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Key Factors in Making Your Virtual Event a Success creating a digital engagement strategy May 18, 2011  ASAE Conference Ce...
virtual event technology “ Virtual events are a critical communication channel for associations.”  Warwick Davies principa...
virtual event technology <ul><li>Defining virtual events </li></ul>why do virtual events work?
real-world examples  <ul><li>virtual event example  </li></ul><ul><li>organizers are using virtual technology  </li></ul>
creating/leveraging buzz  <ul><li>business and go-to-market strategies </li></ul>Twitter Facebook LinkedIn Blog Video
five virtual event enhancements  authentic embedded   advertising  registration experience tools   giveaways 1.  real 2.  ...
decision areas for virtual <ul><li>1.  in or out? </li></ul><ul><li>2.  revenue or recruitment  ? </li></ul><ul><li>3.  hy...
virtual models  <ul><li>three models: </li></ul><ul><ul><li>Full Featured </li></ul></ul><ul><ul><li>Self-serve </li></ul>...
develop virtual event design <ul><li>invite key stakeholders to participate during the design phase: IT, marketing manager...
why a virtual event? <ul><li>ways to build the business case for a virtual event program </li></ul>
<ul><li>Understand how to make virtual events more engaging experiences </li></ul>experiential
resources <ul><li>UBM Studios:  http://www.ubmstudios.com/resources.htm </li></ul><ul><li>EastVirtual TM  Event Workshop B...
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Key Factors in Making Your Virtual Event a Success: Creating a Digital Engagement Strategy

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Virtual event technology has dramatically improved over the past 18 months. In this session, participants will explore several business and go-to-market strategies for leveraging buzz from their events to a wider audience. Our speaker will share real-world examples of how organizers are using virtual technology to reach new audiences, generate new income streams and extend the life of their face-to-face events.

This session will help you to:

Identify five decision areas for your virtual event strategy
Explore three types of virtual models and how not to “lose your shirt”
Examine ways to build the business case for a virtual event program
Understand how to make virtual events more engaging experiences

Published in: Technology, Business
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  • defining virtual events &amp;quot;virtual tradeshow” presented at &amp;quot;ConventionView&amp;quot; by Alan Saperstein &amp; Randy Selman of Onstream Media in 1993 videotaping trade show exhibitors booths and then attaching the videos to HTML floor maps now a multimedia virtual tradeshow platform called MarketPlace365 in 2010
  • defining virtual events why virtual events work Visual improved Bandwidth natural conduit of show content explosion
  • virtual events PCMA Virtual Edge conference HIMMS UMB organizers are using virtual technology reach new audiences generate new income streams extend the life of their face-to-face events
  • Business and go-to-market strategies Twitter: Drive pre-event buzz by allowing audiences to respond to and view all tweets associated with a hashtag (attached to the virtual event, sponsor or exhibitor) within an event landing page Facebook: Update wall with event-related discussions LinkedIn: View existing connections on to drive peer-to-peer networking Blog: Cover event specific topics that might generate audience participation Video: Promote videos with the ability to invite people to a visual message
  • 1. authentic: use graphics and rich media to create virtual events that look &amp;quot;real.&amp;quot; 2. experience tools customer reviews , customer feedback , and virtual tours of the physical event 3. embedded advertising event video footage and product placements subtly weaves the sales message into the experience 4. giveaways are a prominent feature of live trade shows and conferences 5. registration for the live event at the virtual event
  • in or out? are you doing tech for tech sake? 2. revenue or recruitment ? what is the ROI? 3. hybrid, full feature or self serve? define the platform 4. yes or no? are a prominent feature of live trade shows and conferences 5. up or down for the live event at the virtual event
  • Transcript of "Key Factors in Making Your Virtual Event a Success: Creating a Digital Engagement Strategy"

    1. 1. Key Factors in Making Your Virtual Event a Success creating a digital engagement strategy May 18, 2011 ASAE Conference Center Washington, DC
    2. 2. virtual event technology “ Virtual events are a critical communication channel for associations.” Warwick Davies principal The Event Mechanic!
    3. 3. virtual event technology <ul><li>Defining virtual events </li></ul>why do virtual events work?
    4. 4. real-world examples <ul><li>virtual event example </li></ul><ul><li>organizers are using virtual technology </li></ul>
    5. 5. creating/leveraging buzz <ul><li>business and go-to-market strategies </li></ul>Twitter Facebook LinkedIn Blog Video
    6. 6. five virtual event enhancements authentic embedded advertising registration experience tools giveaways 1. real 2. reviews, feedback and virtual tours 3. weave the sales message into the experience 4. value add 5. compelling offer
    7. 7. decision areas for virtual <ul><li>1. in or out? </li></ul><ul><li>2. revenue or recruitment ? </li></ul><ul><li>3. hybrid, full feature or self serve? </li></ul><ul><li>4. yes or no? </li></ul><ul><li>5. up or down? </li></ul>“ Associations are looking for education on virtual events to help them reach new audiences, generate new income streams, and extend the life of their face-to-face events.” Bob James president The Mighty Copywriter
    8. 8. virtual models <ul><li>three models: </li></ul><ul><ul><li>Full Featured </li></ul></ul><ul><ul><li>Self-serve </li></ul></ul><ul><ul><li>Hybrid </li></ul></ul><ul><li>how not to “lose your shirt” </li></ul><ul><ul><li>design hybrid event as one event with two audiences ( Emilie Barta ) </li></ul></ul><ul><ul><li>have a solid strategy </li></ul></ul><ul><ul><li>adjust the logistics </li></ul></ul><ul><ul><li>invest into the right equipment </li></ul></ul><ul><ul><li>seek to involve experts </li></ul></ul>
    9. 9. develop virtual event design <ul><li>invite key stakeholders to participate during the design phase: IT, marketing manager, and executive sponsor. </li></ul><ul><ul><li>business objectives </li></ul></ul>technology knowledge of audience <ul><ul><li>budget </li></ul></ul><ul><ul><li>timeline </li></ul></ul><ul><ul><li>organization resources </li></ul></ul>
    10. 10. why a virtual event? <ul><li>ways to build the business case for a virtual event program </li></ul>
    11. 11. <ul><li>Understand how to make virtual events more engaging experiences </li></ul>experiential
    12. 12. resources <ul><li>UBM Studios: http://www.ubmstudios.com/resources.htm </li></ul><ul><li>EastVirtual TM Event Workshop Blog: http://eastvirtualeventworkshop.blogspot.com/ </li></ul><ul><li>TSNN Blogger Michelle Bruno Making Virtual Events More Effective As Marketing Channels for Live Events http://www.tsnn.com/news-blogs/making-virtual-events-more-effective-marketing-channels-live-events </li></ul>
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