Lecture somerset webversie

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Mijn workshop tijdens het congres van Floodaware in Somerset Engeland.

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  • 31 IT-ers, Pondres wordt meer en meer een IT-bedrijf. We maken webshops, emailcampagnes. Landingspagina’s etc. alles als onderdeel van de totale 1-op-1 marketingcommunicatie\n\n23 AM-ers; persoonlijke begeleiding, traffic, intensieve klantcontacten\n\n100 freelancers + oproepkrachten; dus grote capaciteit in mensen en machines. Kunnen snel opschakelen en anticiperen op ongewisse planningen\n\nDirectie is aandeelhoudend; zeer betrokken in het proces en bij onze opdrachtgevers. Zitten kort op de bal, hierdoor is bedrijf uitermate slagvaardig.\n
  • \n
  • 31 IT-ers, Pondres wordt meer en meer een IT-bedrijf. We maken webshops, emailcampagnes. Landingspagina’s etc. alles als onderdeel van de totale 1-op-1 marketingcommunicatie\n\n23 AM-ers; persoonlijke begeleiding, traffic, intensieve klantcontacten\n\n100 freelancers + oproepkrachten; dus grote capaciteit in mensen en machines. Kunnen snel opschakelen en anticiperen op ongewisse planningen\n\nDirectie is aandeelhoudend; zeer betrokken in het proces en bij onze opdrachtgevers. Zitten kort op de bal, hierdoor is bedrijf uitermate slagvaardig.\n
  • Lecture somerset webversie

    1. 1. New media for Issue marketing Sjef Kerkhofs - Social Marketing Manager
    2. 2. Pleased to meet you! Sjef KerkhofsSocial Marketing Manager forthe department Social Marketingof Pondres, a medium size (200)marketing company in the southof Holland. I love to inspirecompanies with new mediapossibilities and help themdevelop a strategy for usingsocial media and other trends.
    3. 3. Book about social marketing strategy (own model) TopSocia 3 lm 2010-2 edia 011
    4. 4. Time schedule✓ Social media worldwide✓ Social media campaigns✓ Issue marketing campaigns✓ Brainstorm✓ Presentation and wrap-up✓ Almost time for a drink
    5. 5. How do you use social media ?
    6. 6. Social mediaworldwide...whereare we standing?
    7. 7. Newleader of the world
    8. 8. The numbers...shocking
    9. 9. The numbers...shocking ✓ More than 800 million users / profiles
    10. 10. The numbers...shocking ✓ More than 800 million users / profiles ✓ More than 50% logs in on a daily base
    11. 11. The numbers...shocking ✓ More than 800 million users / profiles ✓ More than 50% logs in on a daily base ✓ Average of 130 friends
    12. 12. The numbers...shocking ✓ More than 800 million users / profiles ✓ More than 50% logs in on a daily base ✓ Average of 130 friends ✓ More than 900 million pages/groups
    13. 13. The numbers...shocking ✓ More than 800 million users / profiles ✓ More than 50% logs in on a daily base ✓ Average of 130 friends ✓ More than 900 million pages/groups ✓ More than 2 billion likes A DAY
    14. 14. The numbers...shocking ✓ More than 800 million users / profiles ✓ More than 50% logs in on a daily base ✓ Average of 130 friends ✓ More than 900 million pages/groups ✓ More than 2 billion likes A DAY ✓ More than 250 million photo’s A DAY
    15. 15. The numbers...shocking ✓ More than 800 million users / profiles ✓ More than 50% logs in on a daily base ✓ Average of 130 friends ✓ More than 900 million pages/groups ✓ More than 2 billion likes A DAY ✓ More than 250 million photo’s A DAY ✓ More than 350 million mobile users
    16. 16. Is it OK for oneperson or company to have this much power?
    17. 17. The use of social in our countries
    18. 18. Some numbers
    19. 19. Some numbers✓ Average hours on social media highest ofEurope in UK and Netherlands, Belgium low in themiddle
    20. 20. Some numbers✓ Average hours on social media highest ofEurope in UK and Netherlands, Belgium low in themiddle✓ In the UK and Belgium is Facebook thelargest...in the Netherlands Hyves (not for long)
    21. 21. Some numbers✓ Average hours on social media highest ofEurope in UK and Netherlands, Belgium low in themiddle✓ In the UK and Belgium is Facebook thelargest...in the Netherlands Hyves (not for long)✓ Penetration in Europe from 60% to 80%
    22. 22. Some numbers✓ Average hours on social media highest ofEurope in UK and Netherlands, Belgium low in themiddle✓ In the UK and Belgium is Facebook thelargest...in the Netherlands Hyves (not for long)✓ Penetration in Europe from 60% to 80%✓ Main growth: facebook / photo’s / Youtube
    23. 23. Social technographics
    24. 24. Social technographics
    25. 25. Social technographics
    26. 26. Social technographics
    27. 27. Other facts
    28. 28. Other facts✓ Dutch peoples don’t follow brands soon, only 30%✓ Across Europe, this is almost 50%✓ In Belgium, Facebook has overrun Netlog✓ The Dutch are the most active Linkedin users
    29. 29. In the UK
    30. 30. In the UK
    31. 31. In the UK✓ Social media is big in the UK
    32. 32. Session 1:Campaigns
    33. 33. Inspirational marketing campaigns
    34. 34. Old spice
    35. 35. Old spice
    36. 36. Old spice
    37. 37. Old spice
    38. 38. Old spice
    39. 39. Old spice
    40. 40. KLM suprise
    41. 41. KLM suprise
    42. 42. InspirationalIssue marketing campaigns
    43. 43. Stanislav viral
    44. 44. Alcohol
    45. 45. Virtual reality
    46. 46. Virtual reality
    47. 47. Tsunami warning App
    48. 48. Tsunami warning App
    49. 49. Dutch railways
    50. 50. Queensland police
    51. 51. FNV (union)
    52. 52. FNV (union)
    53. 53. FNV (union) ng! Learning w ithout knowi
    54. 54. Oxfam Novib
    55. 55. Oxfam Novib
    56. 56. Oxfam Novib
    57. 57. Are therequestions about this cases ?
    58. 58. Tea TimeAfter the break:Brainstorming!
    59. 59. Welcome back:Let’s brainstorm
    60. 60. The ‘assignment’
    61. 61. The ‘assignment’✓ Get together in groups of 4 or 5
    62. 62. The ‘assignment’✓ Get together in groups of 4 or 5✓ Develop a campaign concept (new media)
    63. 63. The ‘assignment’✓ Get together in groups of 4 or 5✓ Develop a campaign concept (new media)✓ Step beyond bounderies...nothing is wrong!
    64. 64. The ‘assignment’✓ Get together in groups of 4 or 5✓ Develop a campaign concept (new media)✓ Step beyond bounderies...nothing is wrong!✓ I don’t expect a complete strategy
    65. 65. The ‘assignment’✓ Get together in groups of 4 or 5✓ Develop a campaign concept (new media)✓ Step beyond bounderies...nothing is wrong!✓ I don’t expect a complete strategy✓ It can be a case from your own history
    66. 66. The ‘assignment’✓ Get together in groups of 4 or 5✓ Develop a campaign concept (new media)✓ Step beyond bounderies...nothing is wrong!✓ I don’t expect a complete strategy✓ It can be a case from your own historyOR: develop a campaign (concept/channels/message) for thetargetgroup 12-18, living near water, learning them aboutpreparing for a flood.Any questions...? Good luck! 2 of more groups willpresent their plans.
    67. 67. The stage is yoursThe ‘assignment’
    68. 68. Wrap up
    69. 69. Wrap up✓ The crowd is lazy and does not cooperate
    70. 70. Wrap up✓ The crowd is lazy and does not cooperate✓ So, you need to bring it to them (app/game)
    71. 71. Wrap up✓ The crowd is lazy and does not cooperate✓ So, you need to bring it to them (app/game)✓ Not only think about action, also about monitoring
    72. 72. Wrap up✓ The crowd is lazy and does not cooperate✓ So, you need to bring it to them (app/game)✓ Not only think about action, also about monitoring✓ Let other cases inspire you
    73. 73. Wrap up✓ The crowd is lazy and does not cooperate✓ So, you need to bring it to them (app/game)✓ Not only think about action, also about monitoring✓ Let other cases inspire you✓ Don’t always be the leader, facilitate the crowd
    74. 74. Wrap up✓ The crowd is lazy and does not cooperate✓ So, you need to bring it to them (app/game)✓ Not only think about action, also about monitoring✓ Let other cases inspire you✓ Don’t always be the leader, facilitate the crowd✓ Facebook is the dominant social channel
    75. 75. Wrap up✓ The crowd is lazy and does not cooperate✓ So, you need to bring it to them (app/game)✓ Not only think about action, also about monitoring✓ Let other cases inspire you✓ Don’t always be the leader, facilitate the crowd✓ Facebook is the dominant social channel✓ Whatever you do, make it mobile
    76. 76. Wrap up✓ The crowd is lazy and does not cooperate✓ So, you need to bring it to them (app/game)✓ Not only think about action, also about monitoring✓ Let other cases inspire you✓ Don’t always be the leader, facilitate the crowd✓ Facebook is the dominant social channel✓ Whatever you do, make it mobile✓ Cooperate with the media channels (mobile)
    77. 77. Wrap up✓ The crowd is lazy and does not cooperate✓ So, you need to bring it to them (app/game)✓ Not only think about action, also about monitoring✓ Let other cases inspire you✓ Don’t always be the leader, facilitate the crowd✓ Facebook is the dominant social channel✓ Whatever you do, make it mobile✓ Cooperate with the media channels (mobile)✓ Try to centralize the discussion to get grip (police)
    78. 78. My aftersales: you canalways send me your questions!
    79. 79. Please contact me ifyou have questionssjef.kerkhofs@pondres.nl+31 (0) 6 483 606 49@sjefkerkhofs

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