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Lezing goede en slechte cases met Paul Blok
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Lezing goede en slechte cases met Paul Blok

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Deze workshop gaven Paul Blok en ik op de Social Media School in maart 2010

Deze workshop gaven Paul Blok en ik op de Social Media School in maart 2010

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  • 1. Goede en slechte cases v Paul Blok & Sjef Kerkhofs
  • 2. http://925.nl/archief/2009/04/20/imago-dominos- pizza-gekraakt-door-youtube-grap-video http://www.youtube.com/watch?v=g-Z2x4SClaE (nbc news) http://www.youtube.com/watch?v=dem6eA7- A2I&feature=video_response (Domino official response)
  • 3. http://www.youtube.com/ watch?v=hC-9SCmBOHc
  • 4. http://www.thecoca- colacompany.com/socialmedia/
  • 5. http:// www.stichtingwilskracht.nl/ casemovie_adcn/
  • 6. 1 http://www.youtube.com/ watch?v=MSgz0I7tLrQ (vakantie) http://www.youtube.com/ watch?v=ctkLfP1VVuw (hema80) http://producten.hema.nl/
  • 7. http://www.youtube.com/ watch?v=0TYy_3786bo
  • 8. http://www.youtube.com/ watch?v=0TYy_3786bo
  • 9. Barack Obama in Berlijn
  • 10. Camera’s
  • 11. Camera’s!
  • 12. http://www.youtube.com/ watch?v=XZ8_81Qy9kg http://www.molblog.nl/bericht/ gekloonde-blondine-trekt- studenten/
  • 13. http://www.hartvannederland.nl/nederland/ 2010/nieuwe-trend-in-onderbroekenland/
  • 14. Twitter nuttig? Welk doel?
  • 15. De kracht van celebrity endorsement? http://www.youtube.com/watch?v=fniNfkJukWY
  • 16. • 1% club
  • 17. • 1% club
  • 18. UPC
  • 19. Slecht nieuws....hoe gaan we er mee om? http:// www.youtube.com/ watch?v=BZD- tuXmV1Y http:// www.youtube.com /watch? v=viw2TVBygBg&f eature=fvst
  • 20. Knorr Salty http://www.youtube.com/watch? v=OekR7Ocu86M&feature=player_ embedded
  • 21. Knorr Salty
  • 22. Agressief Onpersoonlijk 38
  • 23. Seats 2 Meet 39
  • 24. 40
  • 25. http:// www.youtube.com/ watch?v=7Guufs3mdgg 41