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Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
Disruptive techwashingtondc4.25.11
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Disruptive techwashingtondc4.25.11

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  • defining virtual events"virtual tradeshow” presented at "ConventionView" by Alan Saperstein & Randy Selmanof Onstream Media in 1993videotaping trade show exhibitors booths and then attaching the videos to HTML floor maps now a multimedia virtual tradeshow platform called MarketPlace365 in 2010
  • Transcript

    • 1. May 25, 2011
      Guest: Eric Ly, CEOPresdo
      Stephen Nold, Publisher TSNN
      Disruptive Technologies
    • 2. What is Disruptive Technologies?
      A disruptive technology is an innovation that disrupts an existing market.
      Improves a product or service in ways that the market does not expect
      lowering price or designing for a different set of consumers.
    • 3. SXSW
    • 4. Examples of Disruptive Technologies
      Telegraph Telephone Cell Phones
      iPhone?
      Registration
      Registration form with check by mail
      Fax registration with check or credit card information
      Online registration with credit card
    • 5. Event Disruptive Technologies
      Virtual events
      Mobile applications
      Social media marketing
    • 6. virtual event technology
      “Virtual events are a critical communication channel for associations.”
      Warwick Daviesprincipal The Event Mechanic!
    • 7. Show Organizer Goals
      Recruit attendees
      Grow community
      Enhance networking
      Increase brand awareness
      Recruit exhibitors
      Create value for exhibitors
      Generate event buzz
      Drive online commerce
      Supplement current marketing efforts
      Conduct research
      Provide online event connectivity
      Manage reputation
    • 8. Four Important trends
      Questioning the Value of Registration
      Power of the Community
      Losing control of the Supplier/Buyer Connection
      The shift of the attendee attention/interactions
      Print to online
      Inbox to Social media
      Mobile Devices
    • 9. The Conundrum of Registration Services
      Trend: Questioning Registration
      Lead Retrieval + Registration Software = Registration Services
    • 10. What suppliers seek?
      A Booth
      Introductions
      Qualified Introductions
      Showcase of Products & Service
      Community Access
      Trend: Community Power Shift
    • 11. Evolution
      Buyer – Supplier Relationships
      Selling show floor space
      Introductions on the floor
      Relationship building at the event
      Relationship building pre/onsite/post event
      Relationship building onsite AND online
      Trend: Losing Relationship Control
    • 12. Where’s Attendo?
      Online
      Shift of eyeballs versus advertising $
      82% of readers have moved to online publications
      32% of advertiser spend have shifted to online
      Inbox to Social media
      Direct Marketing to Inbound Marketing
      Walking Show Floors to Virtual & Mobile Devices
      Trend: Losing Relationship Control
    • 13. Power of Social Media
      Ocean of attendees and exhibitors
      Another social media panel – going to scream
      Not fundamentals but execution
      Trust of Communications
      Friend versus Un friending
      LinkedIn Insertion
      Trend: Attendee Focus
    • 14. Mobile
      Mobile application download
      Mobile access
      iDevices: pod/pad/phone
      Mobile Marketing
      Text messaging
      Trend: Attendee Focus
    • 15. Show Business of the Future
      Disruptive Technology
      Iterative process: always rethink
      Measure
      Watch
      Markets
      Competition
      Peers
    • 16. Take Away
      Change is here to stay as a constant requirement for show managers and event planners to reinvent their floors and conferences, incorporating innovation and new ideas.

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