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What if Social Media Dramatically Changes Everything…Today?<br />“How to Harness the Power of Social Media&quot;<br />Tues...
Experimenting<br />
Social Media<br />An umbrella term<br />Transforms one to many broadcasts into many to many conversations<br />Changes peo...
It is zillions of conversations that people are having…online…24/7…right now!<br />
Social Media is NOT<br />A single solution<br />The message or content<br />A media<br />Inbound marketing<br />Really tha...
    Three Parts<br />     But, are<br />MPI<br />     Yes - <br />ing?<br />     listen-<br />     I<br />    Great!<br />...
Comprehensive Marketing Mix<br />Traditional Marketing + New Media Marketing<br />
Sir Martin Sorrell<br />WPP 2009 Profit: plunge by 50%<br />
What Would You Do If?<br />…most people started using social media?<br />	3 out of 4 Americans use social technology<br />...
What IF?<br />…Social Media was creating a great marketing shift<br />…becoming the most successful way to promote your ev...
MPI Social Media Efficiency<br />Twitter Followers<br />http://twitter.com/MPIEvents<br />2,785 Followers<br />LinkedIn Gr...
LinkedIn Groups<br />Finance Club39,590 Financial services members<br />e-LEGAL11,192 Legal services members<br />Society ...
Success Stories<br /><ul><li>National Association of Broadcasters: 1,500 Registrations – top performing strategy
First-time attendees
Dell Computers: 1 million followers on twitter
$3 million in revenue
MTO Summit: 8% of audience
Twitter Recruitment
Walt Disney: 65,000 Happy Birthdays
Twitter Recruitment
Digital Thought: 20% of revenue
LinkedIn Recruitment of Suppliers and Attendees</li></li></ul><li>Secret Sauce<br />7 Steps To Start<br />Have a plan<br /...
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Harness The Power

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Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.

* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors

Published in: Technology, Business
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  • One of my passions…singing?Have never sang in front of an audience by myself…wife and mother do not think I can sing…no formal training…
  • Definition of Social Media
  • Social media are/is NOTInbound MarketingA single solutionA MediaThe message or content
  • Social media are/is Three components:Content = information, dialogue or entertainmentMedia = toolSocial interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).Integrates technology, social interaction, and the delivery of words, pictures, video and audio.
  • Transcript of "Harness The Power"

    1. 1. What if Social Media Dramatically Changes Everything…Today?<br />“How to Harness the Power of Social Media&quot;<br />Tuesday, November 16, 2009<br />Stephen Nold <br />PresidentAdvon Technologies<br />Prepared For<br />MPI Sacramento/Sierra Nevada Chapter Meeting<br />
    2. 2. Experimenting<br />
    3. 3. Social Media<br />An umbrella term<br />Transforms one to many broadcasts into many to many conversations<br />Changes people from content consumers into content producers <br />Shiny new toy<br />
    4. 4. It is zillions of conversations that people are having…online…24/7…right now!<br />
    5. 5. Social Media is NOT<br />A single solution<br />The message or content<br />A media<br />Inbound marketing<br />Really that new anymore<br />
    6. 6. Three Parts<br /> But, are<br />MPI<br /> Yes - <br />ing?<br /> listen-<br /> I<br /> Great!<br /> think<br /> is<br /> they<br />Content/Conversation<br />Communities<br />Media/Tools<br />
    7. 7. Comprehensive Marketing Mix<br />Traditional Marketing + New Media Marketing<br />
    8. 8. Sir Martin Sorrell<br />WPP 2009 Profit: plunge by 50%<br />
    9. 9. What Would You Do If?<br />…most people started using social media?<br /> 3 out of 4 Americans use social technology<br />Forrester: Growth of Social Technology, 2008<br /> 2/3 of the Global Internet population visits social networks<br />Nielson: Global Faces and Networked Places, 2009<br />…Social Media was used more than email?<br />Social Media is the #1 activity on the Web<br />Huffington Post: Social Networking Sites Overtake Porn As Internet&apos;s #1 Search, 10/2008<br />…meeting planners were already seeing success with Social Media?<br />…most people started using social media?<br />…Social Media was used more than email?<br />…meeting planners were already seeing success with Social Media?<br />
    10. 10. What IF?<br />…Social Media was creating a great marketing shift<br />…becoming the most successful way to promote your event<br />…dramatically changing the way organizations get business?<br />
    11. 11. MPI Social Media Efficiency<br />Twitter Followers<br />http://twitter.com/MPIEvents<br />2,785 Followers<br />LinkedIn Group<br />National Members: 6,630<br />Facebook Page<br />MPI Sacramento: 40 fans<br />
    12. 12.
    13. 13. LinkedIn Groups<br />Finance Club39,590 Financial services members<br />e-LEGAL11,192 Legal services members<br />Society for Marketing Professional Services1,513 Professional Services members <br />Media Professionals Worldwide54,949 Media members <br />
    14. 14. Success Stories<br /><ul><li>National Association of Broadcasters: 1,500 Registrations – top performing strategy
    15. 15. First-time attendees
    16. 16. Dell Computers: 1 million followers on twitter
    17. 17. $3 million in revenue
    18. 18. MTO Summit: 8% of audience
    19. 19. Twitter Recruitment
    20. 20. Walt Disney: 65,000 Happy Birthdays
    21. 21. Twitter Recruitment
    22. 22. Digital Thought: 20% of revenue
    23. 23. LinkedIn Recruitment of Suppliers and Attendees</li></li></ul><li>Secret Sauce<br />7 Steps To Start<br />Have a plan<br />Find where your customers are<br />Ask others what has worked for them<br />Participate in a community<br />Offer relevant and interesting content<br />Build relationships<br />Leverage the tools<br />Stephen Nold’s<br />Social Media<br />Sauce<br />XXX Fire Hot XXX<br />
    24. 24. Valuable<br /> Transforming<br /> Can be monetized<br />Hype and myths<br /> Still trying to figure out how to adopt…still in the Wild, Wild west stage…today…but not tomorrow<br /> No perfect answer<br />Conclusions<br />6Real Things About Social Media<br />
    25. 25. Copy of this presentation at www.slideshare.com: Search Stephen Nold<br />LinkedIn:    http://www.linkedin.com/in/stephennold<br />Twitter: @stepnold<br />Facebook: http://www.facebook.com/stephen.nold<br />Rick <br />Twitter: @blogworld<br />Email: rick@blogworldexpo.com<br />Facebook: http://www.facebook.com/rick.calvert<br />Webinars<br /><ul><li>MTO Tech Educational Webinar series: www.mtosummit.com/webinar</li></ul>Blogs<br /><ul><li>Tradeshow Week, Event Techwww.tradeshowweek.com/blog/stephennold
    26. 26. Socialnomics – Social Media Blog
    27. 27. Chris Brogan</li></ul>Resources<br />
    28. 28. Events<br /><ul><li>MTO Summit San Francisco, October 21-22
    29. 29. IAEE Expo Expo in Atlanta, December 9-11</li></ul>Books<br /><ul><li>Socialnomics
    30. 30. Trust Agents</li></ul>Resources<br />
    31. 31. Social Media SongI’ve Been Everywhere Man<br />
    32. 32. I was totin&apos; my pack along the social media track,<br />When ‘long came an email without any fact.“If you’re gonna be social, connect here Mack.”And so I linked to this group to see what it lacked.<br />They asked if I was trusted and started to probe.<br />And I said, &quot;Listen, I&apos;ve traveled every community on this here globe!” <br />
    33. 33. I&apos;ve been everywhere, man.I&apos;ve been everywhere, man.Crossed the internet bare, man.Breathed the media air, man.Social media - got my share, man.I&apos;ve been everywhere.<br />
    34. 34. I&apos;ve been to:Facebook, Myspace, LinkedIn, TwitterYouTube, Reddit, Blinklist, Flickr,Del.icio.us, Mashable, Dzone, Care2, Buzznet, Lipstick, Backflip, ClipclipFaces, Activerain, Slashdot, SacredHeartDealigg, Gather, Linkrollnow let’s start! <br />
    35. 35. I&apos;ve been everywhere, man.I&apos;ve been everywhere, man.Crossed the internet bare, man.Breathed media air, man.Social media - got my share, man.I&apos;ve been everywhere.<br />
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