Converting Data into Dollars

610 views
596 views

Published on

In a digital world, data is the new currency. It drives sales, customer relationships, operational efficiencies, and analytics. The trade show industry has struggled for years with sub-par data standards and lack of supplier data requirements. The tasks of database management, data validation and data integration are all difficult, maybe even impossible, without best practices to define how information should be managed and exchanged.
Finding a way to make data work harder for the organization isn’t just the domain of the IT officer. The millions of dollars being spent on redeveloping, rewriting and redesigning data systems as well as the inefficiencies of working with incompatible data are a concern for the entire leadership team. What if industry-wide data standards were established to streamline data management and provide significant cost savings?
Join this panel discussion and hear from industry leaders about the issues that are squeezing the efficiency and profitability out of trade shows. Be part of a groundbreaking initiative to change the way organizations manage and exchange information and move the industry into the twenty-first century.
Participants in this session will learn:
• A clear explanation of the data issues in our industry
• Ideas regarding how show leadership can solve the problem
• A vision for a data standard that can be published and adopted
• How organizations and individuals can support this initiative

Panel Moderator: Stephen Nold, President, Tarsus Advon
Panelist: Jay Vaughn, Vice President, AdvanStar
Shawn Pierce, Senior Vice President, Hanley Wood Exhibitions
Stephen Grahaam, CPA, Managing Director, Americas, Society of Petroleum Engineers

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
610
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Converting Data into Dollars

  1. 1. Converting Data Into Dollars<br />Presenters: Stephen Nold, President, The Tarsus Group Panelists: Stephen Graham, Managing Director, Americas SPE; Shawn Pierce, President, Registration & Housing Services, Experient; Jay Vaughn, Chief Information Officer, Advanstar Communications<br />9 December 20109:00am to 10:15am Track: E-Merge Technology<br />
  2. 2. Questions<br />What is database management, data validation and data integration? Web services. <br />Why is data important to our industry? <br />How should information should be managed and exchanged?<br />Who owns the data?<br />So what is the problem?<br />What if industry-wide data standards were established?<br />Various input points and various databases?<br />SPAM Can laws and list management<br />Small guys, big guys – dollars – do we start with a standard.<br />Where do they start?<br />Store centrally<br />Create a plan<br />Understand your problems<br />Data is important<br />
  3. 3. Data Standard Initiative (DSI)<br />Launched in 2009 <br />Endorsed by SISO and funded by EIF<br />How should information should be managed and exchanged?<br />Who owns the data?<br />So what is the problem?<br />What if industry-wide data standards were established?<br />
  4. 4. SPE - Data Collection Improvement<br />Data Governance <br />Policies<br />Communication<br />Application Upgrade<br />Data Cleansing Projects<br />
  5. 5. Key Points<br />Explanation of current data issues in the exhibition industry<br />Ideas regarding how event leadership can solve the problem <br />A vision for a data standard that can be published and adopted <br />How organizations and individuals can support this initiative<br />

×