with the various social media platforms, and give some tips on what you should be updating your sites with, how often to update your sites, and what types of content you should and shouldn’t be using. Then he will answer any questions you may have from the audience.

Published in: Technology, Business

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  • Anything not covered that should be covered?Twitter feed – tweetchat for #MTOSummit
  • CommunitiesConversationsConnectionsContentAll OnlineWhat does Social Media mean to the Public or Consumer shows?A new form of Marketing your event or organizationAudience + exhibitors + press + speakers + experts = found in online communities
  • More personal for most connectionsPrivacy concernsVisual – pictures, pictures, picturesNot conducive for brand promotionTool bar can be inserted into web assets
  • WHAT IS LINKEDIN?SCN: 25 – 500+Way to find and reach contacts through introductions and discussionsLinkedIn GroupsComes directly into Inbox
  • WHAT IS TWITTER?140 character messagingFollow Me – Follow youReTweet broadcastingVery viral
  • Leverage Community & Network to Achieve GoalsRecruit attendeesGrow communityEnhance networkingIncrease brand awarenessRecruit exhibitorsCreate value for exhibitorsGenerate event buzzDrive online commerceSupplement current marketing effortsConduct researchProvide online event connectivityManage reputation
  • Four Pillars of Social Media PlaybookBuild Infrastructure and Online PresenceGrow Your Online CommunityLeverage Community to Achieve GoalsMonitor Performance Toward Goals
  • Transcript

    • 1. Using Social Media for Consumer Shows
    • 2. Agenda
      Social media platforms
      Strategies for getting started
      Tips on updating
      Content
      Questions
    • 3. Tools for Techies
      Facebook
      LinkedIn
      Twitter
      Blogs
      Videos
      Mobile Devices
    • 4. Facebook
    • 5. Facebook
    • 6. LinkedIn
    • 7. LinkedIn
    • 8. LinkedIn
    • 9. Twitter
    • 10. Twitter
    • 11. Storytelling for Shows
      Stories = Creative Content
      Social Media = Distribution
      Industry Customers & Prospects = Community
      Tangible Results = Butts in Seats or Exhibitor Recruitment
    • 12. Chris Brogan
    • 13. Blogs
      YOUR organization’s messages
      Heavy promotion allowed
      Need to capture attention
      Gain community participation through comments & discussions
      Great place to launch brand generals and advocates
    • 14. Leverage Community & Network to Achieve Goals
      Recruit attendees
      Grow community
      Enhance networking
      Increase brand awareness
      Recruit exhibitors
      Create value for exhibitors
      Generate event buzz
      Drive online commerce
      Supplement current marketing efforts
      Conduct research
      Provide online event connectivity
      Manage reputation
    • 15. Four Pillars of Social Media Playbook
      Build Infrastructure and Online Presence
      Grow Your Online Community
      Leverage Community to Achieve Goals
      Monitor Performance Toward Goals
    • 16. Tips and Tricks
    • 17. Resources
      MTO Summit ChicagoMarch 21-22 | www.mtosummit.com
      MeetingTechOnline Buyers Guide Serieshttp://budurl.com/MobileappGuideOnline
      TSNNwww.tsnn.com
      MeetingTechOnlinewww.meetingtechonline.com
    • 18. Contact
      Stephen NoldTarsus Advon512.310.0628512.789.1603 cellstephen@tsnn.com
      Presentation on Slideshare.net  
    • 19. Blog Roll Call
      Chris Broganwww.chrisbrogan.com
      Michelle Brunohttp://forkintheroadblog.com/tag/michelle-bruno/
      Rachel Wimberlywww.tsnn.com
      Experient Event Industry Bloghttp://blog.experient-inc.com/