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    What am I doing al day long? Well, this tagcloud sais it all. Everything I do, I do out of enthouisiasme…without that I would be on the couch all day. I’m an expert is communities, social networks, personal branding, social media and blogging. I give a lot of lectures and workshop all over the place but my focus is always on the strategy behind digital marketing. That I learned on the university in the Netherlands. I found out that most marketingmodels fit perfectly on ditital media, in contradiction with what most techfreaks alsways say. Digital media changed the world, but it did not change humans….more about that later.

    Now lets take a look at one of my favourite social media applications/phenomena….cummunities. Communities are interactive groups that are connected (online in this case) because of a mutual interest!! That mutual interest is important to remember in relation to social networks, as you will found out soon. For that reason the cartoon left Is actualy quit pore…is is about facebook and facebook is not a community, but I just thought it was funny…so, there you go.

    Ok, so far for communities. Now look at Social networks. The two are often called together of mixed, but they are far from the same. Where the community is centrered around a mutual interest, the social network is a web of friend and peoples you know, not per defenition centrered around mutual interest. I for instance connect with all my friends on a Social network, without them sharing my interest in Social media. My own blog and the sites around it form the community, in which the mutual interest is social media. What you do see a lot is that peoples start to form communities within vast social networks. In facebook for instance, you can start a group around a theme. The Vincent van Gogh group has 215thousend members, all situatied arount the theme van Gogh. This is most certainly a community, but to big to be a niche community however.

    Now lets take a look at one of my favourite social media applications/phenomena….cummunities. Communities are interactive groups that are connected (online in this case) because of a mutual interest!! That mutual interest is important to remember in relation to social networks, as you will found out soon. For that reason the cartoon left Is actualy quit pore…is is about facebook and facebook is not a community, but I just thought it was funny…so, there you go.

    Now lets take a look at one of my favourite social media applications/phenomena….cummunities. Communities are interactive groups that are connected (online in this case) because of a mutual interest!! That mutual interest is important to remember in relation to social networks, as you will found out soon. For that reason the cartoon left Is actualy quit pore…is is about facebook and facebook is not a community, but I just thought it was funny…so, there you go.

    Now lets take a look at one of my favourite social media applications/phenomena….cummunities. Communities are interactive groups that are connected (online in this case) because of a mutual interest!! That mutual interest is important to remember in relation to social networks, as you will found out soon. For that reason the cartoon left Is actualy quit pore…is is about facebook and facebook is not a community, but I just thought it was funny…so, there you go.

    Now lets take a look at one of my favourite social media applications/phenomena….cummunities. Communities are interactive groups that are connected (online in this case) because of a mutual interest!! That mutual interest is important to remember in relation to social networks, as you will found out soon. For that reason the cartoon left Is actualy quit pore…is is about facebook and facebook is not a community, but I just thought it was funny…so, there you go.

    Now lets take a look at one of my favourite social media applications/phenomena….cummunities. Communities are interactive groups that are connected (online in this case) because of a mutual interest!! That mutual interest is important to remember in relation to social networks, as you will found out soon. For that reason the cartoon left Is actualy quit pore…is is about facebook and facebook is not a community, but I just thought it was funny…so, there you go.

    Which means that: there should be no useless images that attract to much attention away from important parts The should be No or minimun ads. If you use free tools there will always be some advertising, but keep it at a minimum! Lot of websites are very colourfull and have a lot of text or pictures…sometimes even as background. This is terrible for the readability. A website must have a lot of white space in it. Like we just said: sometimes the best design is no design at all. Lot of text is not readable friendly…..bladiebla Preparing yourself for al this things gives you more control over the behaviour of your visitors. So, don’t do the thngs we just discussed…don’t do ads, don’t do lot of text and don’t use useless images.

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    lezing Online netwerken - Presentation Transcript

    1. Strategische Social media marketing CJBD // Social Networking in je bedrijf 14 september | Sjef Kerkhofs – Social media strategist
    2. StepFree | Meetbare marktbewerking met Social media Welkom!
    3. Agenda?
      • Deel 1:
      • wie ben ik?
      • wat doe ik?
      • Deel 3:
      • Tools & Tips
      • Voorbeelden
      • Deel 2:
      • Wat zijn…..
      • Toepassingen
      • Deel 4:
      • Beheer
      • Vragen?
      StepFree | Strategische marktbewerking met Social media
    4. StepFree | Strategische marktbewerking met Social media
      • Wie ben ik?
      • Wat doe ik?
      Deel 1
    5. Wie ben ik, in de ogen van anderen….. “ Enthousiastic and great personality.” “ Sjef is a true marketeer” “ Leuk je ontmoet te hebben, Erg inspirerend” StepFree | Strategische marktbewerking met Social media
    6. Wie ben ik? Personal branding Social media Social networks Communities Blogging Lectures Workshops Strategy University Enthusiasm StepFree | Strategische marktbewerking met Social media
    7. Wat doe ik? StepFree | Strategische marktbewerking met Social media
    8. StepFree | Strategische marktbewerking met Social media Deel 2
      • Wat zijn Social networks
      • Wat kunnen we er mee?
    9. Communities ‘ An interactive group of peoples that are connected (online) because of a mutual interest.’ StepFree | Strategische marktbewerking met Social media
    10. Social networks Web of friends and peoples you know or met. Not necessarily situated around a mutual interest. Photo : BotHeredByBees StepFree | Strategische marktbewerking met Social media
    11. Voorbeelden StepFree | Strategische marktbewerking met Social media Anti brandcommunity Brandcommunity
    12. Voorbeelden StepFree | Strategische marktbewerking met Social media Ned / Hyves World / Facebook
    13. Oké, en Linkedin dan? StepFree | Strategische marktbewerking met Social media Community binnen Social network!
    14. Vandaag StepFree | Strategische marktbewerking met Social media
      • Zakelijke sociale netwerken, namelijk:
      • Linkedin
      • Mindz
      • Twitter
    15. Toepassingen StepFree | Strategische marktbewerking met Social media Incrowd netwerken Autoriteit = Personal branding Vindbaarheid / Zichtbaarheid Informeren van je klant Vandaag: Personal branding 1 2 3 4 >>
    16. Zichtbaarheid/Vindbaarheid StepFree | Strategische marktbewerking met Social media
    17. Marketing Zoek de verschillen….. I’m a great lover ! StepFree | Strategische marktbewerking met Social media
    18. Public Relations Zoek de verschillen….. He is a great lover ! StepFree | Strategische marktbewerking met Social media
    19. Zoek de verschillen….. Advertising I’m a great lover ! I’m a great lover ! I’m a great lover ! StepFree | Strategische marktbewerking met Social media
    20. Zoek de verschillen….. Branding I hear you’re a great lover! StepFree | Strategische marktbewerking met Social media
    21. Wat is personal branding? Eigenschappen van je personal brand zijn de associaties die jij oproept in het hoofd van anderen. (associatief netwerk) StepFree | Strategische marktbewerking met Social media
    22. Wat is personal branding? Je stijgt in waarde Je carrierekansen stijgen Je bent je eigen marketingplan Je krijgt voldoening Je maakt vrienden! (en vijanden) Je werkt aan je lange termijn Je werkt aan je netwerk Je onderscheidt jezelf Conclusie: je geeft je professionele ego kleur! Foto by: *L*U*Z*A* StepFree | Strategische marktbewerking met Social media
    23. Do’s voor personal branding?
      • Autenthiciteit
      • Integriteit
      • Consistentie
      • Specialisatie
      • Autoriteit
      • Zelfkennis
      • Relevant
      • Zichtbaar
      • Vasthouden
      • Goodwill
      Top 10: Bron: http://www.expertlog.nl/2008/08/tien-voorwaarde.html StepFree | Strategische marktbewerking met Social media
    24. Zwarte regels van personal branding?
      • Leugens
      • Masker
      • Toneelspelen
      • Inconsistentie
      • Op de man spelen
      • Te graag willen
      • SPAMMEN
      StepFree | Strategische marktbewerking met Social media
    25. Gouden tip 1 KEN JEZELF ! > Competenties Foto : edenpictures StepFree | Strategische marktbewerking met Social media
    26. Photo by : Cosmic Kitty StepFree | Strategische marktbewerking met Social media Gouden Tip 2 Don’t Sell Don’t Sell
    27. Bron: David Amano – http://darmano.typepad.com
      • Heaven or Hell?
      • Reputation management
      • Zorg dat je personal brand naar heaven gaat, niet naar hell!
      StepFree | Strategische marktbewerking met Social media
    28. StepFree | Online marketing & Nieuwe media Deel 3
      • Tools & Tips
      • Voorbeelden
    29. StepFree | Online marketing & Nieuwe media Foto by: http://www.hboco.nl/Images/jenneke-vragend_zw.gif En hoe werkt dat dan in de praktijk….?
    30. StepFree | Strategische marktbewerking met Social media Linkedin
      • Mei 2003
      • Man, 41 jaar, 15 jaar ervaring, $105.000
      • Zakelijk netwerk
      • Meer dan 35 miljoen leden
      • Nederland voorloper
      • Netwerktool bij uitstek
      • In Nederland 1 miljoen leden
    31. Linkedinbeoordeling 1) Foto 2) Kop 3) Werk 4) Oud werk 5) Opleiding 6) Aanbevelingen 7) Websites 8) Public profile 9) Summary 10) Groups 11) Slideshare 12) Omschrijf werk 13) Omschrijf oud werk 14) Omschrijf opleiding 15) ‘Wat doe je?’ StepFree | Strategische marktbewerking met Social media
    32. Jij ?? Photo: -Bast- StepFree | Strategische marktbewerking met Social media
    33. Veelvoorkomend
      • Meerdere profielen
      • Half ingevuld
      • Typisch profiel
      • Geen SEO
      • Geen pitch
      • Geen omschrijvingen
      StepFree | Strategische marktbewerking met Social media
    34. Tips…… (1) Foto (2) Persoonlijke kop (3) Werk en ervaring: Ook omschrijven (4) Opleidingen: Ook omschrijven (5) Aanbevelingen (6) Websites StepFree | Strategische marktbewerking met Social media
    35. (7) Public profile (8) Summary (9) Groups (10) Slideshare (11) Wat doe je? StepFree | Strategische marktbewerking met Social media
    36. StepFree | Strategische marktbewerking met Social media Hoe te gebruiken…
      • Oude contacten
      • Zoekfunctie
      • Niet zomaar aanmelden
      • Gebruik 1nd, 2nd, 3nd
      • Www invullen
      • Netwerk op de hoogte houden
      • Online CV
      • Elevator pitch
      • Referenties voor je website
      • Q & A sessie
    37. StepFree | Strategische marktbewerking met Social media Mindz Personal Branding platform
    38. StepFree | Strategische marktbewerking met Social media Mindz Plaza’s Wiki’s Messaging Polls Blogs Q & A Forums Digital DNA Co-working Events
    39. StepFree | Strategische marktbewerking met Social media Mindz Ontdekken Totaalpakket Google > > > > > Creator Integratie
    40. StepFree | Strategische marktbewerking met Social media Twitter Wie Wat Waar
    41. 50% VS 16e site Nederland 2000% groei! Lot of text StepFree | Strategische marktbewerking met Social media >40 miljoen bezoek
    42. StepFree | Strategische marktbewerking met Social media Netwerken Incrowd Ervaringen delen Spread content Blijf up to date PR contacten
    43. StepFree | Online marketing & Nieuwe media Deel 4
      • Beheer
      • Vragen
    44. Bijhouden/onderhouden? StepFree | Strategische marktbewerking met Social media > > > > > Beter 1 goed dan 3 slecht Draag consistentie uit Integreer je netwerken Ben actief Bloed zweet en tranen, Geduld
    45. Personal branding kost me veeeeel teveel tijd jongens! De ‘30 minutes a day’ rule: Elke dag rond de 30 minuten bezig zijn met online netwerken, en het koppelen van relaties aan elkaar…geven, later nemen - Michael Port - StepFree | Strategische marktbewerking met Social media
    46. Foto by: FaceMePLS Go color your personal brand ! StepFree | Strategische marktbewerking met Social media
    47. Vragen ? Foto : CarbonNYC StepFree | Strategische marktbewerking met Social media
    48. Linkedin.com/in/sjefkerkhofs Twitter.com/sjefkerkhofs Tel: 06-48360649 Mail: sjef@stepfree.nl I’m here for you ! StepFree | Strategische marktbewerking met Social media

    + StepFree Online Marketing & Nieuwe MediaStepFree Online Marketing & Nieuwe Media, 2 months ago

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