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Harness The Power

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Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and …

Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.

* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors

Published in: Technology, Business

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  • One of my passions…singing?Have never sang in front of an audience by myself…wife and mother do not think I can sing…no formal training…
  • Definition of Social Media
  • Social media are/is NOTInbound MarketingA single solutionA MediaThe message or content
  • Social media are/is Three components:Content = information, dialogue or entertainmentMedia = toolSocial interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).Integrates technology, social interaction, and the delivery of words, pictures, video and audio.
  • Transcript

    • 1. What if Social Media Dramatically Changes Everything…Today?
      “How to Harness the Power of Social Media"
      Tuesday, November 16, 2009
      Stephen Nold
      PresidentAdvon Technologies
      Prepared For
      MPI Sacramento/Sierra Nevada Chapter Meeting
    • 2. Experimenting
    • 3. Social Media
      An umbrella term
      Transforms one to many broadcasts into many to many conversations
      Changes people from content consumers into content producers
      Shiny new toy
    • 4. It is zillions of conversations that people are having…online…24/7…right now!
    • 5. Social Media is NOT
      A single solution
      The message or content
      A media
      Inbound marketing
      Really that new anymore
    • 6. Three Parts
      But, are
      MPI
      Yes -
      ing?
      listen-
      I
      Great!
      think
      is
      they
      Content/Conversation
      Communities
      Media/Tools
    • 7. Comprehensive Marketing Mix
      Traditional Marketing + New Media Marketing
    • 8. Sir Martin Sorrell
      WPP 2009 Profit: plunge by 50%
    • 9. What Would You Do If?
      …most people started using social media?
      3 out of 4 Americans use social technology
      Forrester: Growth of Social Technology, 2008
      2/3 of the Global Internet population visits social networks
      Nielson: Global Faces and Networked Places, 2009
      …Social Media was used more than email?
      Social Media is the #1 activity on the Web
      Huffington Post: Social Networking Sites Overtake Porn As Internet's #1 Search, 10/2008
      …meeting planners were already seeing success with Social Media?
      …most people started using social media?
      …Social Media was used more than email?
      …meeting planners were already seeing success with Social Media?
    • 10. What IF?
      …Social Media was creating a great marketing shift
      …becoming the most successful way to promote your event
      …dramatically changing the way organizations get business?
    • 11. MPI Social Media Efficiency
      Twitter Followers
      http://twitter.com/MPIEvents
      2,785 Followers
      LinkedIn Group
      National Members: 6,630
      Facebook Page
      MPI Sacramento: 40 fans
    • 12.
    • 13. LinkedIn Groups
      Finance Club39,590 Financial services members
      e-LEGAL11,192 Legal services members
      Society for Marketing Professional Services1,513 Professional Services members
      Media Professionals Worldwide54,949 Media members
    • 14. Success Stories
      • National Association of Broadcasters: 1,500 Registrations – top performing strategy
      • 15. First-time attendees
      • 16. Dell Computers: 1 million followers on twitter
      • 17. $3 million in revenue
      • 18. MTO Summit: 8% of audience
      • 19. Twitter Recruitment
      • 20. Walt Disney: 65,000 Happy Birthdays
      • 21. Twitter Recruitment
      • 22. Digital Thought: 20% of revenue
      • 23. LinkedIn Recruitment of Suppliers and Attendees
    • Secret Sauce
      7 Steps To Start
      Have a plan
      Find where your customers are
      Ask others what has worked for them
      Participate in a community
      Offer relevant and interesting content
      Build relationships
      Leverage the tools
      Stephen Nold’s
      Social Media
      Sauce
      XXX Fire Hot XXX
    • 24. Valuable
      Transforming
      Can be monetized
      Hype and myths
      Still trying to figure out how to adopt…still in the Wild, Wild west stage…today…but not tomorrow
      No perfect answer
      Conclusions
      6Real Things About Social Media
    • 25. Copy of this presentation at www.slideshare.com: Search Stephen Nold
      LinkedIn:    http://www.linkedin.com/in/stephennold
      Twitter: @stepnold
      Facebook: http://www.facebook.com/stephen.nold
      Rick
      Twitter: @blogworld
      Email: rick@blogworldexpo.com
      Facebook: http://www.facebook.com/rick.calvert
      Webinars
      • MTO Tech Educational Webinar series: www.mtosummit.com/webinar
      Blogs
      • Tradeshow Week, Event Techwww.tradeshowweek.com/blog/stephennold
      • 26. Socialnomics – Social Media Blog
      • 27. Chris Brogan
      Resources
    • 28. Events
      • MTO Summit San Francisco, October 21-22
      • 29. IAEE Expo Expo in Atlanta, December 9-11
      Books
      • Socialnomics
      • 30. Trust Agents
      Resources
    • 31. Social Media SongI’ve Been Everywhere Man
    • 32. I was totin' my pack along the social media track,
      When ‘long came an email without any fact.“If you’re gonna be social, connect here Mack.”And so I linked to this group to see what it lacked.
      They asked if I was trusted and started to probe.
      And I said, "Listen, I've traveled every community on this here globe!”
    • 33. I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed the media air, man.Social media - got my share, man.I've been everywhere.
    • 34. I've been to:Facebook, Myspace, LinkedIn, TwitterYouTube, Reddit, Blinklist, Flickr,Del.icio.us, Mashable, Dzone, Care2, Buzznet, Lipstick, Backflip, ClipclipFaces, Activerain, Slashdot, SacredHeartDealigg, Gather, Linkrollnow let’s start!
    • 35. I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed media air, man.Social media - got my share, man.I've been everywhere.