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Cbre Social Media Final2

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  • 1. What if Social Media Dramatically Changes Everything…Today?
    “How Social Media Impacts CBRE"
    Wednesday, October 14, 2009
    by
    Stephen Nold
    PresidentAdvon Technologies
    Prepared For
    CBRE Fall Manhattan Sales Meeting
  • 2. Experimenting
  • 3. Social Media
    An umbrella term
    Media tools designed for social interaction, created using highly accessible and scalable publishing techniques
    Transforms one to many broadcasts into many to many conversations
    Changes people from content consumers into content producers
    Is a shiny new toy
  • 4. It is zillions of conversations that people are having…online…24/7…right now!
  • 5. Social Media is NOT
    A single solution
    The message or content
    A media
    Inbound marketing
    Really that new anymore
  • 6. Three Parts
    But, are
    CBRE
    Yes -
    ing?
    listen-
    I
    Great!
    think
    is
    they
    Content/Conversation
    Communities
    Media/Tools
  • 7. Comprehensive Marketing Mix
    Traditional Marketing + New Media Marketing
  • 8. Sir Martin Sorrell
    WSJ: WPP Chief Tempers Hopes for Ad Upturn Sept. 22, 2009
    WPP PLC, world's largest communications company
    Profit for the first half of 2009 plunge by almost 50%
    “We describe the recession as L-shaped, which implies that it will never go back to where it was before...I doubt free-to-air television or, in particular, newspapers and magazines, will ever be the same again.”
  • 9. What Would You Do If?
    …most people started using social media?
    …Social Media was used more than email?
    …commercial brokers were already seeing success with Social Media?
    …most people started using social media?
    3 out of 4 Americans use social technology
    Forrester: Growth of Social Technology, 2008
    2/3 of the Global Internet population visits social networks
    Nielson: Global Faces and Networked Places, 2009
    …Social Media was used more than email?
    Social Media is the #1 activity on the Web
    Huffington Post: Social Networking Sites Overtake Porn As Internet's #1 Search, 10/2008
    …commercial brokers were already seeing success with Social Media?
  • 10. Ben Friedland
    Mr. CBRE Social Media
    Use social networking successfully
    Connected with law firm
    8 years ago: LinkedIn friend introduction
    Warm referral: met principal
    Advocate of LinkedIn as part of canvassing
    Always looking for new tools
    Started LinkedIn = 8 years ago, Facebook 2 years ago
    30% of day looking for new business
    75% is through social media
  • 11. What IF?
    …Social Media was creating a great marketing shift
    …becoming the most successful way to promote your business
    …dramatically changing the way commercial brokers get business?
  • 12. CBRE Social Media Efficiency
    Twitter Followers
    404 Followers
    Facebook Page
    556 fans
    LinkedIn Group
    Members: 1,282
    In 7 days:
    25 new members
    4 new discussions
    100 new news articles
  • 13.
  • 14. LinkedIn Groups
    Finance Club39,590 Financial services members
    e-LEGAL11,192 Legal services members
    Society for Marketing Professional Services1,513 Professional Services members
    Media Professionals Worldwide54,949 Media members
  • 15. Competitors
  • 16. Success Stories
    • National Association of Broadcasters: 1,500 Registrations – top performing strategy
    • 17. First-time attendees
    • 18. Dell Computers: 1 million followers on twitter
    • 19. $3 million in revenue
    • 20. MTO Summit: 8% of audience
    • 21. Twitter Recruitment
    • 22. Walt Disney: 65,000 Happy Birthdays
    • 23. Twitter Recruitment
    • 24. Digital Thought: 20% of revenue
    • 25. LinkedIn Recruitment of Suppliers and Attendees
  • Secret Sauce
    6 Steps To Start
    Have a plan
    Find where your customers are
    Ask others what has worked for them
    Participate in a community
    Offer relevant and interesting content
    Build relationships
    Leverage the tools
    Social Media
    Sauce
    XXX Fire Hot XXX
  • 26. Valuable
    Transforming
    Can be monetized
    Hype and myths
    Still trying to figure out how to adopt…still in the Wild, Wild west stage…today…but not tomorrow
    No perfect answer
    Conclusions
    5 Real Things About Social Media
  • 27. Copy of this presentation at www.slideshare.com: Search Stephen Nold
    LinkedIn:    http://www.linkedin.com/in/stephennold
    Twitter: @stepnold
    Facebook: http://www.facebook.com/stephen.nold
    Webinars
    • MTO Tech Educational Webinar series: www.mtosummit.com/webinar
    Blogs
    • Tradeshow Week, Event Techwww.tradeshowweek.com/blog/stephennold
    • 28. Socialnomics – Social Media Blog
    • 29. Chris Brogan
    Resources
  • 30. Events
    • MTO Summit San Francisco, October 21-22
    • 31. IAEE Expo Expo in Atlanta, December 9-11
    Books
    • Socialnomics
    • 32. Trust Agents
    CBRE
    • TriState Today
    Resources
  • 33. Social Media SongI’ve Been Everywhere Man
  • 34. I was totin' my pack along the social media track,
    When ‘long came an email without any fact.“If you’re gonna be social, connect here Mack.”And so I linked to this group to see what it lacked.
    They asked if I was trusted and started to probe.
    And I said, "Listen, I've traveled every community on this here globe!”
  • 35. I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed the media air, man.Social media - got my share, man.I've been everywhere.
  • 36. I've been to:Facebook, Myspace, LinkedIn, TwitterYouTube, Reddit, Blinklist, Flickr,Del.icio.us, Mashable, Dzone, Care2, Buzznet, Lipstick, Backflip, ClipclipFaces, Activerain, Slashdot, SacredHeartGather, Linkroll, Dealigg, now let’s start!
  • 37. I've been everywhere, man.I've been everywhere, man.Crossed the internet bare, man.Breathed media air, man.Social media - got my share, man.I've been everywhere.