SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

Event Websites, Part I: Understanding Search Engine Optimization and Web Analytics

by President at SCN Partners on Dec 15, 2009

  • 1,713 views

Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community ...

Events and Exhibitions are embracing an entirely new suite of analytic website tools, most available at no cost, that can help slash marketing costs, enhance booth sales and evolve community interactions. Exhibition and event organizers now have an opportunity to improve web traffic, measure results and make mid-course adjustments.
This session will define some of the new web asset dashboards and tricks of the trade to improve the results of your event website. Specific solutions covered include:
• Content and linking strategies
• Google analytics
• Pay-per-click, and
• Traditional PR wire distribution

Statistics

Views

Total Views
1,713
Views on SlideShare
1,712
Embed Views
1

Actions

Likes
1
Downloads
18
Comments
0

1 Embed 1

http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

Event Websites, Part I: Understanding Search Engine Optimization and Web Analytics Event Websites, Part I: Understanding Search Engine Optimization and Web Analytics Presentation Transcript