The Evolution of Social Media Consumer Shows &Innovation
Stephen NoldCEO Tarsus Advon, USA Industry consultant
Technology launch strategies
Show systems & event IT architecture
Show manager- Implement SM for Tarsus events Launched Social Media Playbook Speak and write on SM best practices Clients including IBM, Dell, Gartner,National Association of Broadcasters,Society of Petroleum Engineersand Hanley Wood
Social Evolution Video
Agenda What is all the hype on SM? Can SM recruit customers? How will SM change traditional face-to-face marketing? How do you leverage SM tools? Case Studies Strategies & Tactics
What is Social Media? Communities Conversations Connections Content All Online
Why does SM Work?
Versus email broadcasts
Direct Inbox hits
First Basic Steps of Social Media Where are the customers/audience? Register & create account (like Gmail) Include SM Info in Marketing Campaigns Arrange your resources Establish a community manager Recruit brand generals Git ‘er done
What does Social Media mean to Consumer Shows? A new form of Marketing Reaching audience + exhibitors + press + speakers + experts = found in online communities Low cost approach to awareness & visibility
Social Media in Plain English
If Facebook were a country, it would be the 3rd largest countryin the world… Should you be asking… What island are your customers on?
Evolution 2010 is the year of Execution 2008 - 2009 intro of SM 2006 - 2007 = social networking 2005 = matchmaking 2002 - 2004 = rise of virtual events & RFID Virtual events would replace tradeshows… 2001 = .com bust
Where the Hell is Matt?
Examples on SM impacting sales & marketing reach National Association of Broadcasters BlogWorld Hanley Wood MTO Summit Walt Disney
Hype & truth on SM Paying a lot of money for SM doesn’t give any clear advantages It isn’t free Consultants don’t offer comprehensive plans Suppliers launch partial solutions
Show Management Needs Generate event buzz Drive online commerce Supplement current marketing efforts Conduct research Provide online event connectivity Manage reputation Recruit attendees Grow community Enhance networking Increase brand awareness Recruit exhibitors Create value for exhibitors
Four Pillars of Social Media Playbook Build Infrastructure and Online Presence Grow An Online Community Leverage Community to Achieve Goals Monitor Performance Toward Goals
Design a social media Strategy Playbook Social Media Playbook
Download this presentation onwww.SlideShare.net Stephen Nold The Evolution of Social Media for Consumer Shows