National Association of Consumer Shows
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National Association of Consumer Shows

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NACS Webinar: Using Social Media for Consumer Shows ...

NACS Webinar: Using Social Media for Consumer Shows
By now you’ve heard all about social media. You understand all the reasons you should be using it to market your shows. You even have all your accounts set up on the various platforms. Now what? Stephen Nold, President of Tarsus Advon, will present strategies for getting started with the various social media platforms, and give some tips on what you should be updating your sites with, how often to update your sites, and what types of content you should and shouldn’t be using. Then he will answer any questions you may have from the audience.

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  • Anything not covered that should be covered?Twitter feed – tweetchat for #MTOSummit
  • CommunitiesConversationsConnectionsContentAll OnlineWhat does Social Media mean to the Public or Consumer shows?A new form of Marketing your event or organizationAudience + exhibitors + press + speakers + experts = found in online communities
  • More personal for most connectionsPrivacy concernsVisual – pictures, pictures, picturesNot conducive for brand promotionTool bar can be inserted into web assets
  • WHAT IS LINKEDIN?SCN: 25 – 500+Way to find and reach contacts through introductions and discussionsLinkedIn GroupsComes directly into Inbox
  • WHAT IS TWITTER?140 character messagingFollow Me – Follow youReTweet broadcastingVery viral
  • Leverage Community & Network to Achieve GoalsRecruit attendeesGrow communityEnhance networkingIncrease brand awarenessRecruit exhibitorsCreate value for exhibitorsGenerate event buzzDrive online commerceSupplement current marketing effortsConduct researchProvide online event connectivityManage reputation
  • Four Pillars of Social Media PlaybookBuild Infrastructure and Online PresenceGrow Your Online CommunityLeverage Community to Achieve GoalsMonitor Performance Toward Goals

National Association of Consumer Shows National Association of Consumer Shows Presentation Transcript

  • Using Social Media for Consumer Shows
  • Agenda
    Social media platforms
    Strategies for getting started
    Tips on updating
    Content
    Questions
  • Tools for Techies
    Facebook
    LinkedIn
    Twitter
    Blogs
    Videos
    Mobile Devices
  • Facebook
  • Facebook
  • LinkedIn
  • LinkedIn
  • LinkedIn
  • Twitter
  • Twitter
  • Storytelling for Shows
    Stories = Creative Content
    Social Media = Distribution
    Industry Customers & Prospects = Community
    Tangible Results = Butts in Seats or Exhibitor Recruitment
  • Chris Brogan
  • Blogs
    YOUR organization’s messages
    Heavy promotion allowed
    Need to capture attention
    Gain community participation through comments & discussions
    Great place to launch brand generals and advocates
  • Leverage Community & Network to Achieve Goals
    Recruit attendees
    Grow community
    Enhance networking
    Increase brand awareness
    Recruit exhibitors
    Create value for exhibitors
    Generate event buzz
    Drive online commerce
    Supplement current marketing efforts
    Conduct research
    Provide online event connectivity
    Manage reputation
  • Four Pillars of Social Media Playbook
    Build Infrastructure and Online Presence
    Grow Your Online Community
    Leverage Community to Achieve Goals
    Monitor Performance Toward Goals
  • Tips and Tricks
  • Resources
    MTO Summit ChicagoMarch 21-22 | www.mtosummit.com
    MeetingTechOnline Buyers Guide Serieshttp://budurl.com/MobileappGuideOnline
    TSNNwww.tsnn.com
    MeetingTechOnlinewww.meetingtechonline.com
  • Contact
    Stephen NoldTarsus Advon512.310.0628512.789.1603 cellstephen@tsnn.com
    Presentation on Slideshare.net  
  • Blog Roll Call
    Chris Broganwww.chrisbrogan.com
    Michelle Brunohttp://forkintheroadblog.com/tag/michelle-bruno/
    Rachel Wimberlywww.tsnn.com
    Experient Event Industry Bloghttp://blog.experient-inc.com/