Harness The Power

What if Social Media Dramatically Changes Everything…Today?
“How to Harness the Power of Social Media"
Tuesday, November 16, 2009
Stephen Nold
PresidentAdvon Technologies
Prepared For
MPI Sacramento/Sierra Nevada Chapter Meeting

Experimenting

Social Media
An umbrella term
Transforms one to many broadcasts into many to many conversations
Changes people from content consumers into content producers
Shiny new toy

It is zillions of conversations that people are having…online…24/7…right now!

Social Media is NOT
A single solution
The message or content
A media
Inbound marketing
Really that new anymore

Three Parts
But, are
MPI
Yes -
ing?
listen-
I
Great!
think
is
they
Content/Conversation
Communities
Media/Tools

Comprehensive Marketing Mix
Traditional Marketing + New Media Marketing

Sir Martin Sorrell
WPP 2009 Profit: plunge by 50%

What Would You Do If?
…most people started using social media?
3 out of 4 Americans use social technology
Forrester: Growth of Social Technology, 2008
2/3 of the Global Internet population visits social networks
Nielson: Global Faces and Networked Places, 2009
…Social Media was used more than email?
Social Media is the #1 activity on the Web
Huffington Post: Social Networking Sites Overtake Porn As Internet's #1 Search, 10/2008
…meeting planners were already seeing success with Social Media?
…most people started using social media?
…Social Media was used more than email?
…meeting planners were already seeing success with Social Media?

What IF?
…Social Media was creating a great marketing shift
…becoming the most successful way to promote your event
…dramatically changing the way organizations get business?

MPI Social Media Efficiency
Twitter Followers
http://twitter.com/MPIEvents
2,785 Followers
LinkedIn Group
National Members: 6,630
Facebook Page
MPI Sacramento: 40 fans

LinkedIn Groups
Finance Club39,590 Financial services members
e-LEGAL11,192 Legal services members
Society for Marketing Professional Services1,513 Professional Services members
Media Professionals Worldwide54,949 Media members

Success Stories
National Association of Broadcasters: 1,500 Registrations – top performing strategy
First-time attendees
Dell Computers: 1 million followers on twitter
$3 million in revenue
MTO Summit: 8% of audience
Twitter Recruitment
Walt Disney: 65,000 Happy Birthdays
Twitter Recruitment
Digital Thought: 20% of revenue
LinkedIn Recruitment of Suppliers and Attendees

Secret Sauce
7 Steps To Start
Have a plan
Find where your customers are
Ask others what has worked for them
Participate in a community
Offer relevant and interesting content
Build relationships
Leverage the tools
Stephen Nold’s
Social Media
Sauce
XXX Fire Hot XXX

Valuable
Transforming
Can be monetized
Hype and myths
Still trying to figure out how to adopt…still in the Wild, Wild west stage…today…but not tomorrow
No perfect answer
Conclusions
6Real Things About Social Media

Copy of this presentation at www.slideshare.com: Search Stephen Nold
LinkedIn: http://www.linkedin.com/in/stephennold
Twitter: @stepnold
Facebook: http://www.facebook.com/stephen.nold
Rick
Twitter: @blogworld
Email: rick@blogworldexpo.com
Facebook: http://www.facebook.com/rick.calvert
Webinars
MTO Tech Educational Webinar series: www.mtosummit.com/webinar
Blogs
Tradeshow Week, Event Techwww.tradeshowweek.com/blog/stephennold
Socialnomics – Social Media Blog
Chris Brogan
Resources

Events
MTO Summit San Francisco, October 21-22
IAEE Expo Expo in Atlanta, December 9-11
Books
Socialnomics
Trust Agents
Resources

Social Media SongI’ve Been Everywhere Man

I was totin' my pack along the social media track,
When ‘long came an email without any fact.“If you’re gonna be social, connect here Mack.”And so I linked to this group to see what it lacked.
They asked if I was trusted and started to probe.
And I said, "Listen, I've traveled every community on this here globe!”

I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed the media air, man.Social media - got my share, man.I've been everywhere.

I've been to:Facebook, Myspace, LinkedIn, TwitterYouTube, Reddit, Blinklist, Flickr,Del.icio.us, Mashable, Dzone, Care2, Buzznet, Lipstick, Backflip, ClipclipFaces, Activerain, Slashdot, SacredHeartDealigg, Gather, Linkrollnow let’s start!

I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed media air, man.Social media - got my share, man.I've been everywhere.

Harness The Power

by Stephen Nold on Dec 13, 2009

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Harness The Power — Presentation Transcript