MTO Summit UK Webinar With Stephen Nold June 2009

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  • 1. MTO Summit Webinar “How to Market your Event using Social Media" With Stephen Nold CEO, Founder MeetingTechOnline Arran Coole CEO ASP Events Wednesday, June 17, 9 a.m. CST
  • 2. Thanks to the Sponsors
  • 3. Before we start…
  • 4. Chat Live with us on Twitter
  • 5. Market using Social Media
  • 6. Tool Choices • Most popular person’s party versus your own party
  • 7. The Tools
  • 8. Tool Aggregation
  • 9. The Tools
  • 10. Community
  • 11. Community
  • 12. Community • Community growth and participation results. • Budget realistic resources.
  • 13. Purpose Driven Community
  • 14. Community The world’s most successful online community?
  • 15. World of Warcraft! The world’s most successful online community? • Subscribers pay $10-20 dollars a month • 10 million subscribers • Turnover in the region of $1.3 billion.
  • 16. Seriously • Understand the audience • Provide extreme amounts of content • Multiple customisable levels of segmentation/communication • Guilds - Companies/Associations • Friends - Colleagues • Groups - Project teams • Live Chat/ Voice Chat/ Postal systems • Off game too – 60 million Google results • Use of third party comms tools
  • 17. Message
  • 18. Resources
  • 19. Post Event
  • 20. Additional Information • MeetingTechOnline • Free Tech Educational Webinar series • Tradeshow Week, Event Tech Blog • BlogWorld • David Meerman Scott Case Studies • MTO Summit UK, June 24-25 • MTO Summit San Francisco, October 21-22
  • 21. Thanks For Watching For more information on Stephen and MeetingTechOnline • stephen@advontech.com • http://www.meetingtechonline.com • @stepnold (twitter) For more information on Arran and ASP Events • ajc@aspevents.com • http://www.aspevents.com • @aspevents (twitter) Webinar Replay – in 24 hours • http://www.mtosummit.com/smwebinar