MTO Summit UK Webinar With Stephen Nold June 2009

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MTO Summit UK Webinar With Stephen Nold June 2009

  1. 1. MTO Summit Webinar “How to Market your Event using Social Media" With Stephen Nold CEO, Founder MeetingTechOnline Arran Coole CEO ASP Events Wednesday, June 17, 9 a.m. CST
  2. 2. Thanks to the Sponsors
  3. 3. Before we start…
  4. 4. Chat Live with us on Twitter
  5. 5. Market using Social Media
  6. 6. Tool Choices • Most popular person’s party versus your own party
  7. 7. The Tools
  8. 8. Tool Aggregation
  9. 9. The Tools
  10. 10. Community
  11. 11. Community
  12. 12. Community • Community growth and participation results. • Budget realistic resources.
  13. 13. Purpose Driven Community
  14. 14. Community The world’s most successful online community?
  15. 15. World of Warcraft! The world’s most successful online community? • Subscribers pay $10-20 dollars a month • 10 million subscribers • Turnover in the region of $1.3 billion.
  16. 16. Seriously • Understand the audience • Provide extreme amounts of content • Multiple customisable levels of segmentation/communication • Guilds - Companies/Associations • Friends - Colleagues • Groups - Project teams • Live Chat/ Voice Chat/ Postal systems • Off game too – 60 million Google results • Use of third party comms tools
  17. 17. Message
  18. 18. Resources
  19. 19. Post Event
  20. 20. Additional Information • MeetingTechOnline • Free Tech Educational Webinar series • Tradeshow Week, Event Tech Blog • BlogWorld • David Meerman Scott Case Studies • MTO Summit UK, June 24-25 • MTO Summit San Francisco, October 21-22
  21. 21. Thanks For Watching For more information on Stephen and MeetingTechOnline • stephen@advontech.com • http://www.meetingtechonline.com • @stepnold (twitter) For more information on Arran and ASP Events • ajc@aspevents.com • http://www.aspevents.com • @aspevents (twitter) Webinar Replay – in 24 hours • http://www.mtosummit.com/smwebinar

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