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In a digital world, data is the new currency. It drives sales, customer relationships, operational efficiencies, and analytics. The trade show industry has struggled for years with sub-par data standards and lack of supplier data requirements. The tasks of database management, data validation and data integration are all difficult, maybe even impossible, without best practices to define how information should be managed and exchanged.
Finding a way to make data work harder for the organization isn’t just the domain of the IT officer. The millions of dollars being spent on redeveloping, rewriting and redesigning data systems as well as the inefficiencies of working with incompatible data are a concern for the entire leadership team. What if industry-wide data standards were established to streamline data management and provide significant cost savings?
Join this panel discussion and hear from industry leaders about the issues that are squeezing the efficiency and profitability out of trade shows. Be part of a groundbreaking initiative to change the way organizations manage and exchange information and move the industry into the twenty-first century.
Participants in this session will learn:
• A clear explanation of the data issues in our industry
• Ideas regarding how show leadership can solve the problem
• A vision for a data standard that can be published and adopted
• How organizations and individuals can support this initiative
Panel Moderator: Stephen Nold, President, Tarsus Advon
Panelist: Jay Vaughn, Vice President, AdvanStar
Shawn Pierce, Senior Vice President, Hanley Wood Exhibitions
Stephen Grahaam, CPA, Managing Director, Americas, Society of Petroleum Engineers
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